Two City executives are launching an innovative web-based TV programme which will offer advice to punters playing the financial and burgeoning sports gaming markets. TipTV.co.uk launched this week and has been devised by Square Mile veterans Nick ‘The Moose’ Batsford, a former trader and analyst; and financial and football industry PR David Bick.
TipTV.co.uk is a free to view, daily two-hour programme broadcast at 10-00am Monday to Friday, live from studios in the City of London. The show will be fronted by Batsford and will offer tips on the financial trading and sports betting markets from a network of City analysts, including David Bick, as well as sports statisticians and personalities. Batsford says the show aims to provide expert advice and tips in an “entertaining and sometimes quirky editorial style”.
He explained that the target audience of the programme, are day traders, spread betters and sports punters. Revenue will be generated initially from click-through advertising from financial companies, spread betting and sports bookmakers. Future plans include the development of a premium subscription service and bespoke licensed content to other broadcasters and vendors.
Commenting on the new venture, Nick Batsford TipTV’s CEO, said: “The current financial TV broadcast offerings don’t cater to the needs of TipTV’s target market.
“Tip TV aims to liven things up for home day traders and those who like a regular punt on the increasing range of sports betting markets. We will produce a punchy infotainment show but with a serious mission to provide winning advice on a range of asset classes, such as sporting events, political elections, equities and foreign exchange and even reality TV shows. Tip TV will have the X-factor for sure.”