Betfair lines up partnership with Live Nation

Jay Z – Live Nation

Betfair have agreed an exclusive promotional and marketing partnership with Live Nation Entertainment. The partnership will see Betfair US’ New Jersey focused online casino and sportsbook promoted at Live Nation events in the state of New Jersey.

Betfair US announced its new player rewards system, in partnership with Live Nation. Customers of the operator will be able to play for Live Nation Entertainment prizes, furthermore using Betfair US points customers will be allowed to purchase tickets to music and entertainment concerts.

The partnership was revealed by new Betfair CEO Kip Levin, who had joined the operator’s US facing business as former VP of e-commerce for Ticketmaster last month.

A Betfair statement commented that the deal “would help introduce “thrill-seeking music fans in New Jersey” to the thrills of betting online with Betfair”.

Live Nation Entertainment, have promoted concerts for the biggest names in music, artists include Jay Z, Kanye West and the Kings of Leon

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