SBC News Voice of the Sports Betting Industry
Titanbet UK has teamed up with broadcaster BT Sport to sponsor coverage of this month’s Caribbean Premier League T20. The agreement will see the sportsbook endorse all 33 live matches from the popular tournament with programme bumpers, as well as a one hour highlights show.
It is Titanbet’s first cricket programme sponsorship as it looks to invest further in broadcasting and increase brand awareness among fans.
This year’s carnival of cricket will include some of the sport’s biggest names, including Kevin Pietersen, Chris Gayle, Mahela Jayawardene, and Lasith Malinga.
Viewers will be able to enjoy special sign-up offers, with money back concessions and competitive prices throughout the tournament at www.titanbet.co.uk, which kicks off at the Kensington Oval on June 20th when Barbados Tridents take on Guyana Amazon Warriors.
Russell Yershon, Head of UK Sportsbook at Titanbet, said: “We’re delighted to be sponsoring BT Sport’s coverage of the CPL, which is set to be another exciting tournament. It’s going to be a huge summer of cricket for fans and punters alike and the Greatest Party in Sport is a great way to kick it off.”
Titanbet.co.uk make Jamaica Tallawahs the 9/4 favourite for the six team tournament, with last year’s winners Barbados Tridents and Kevin Pietersen’s team St Lucia Zouks both 6/1.
The sportsbook is now a regular sponsor of British horseracing having concluded deals at York, Warwick, Kempton Park, and Lingfield. They also have strategic media partnerships with The Sun newspaper and talkSPORT.
Jeremy Rosenberg, Head of Advertising Partnerships TV and Digital for BT Sport said: “This is BT Sport’s second year of exclusive coverage of CPL T20 and we are pleased to have Titanbet supporting our coverage. Let the party atmosphere begin.”
