Marketing

SportPesa nets principal sponsor extension with Hull City

Championship football team Hull City AFC has announced a one-year extension to its existing sponsorship deal with online bookmaker SportPesa. The extension will now see SportPesa continue its principal partnership with The Tigers through to the 2019-20 season. The sports betting firm, who also feature on the shirts of Premier League club Everton, has been the Tigers main shirt sponsor since 2016. Adam …

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BoyleSports backs Shamrock Rovers’ League of Ireland ambitions

BoyleSports has stated its commitment to improving Irish football standards and grassroots initiatives securing a betting partnership with Tallaght (South Dublin) football team Shamrock Rovers FC. For the remainder of the 2019 League of Ireland Premier Division season, the BoyleSports brand will feature on the Shamrock’s match-day sleeves. Having won five League of Ireland championships, Shamrock Rovers is considered one …

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12Bet strengthens ITTF partnership

The ITTF (International Table Tennis Federation) has confirmed 12BET as its official international betting partner for the biggest Table Tennis event of the year: the Liebherr 2019 ITTF World Championships, taking place between 21-28 April. The partnership will see digital and social media activations carried out during the World Championships, promoting the 12BET brand globally, placing a specific emphasis on …

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ASA clears Betfair advertisement of being irresponsible

The Advertising Standards Authority (ASA) has cleared a TV ad for Betfair after concerns were raised over whether the decision to focus upon the excitement of a betting experience could be deemed irresponsible. The ad in question, broadcast on 11 November 2018, showed a young man checking his mobile phone while walking down the pavement and going through what appeared …

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MansionBet sponsors Matchroom Boxing hot UK prospects

Gibraltar-based online betting group MansionBet has announced its official sponsorship of unbeaten British boxing prospects Anthony Fowler and Jordan Gill. The sportsbook’s branding will make its first appearance as a sponsor on 2 March as Gill faces Emmanuel Dominguez for the vacant WBA International Featherweight title – followed by the highly anticipated all British affair on 30 March, when Anthony …

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AGCM issues fine to Sky Italia following Serie A marketing violations

Serie A

The Italian Competition Authority (AGCM) has issued a €7m (£6.1m) fine to Sky Italia after the pay-television broadcaster was found to have violated the country’s Consumer Code on more than one occasion. AGCM ruled that Sky Italia had failed to market its broadcasting rights to Serie A, the top Italian division of football, on two occasion by suggesting that its …

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GambleAware launches high impact ‘Bet Regret’ campaign

GambleAware has announced the launch of its latest gambling-harm awareness campaign – ‘Bet Regret’ – aiming to raise public awareness of betting triggers and impulsive behaviours. Seeking maximum impact, the Bet Regret campaign will be launched during Sky Sports’ broadcast of Manchester United vs Liverpool FC on Sunday 24th February, a match which is expected to generate the highest TV audience for the …

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‘Irresponsible’ OddsMonkey ad banned by ASA

The Advertising Standards Authority (ASA) has came down on an advert from sports betting affiliate OddsMonkey, concluding that it was “irresponsible and therefore breached the Code”. The ad in question, posted on the homepage of www.oddsmonkey.com in November of last year, stated: “Make Money Online with OddsMonkey. OddsMonkey makes it simple for you to earn a tax-free second income”. Further …

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BK8.com announces John Terry as first Asia ambassador

Former Chelsea and England football captain, John Terry has been named to be the first ambassador of Asian market focused online gaming and betting brand BK8.com. The agreement permits BK8.com exclusive marketing rights to John Terry as Brand Ambassador, which will be across BK8’s marketing campaigns and advertising platforms throughout Asia. Lawrance Wayneson, General Manager of BK8.com, said: “We are …

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Risk mitigation sees Rightlander launch first US compliance tool

Industry marketing compliance developer Rightlander has announced the launch of its first US-centric tool, the ‘Premium Risk Mitigation Report – PRMP’, which will allow US incumbents to identify affiliate partners promoting unlicensed online casino brands within individual states. A first of its kind function for US stakeholders, PRMP is designed to strengthen operator compliance marketing capacities within a disrupted US …

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