Marketing Archives - Page 2 of 135

Lazio badge on a football shirt

Time to read: 3 min

Lazio ends €22m Polymarket sponsorship on mutual grounds

August 12, 2026

the offices of Italy's AGCOM regulator

Time to read: 3 min

Italy upholds Dignity Decree duties on safer gambling campaigns

August 11, 2026

Sky Bet EFL ball, representing the EFL Championship and its gambling sponsors

Time to read: 2 min

How the EFL Championship has become a betting battleground

August 11, 2026

Croke Park, which will play host to Leeds United vs Man Utd, sponsored by BOYLE Sports

Time to read: 2 min

BOYLE Sports to sponsor Man Utd vs Leeds in first Croke Park football fixture since 2009

Various sports, representing SBC News' Sponsor Spotlight

Time to read: 5 min

Sponsor Spotlight: BOYLE Sports redefines marketing playbook

Keane and Richards in Sky Bet's latest ad campaign

Time to read: 4 min

Sky Bet’s new football campaign hits the screen as Premier League approaches

Time to read: 8 min

John Cook: Your brand isn’t just colours or a logo, it’s much more than that

Flag of Brazil flying before the Chamber of Deputies

Time to read: 7 min

Betting advertising: what's changed for Brazil's agencies, influencers, and brands?

Fred Done, Betfred, with Super League trophy

Time to read: 3 min

Betfred reported to be ending Super League sponsorship deal after nine years

Betway secure Man Utd sponsorship for 26/27 Premier League season

Time to read: 3 min

Man Utd secure Betway partnership over two months after rumours began

Infantino and Trump, as Paddy Power takes a swipe at Infantino's FIFA World Cup plans

Time to read: 3 min

Infantino’s FIFA HQ sets the scene for latest Paddy Power social media jibe

Various sports, representing SBC News' Sponsor Spotlight

Time to read: 6 min

Sponsor Spotlight: Betting sponsors eye EFL Championship

Sunderland kit without sponsor

Time to read: 4 min

Sunderland and Nottingham Forest yet to fill gambling void ahead of 26/27 Premier League

Ukrainian flags waved by football fans

Time to read: 4 min

GGBET pledges to ‘bring sport closer’ to Ukrainian fans via FC Polissya deal

FC Porto x Betano

Time to read: 3 min

Portuguese champions FC Porto extend Betano front-of-shirt deal by three seasons

Boyle Sports partners with Leeds United

Time to read: 4 min

BOYLE Sports continues UK football marketing spree with Leeds United partnership

Racehorses jumping over a hurdle

Time to read: 3 min

1xBet signs deal with historic Irish racecourse Gowran Park

BOYLE Sports, whose promotion has been banned by the ASA

Time to read: 4 min

ASA deems BOYLE Sports’ free bets campaign was “socially irresponsible”

A solar eclipse, signalling what more ad restrictions could do to Estonia's tax cuts

Time to read: 3 min

Will Estonia’s tax cuts be eclipsed by stricter marketing rules?

Time to read: 4 min

VERSUSbet to change gears in Brazil with new Real Madrid partnership

Birmingham City 2026/27 kit with Coral sponsor

Time to read: 5 min

Birmingham City becomes Coral’s first front-of-shirt partner in 100-year history

Nicolas Gonzalez and Federico Gatti in a Serie A match for Juventus, which has just partnered with bet365

Time to read: 3 min

bet365 partners Juventus in battle for Italian betting market share

Villa Park, home of Aston Villa, which has renewed its deal with Betano

Time to read: 3 min

Betano extends Aston Villa deal as Premier League remains top marketing real estate

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