Marketing

The latest marketing news for the gambling industry

Allwyn promotes Lotto everyday winners in advertising refresh of National Lottery

SBC News Allwyn promotes Lotto everyday winners in advertising refresh of National Lottery

The National Lottery has launched its new advertising campaign, refreshing the Lotto jackpot to UK audiences under the stewardship of new operator Allwyn UK. The debut campaign of Allwyn UK promotes ‘everyday winners’ of the £1m Lotto jackpot, asking participants the question ‘Will you be next?’. London creative agency VCCP developed the campaign for Allwyn UK, who officially took charge …

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PartnerMatrix adds DeepCI integration to enhanced affiliate marketing 

MioMedia and ReferOn partner up for affiliate success

Gambling affiliate software platform PartnerMatrix has collaborated with DeepCI, the EveryMatrix-owned iGaming affiliate intelligence solution. The partnership will help PartnerMatrix customers strengthen their ability to optimise and boost their campaigns, operations and revenues by using DeepCI’s technology as a new avenue to explore new global markets, pinpoint key publisher traffic, gain comprehensive site ownership insights, and identify high-value pages.  Furthermore, …

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Google AI and SGE: What’s next for affiliates?

SBC News Google AI and SGE: What’s next for affiliates?

Google has begun pushing AI algorithms into its search engine, transforming traditional search results into a Search Generative Experience (SGE).  While still in an experimental stage and available to a limited number of people, Google plans to allow everyone  access to SGE content regardless of where they might be in the world.  SGE will essentially transform the way users look …

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SMH to expand Gazzetta dello Sport across Eurasian markets

SBC News SMH to expand Gazzetta dello Sport across Eurasian markets

SMH Sports, the flagship brand of sports media and management company SMH Global, has become the exclusive licensee of La Gazzetta dello Sport in Eurasia. The company, based in the Georgian capital city Tbilisi, will first take La Gazzetta live in its founding market before launching in other Eurasian countries, highlighting Ukraine as the next country for the outlet. In addition, the launch …

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Sky Vegas builds ‘authentic connection’ with casino players in new ad

SBC News Sky Vegas builds ‘authentic connection’ with casino players in new ad

Sky Betting and Gaming has released a new advertising campaign and platform for its Sky Vegas online casino brand. Aiming to build an ‘authentic connection’ with casino players, the operator described the ad as shunning ‘overly optimistic category cliches’ with an intent to ‘celebrate the big entertainment that can be found in life’s small moments’.  Titled ‘Play. It’s why we’re …

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Sportradar’s new FanID to help sports marketers stranded by third-party cookie restrictions

SBC News Sportradar’s new FanID to help sports marketers stranded by third-party cookie restrictions

Sportradar has announced the release of FanID – a solution that can be used to navigate the global third-party cookie restrictions rolling out in 2024. FanID is an end-to-end, first-party marketing solution that leverages Sportradar’s in-house marketing activation technology to help rights holders and brands in the sports industry retain their comprehensive fan engagement abilities.  The tool comes as a …

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ATG launches Animal Instincts campaign to promote new V75 pool 

SBC News ATG launches Animal Instincts campaign to promote new V75 pool 

ATG has declared that Swedish audiences “will reveal their inner horse instincts” playing the revamped V75 racing pool. The message forms part of a new advertising campaign launched by ATG (Aktiebolaget Trav och Galopp), Sweden’s totalisator board for wagering on trotting and thoroughbred racing. The campaign is co-developed by the Stockholm agencies of Åkestam Holst and Giants & Toys, and …

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KSA reissues warning on untargeted TV sponsorships

SBC News KSA reissues warning on untargeted TV sponsorships

Kansspelautoriteit (KSA), the gambling authority of the Netherlands, has reiterated its warning that all Dutch gambling advertising campaigns must comply with its rules on audience targeting. The warning follows KSA’s latest intervention where “a gambling operator made unfocused advertisements during a game show on television.” The infringing advertisement did not comply with the KOA market’s rules for sponsoring TV programs, …

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Allwyn appoints Steve Parkinson to lead new brand vision of the National Lottery

SBC News Allwyn appoints Steve Parkinson to lead new brand vision of the National Lottery

Allwyn UK has confirmed the appointment of Steve Parkinson as the new Brand and Marketing Director of the National Lottery. An expert in the strategic management and planning of mass-market brands, Parkinson joins Allwyn from multimedia publishing group Bauer Media. During his time at Bauer, Parkinson oversaw campaigns and brand development projects for Kiss FM, Magic, Absolute Radio, and Planet …

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ANJ keeps close eye on advertising coverage for France’s Olympic summer

SBC News ANJ keeps close eye on advertising coverage for France’s Olympic summer

The promotional budgets of French-licensed online sports betting and gaming operators will increase by 14% on an annual basis and reach €670m in 2024, with 30% of that figure to be spent between May and July to coincide with the UEFA Euro 2024 football tournament and the Olympic Games in Paris. The figures, published by the French gambling regulator Autortié …

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