Marketing

The latest marketing news for the gambling industry

MaximBet signs Nicki Minaj to ‘vastly broaden’ its audience

MaximBet, a sports betting and online casino brand in partnership with Maxim, has signed a deal with Nicki Minaj who will become an Investor, Advisor, and Global Ambassador of the firm. Under the terms of the agreement, the US rapper will assist MaximBet with merchandise, parties, partnerships, fan experiences, and branding ‘all designed to bring together’ entertainment, sports, celebrity and …

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SOFTSWISS introduces fully customised CMS for sportsbook partners

SOFTSWISS has simplified the process for clients managing websites launched on its sportsbook platform by launching a custom-built content management system (CMS). The CMS platform has been developed especially for online sports betting projects, covers all the specific requirements related to sports betting web portals and provides clients with one more instrument for brand customisation. Those changes that previously required …

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Codere Online launches first Buenos Aires marketing campaign

Codere Online has launched  ‘The Next Big Move Is Yours’, its first marketing campaign targeting players of  Buenos Aires new online gambling regime Promoting its sports betting and online casino offering in the City of Buenos Aires, the campaign will begin broadcasting throughout the rest of the year and will promote six spots related to Codere’s gaming products. Developed by …

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Jdigital to argue for a constitutional probe of Spain’s blanket ban on gambling advertising  

Spanish online gambling trade association Jdigital has reported positive developments on its joint appeal against the Royal Decree on Advertising which imposed a federal ban on gambling advertising across Spain’s 17 autonomous communities.  Last week, Spain’s Supreme Court informed stakeholders that Jdigital’s appeal, sanctioned with Spanish media counterpart AMI, could be put forward for a Constitutional Review. Back in January …

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Betsson continues LatAm growth strategy with AC Milan

Betsson has partnered with AC Milan to become the club’s official regional partner in line with the online gambling company’s focus on expansion in LatAm. The move continues the operator’s growth strategy as over the past couple of years it has been solidifying a presence in several markets, such as Brazil, Argentina, Colombia, Mexico, and Perù. The 2021/22 Serie A …

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BetWarrior seals ground breaking sponsorship of AFA football

BetWarrior has announced its biggest sponsorship commitment to date, becoming the ‘Official Sponsor’ of the Argentine Football Association (AFA).  Agreeing on a four-year deal, BetWarrior will serve as the principal partner of Argentina XI National Teams, the AFA Cup and national tournaments. The AFA announced that the sponsorship would mark its debut in the upcoming friendly between the Argentina Men’s …

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Premier League clubs to be instructed to ‘voluntarily end’ betting shirt sponsorships

The conclusion of the English football season has seen speculation mount as to how the UK government will proceed to reform football’s relationship with gambling.  This weekend, BBC Sport reported that the government was in discussions with the Premier League to initiate an early end to clubs’ gambling/betting sponsorships.  The ongoing delay of the White Paper on gambling reforms has …

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VBET continues French market expansion plans with AS Monaco

VBET has agreed a three-year extension to its partnership with Ligue 1 football team, AS Monaco. The online sports betting company noted a desire to strengthen its presence in the French sports betting market. VBET also explained a shared aim to ‘to develop, together, the visibility of both organisations, beyond their respective fields’. David Ozararat, CEO of VBET France, commented: …

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ASA details ‘tougher content restrictions’ on gambling ads

The Advertising Standards Authority (ASA) has outlined more stringent restrictions on gambling advertising, as well as limitations on influencer marketing, in order to safeguard young consumers.  Publishing the annual report into advertising viewership in 2021, the ASA and Committee on Advertising Practices (CAP)  revealed that children’s exposure to gambling commercials had fallen by just over a third, whilst alcohol ad …

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Better Collective ups 2022 earnings guidance following record Q1 opening 

Better Collective AS has declared a ‘record financial performance’, attributed to outstanding US growth that has surpassed all management expectations.  Publishing its Q1 trading update (period ending 31 March), the Stockholm-listed media publisher registered corporate revenues of €67m, up 74% on corresponding 2021 results of €39m. Topline growth was attributed to US market gains, that delivered ‘46% of group revenue …

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