Marketing

ASA clears Health Lottery advert of social irresponsibility

iakov / 123RF Stock Photo

The Advertising Standards Authority has cleared a Health Lottery ad, featuring a man finding a £1 coin down the back of his armchair, of any wrongdoing. Proceeding to enter a grocery store, the voice over goes on to state “Its George’s lucky day. Now you might think £1 won’t buy you much these days, a loaf of bread, a pint …

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Betway launches ‘The Hunch’ through Saatchi & Saatchi deal

Betway

Betway has encouraged sports fans to trust their convictions after launching ‘The Hunch’, the operator’s first marketing campaign in partnership with Saatchi & Saatchi. Three new 30-second TV adverts – supported across social, display, radio and print – will introduce brand character ‘The Hunch’ as a “charming, larger than life figure who charismatically occupies a part of every betting punter’s …

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Codere becomes NBA’s first official games partner in Mexico

Spanish gaming operator Codere has been unveiled as the NBA’s first official games partner in Mexico. The partnership will be promoted in retail stores across the country, on the website platform of Codere and the NBA, including NBA.com, the NBA app, and social media platforms for NBA Mexico. Angel Fernandez, Director of Marketing at Codere, commented on the new partnership: …

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FA CEO Martin Glenn to depart at the end of the season

The Football Association has confirmed its Chief Executive Officer Martin Glenn will stand down at the end of this season. During Glenn’s four year tenure at the FA, the governing body ended its ‘official betting partnership’ with Ladbrokes just one year into its four-year contract with the betting operator, which was reportedly worth £4 million per year. The decision came after an …

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SportCaller darts game kicks off Coral’s £1m Smart Money Series

Darts - Copyright: sergign / 123RF Stock Photo

Coral’s £1m Smart Money Series, a free-to-play (FTP) set of games powered by SportCaller, will take centre stage as the PDC World Darts Championships gets underway tonight in London. The first offering of the series, which is set to continue throughout 2019, asks players to answer 10 ‘prediction teasers’ related to the action at the Alexandra Palace. Players can enter …

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Stronger Code… IGRG confirms ‘whistle-to-whistle’ ban on TV betting advertising

The Industry Group for Responsible Gambling (‘IGRG’) has published its much anticipated new provisions for the Industry’s ‘Code for Socially Responsible Advertising’ (‘the code’) – confirming the implementation of a ‘whistle-to-whistle ban on all TV betting adverts during pre-watershed live sport’. From next summer, the IGRG will adopt its whistle-to-whistle measure, with bookmakers banning on all TV betting adverts during …

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National Lottery ads cleared by Advertising Standards Authority

Three advertisements for the National Lottery have been cleared of wrongdoing by the Advertising Standards Authority (ASA), as a number of complainants challenged whether they suggested that participation could be a solution to financial concerns. The trio, seen on television in September of this year, depicted the same advert in three different variants, those of 120 second, 60 second and …

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Stephen van Rooyen: Sky – RGA code will not tackle ‘standards disparity’ in gambling advertising

Stephen van Rooyen, the Chief Executive of Sky UK & Ireland, has written a personal letter to The Times, stating that the industry’s planned ‘whistle-to-whistle ban on gambling/betting advertising’ during sports broadcasts will have minimal impact as a gambling-prevention measure or safeguard. This week, UK gambling stakeholders await the full publication of a new mandatory advertising/marketing code, agreed-on by members …

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Betway makes key additions to Aintree partnership

Online bookmaker Betway continues to expand its racing sponsorship portfolio confirming that it will sponsor this weekend’s Aintree ‘Many Clouds Chase’ and ‘Grand Sefton Handicap’ fixtures. The betting group has been a principal sponsor at the Merseyside track since signing a deal to sponsor the Grand National meeting starting in 2017, and the latest agreement will see Betway take on two …

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USBets builds authority network acquiring Sports Handle

The M&A scene has come to US gambling publishing, as USBets confirms that it has moved to acquire competitor Sports Handle (SportsHandle.com). The undisclosed sum transaction, sees USBets expand its gambling resources network with Sports Handle added to its publishing portfolio which includes leading state-specific portals NJ Online Gambling and PennBets (Pennsylvania). In its acquisition notice, USBets confirms that Sports Handle …

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