Marketing

Advertising complaints brought against ‘bad actor’ Svenska Spel

Svenska Spel has been reported to the Swedish Broadcasting Review Board, for allegedly breaching new laws in relation to betting/gambling advertising standards. The broadcast complaint has been filed by Swedish online gambling trade body – Branschföreningen för Onlinespel (BOS), who states that Svenska Spel has failed to provide responsible gambling information in relation to its Triss, Keno and Lotto advertising …

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LV BET nets Vanarama National League betting partnership

Online bookmaker LV BET has moved to expand its English football profile, confirming that it has become the ‘Official Betting Partner’ of the ‘Vanarama National League’. Agreeing terms with the National League, LV BET’s partnership will begin this Saturday 11 May with the bookmaker sponsorship the ‘Promotion Final’ played at Wembley Stadium. Updating stakeholders, CEO of The National League, Michael …

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Buzz Bingo appoints ‘customer engagement pro’ Jamie Queen as commercial lead

Buzz Bingo (formerly Gala Leisure) has confirmed the appointment of Jamie Queen, former Thomas Cook Group Marketing Director to the newly created role of Chief Commercial Officer (CCO). Queen will be tasked with leading a rebranded Buzz Bingo’s commercial operations and enterprise, focusing on enhancing brand development and customer interactions. The executive will join Buzz Bingo’s leadership team this June, …

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AFC Bournemouth renews Mansion sponsorship for fifth EPL season

English Premier League football club AFC Bournemouth has confirmed that it will maintain online gambling group Mansion as its lead sponsor for a fifth consecutive season. Gibraltar-based Mansion has served as lead sponsor of AFC Bournemouth since the club’s promotion to the Premier League in season 2015/2016. Updating the market, Karel Manasco, Chief Executive of Mansion, describes ‘the Cherries’ sponsorship …

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Kenya to introduce tough advertising restrictions protecting public from addiction

Sanctioned by the Ministry of the Interior, Kenya’s Betting Control Board has moved to introduce a number of gambling advertising/marketing restrictions aimed at ‘protecting the general public from addiction’. Issuing a statement on 30 April, Control Board Acting Director Liti Wambua confirmed that the regulator would introduce tougher measures restricting gambling advertising across Kenya. These measures include an outdoor advertising …

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Brand focused Camelot appoints Keith Moor as new marketing lead

UK National Lottery operator Camelot Group has confirmed the inbound appointment of Keith Moor as new Chief Marketing Officer (CMO). Moor is the current CMO of Santander UK and is expected to join Camelot’s executive leadership team from September 2019. The executive will be tasked with leading marketing strategy and media planning for the National Lottery, including the responsibility of …

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Swedish government calls for review of ‘excessive’ gambling advertising

Hosting a press conference, Sweden’s Minister for Public Administration Ardalan Shekarabi has confirmed that the government will undertake a review of ‘aggressive marketing practices’ attached to licensed gambling incumbents. The Swedish government has sanctioned the Gaming Market Commission – Spelmarknadsutredningen to carry out the review – assessing whether to implement new tools or restrictions on ‘overly aggressive’ marketing practices. In …

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Anthony Joshua stars in William Hill’s first ‘brand-led’ advert

William Hill is to launch a new advertising campaign this week featuring the unified world heavyweight champion Anthony Joshua with a new style of ad for the gambling industry which has come under fire for the aggressive tone in a typical betting advert. The multimedia campaign is the first of its kind for William Hill as it is brand-led, with …

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ISG scores La Liga matchday virtual ads deal with Mediapro

Live sports advertising specialist Interregional Sports Group (ISG) has significantly expanded its European football profile, announcing that it has secured the publishing rights for Spain’s La Liga  pitch-side virtual perimeter and virtual goal-side advertising inventory. Updating stakeholders, ISG informs that it has secured a three-season partnership with sports agency Mediapro managing pitch-side advertising for 53 La Liga games. ISG details …

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Befred online bingo advertisement not upheld by ASA

The Advertising Standards Authority (ASA) has decided against upholding a complaint against a recent Betfred advert, after an individual questioned whether the broadcast normalised gambling. The advert in question featured a woman in the bath, a man preparing a meal and a woman exercising, all while playing online bingo on mobile devices. A voice-over could be heard during the advert, stating: …

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