Marketing

The latest marketing news for the gambling industry

GoldWin subject to second KSA unlicensed operator fine this week

Betent becomes second firm fined by KSA after Kassa TV investigation

The Netherlands’ Kansspelautoriteit (KSA) gambling regulator has issued its second fine of this week against GoldWin Limited for operating the westcasino.com site without a licence. GoldWin has been hit with a charge of €6.8m for offering ‘games of chance’ in the Netherlands without a KSA-issued gambling licence, in violation of the KOA Act which has been governing the country’s betting …

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‘Infiltrating the totally empty gap’ – Ulrich Gilot on Betsson’s marketing success

SBC News ‘Infiltrating the totally empty gap’ - Ulrich Gilot on Betsson’s marketing success

Betsson AB has demonstrated great strength in its recent marketing strategies, utilising geo-targeting, age-gating technology, and more – resulting in the firm taking home the Marketing Campaign of the Year Award at SBC Summit Barcelona 2023. The group’s ‘Engaging Fans Beyond the Final Whistle’ recognised the unique scheduling of the 2022 Qatar World Cup, whilst leveraging its partnership with the …

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KSA intervenes against three operators to uphold untargeted ad ban

ComplianceOne steps up Dutch efforts with NOGA membership

The Dutch Kansspelautoriteit (KSA), the country’s gambling regulator, has conducted successful interventions against three unnamed operators for violating the untargeted advertising ban. In effect since 1 July 2023, the advertising law prevents operators from pursuing a range of marketing techniques deemed to be ‘untargeted’ – meaning that such methods cannot be directed towards people aged 25 and over. Operators are …

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Norsk Tipping and Rikstoto oblige regulator demands on marketing spend

Norsk Tipping sign

Norway’s two state backed betting operators, Norsk Tipping and Norsk Rikstoto, have complied with a regulatory request to roll back their marketing efforts. The state-owned companies, which offer sports betting and horse racing wagering respectively, were ordered to reduce the amount spent on marketing by the Lottstift, Norway’s gambling and lotteries regulator, back in July. Norsk Tipping, which in addition …

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Finding the angle: SSG, William Hill and Sky Bet crack the content debate

Finding the angle: SSG, William Hill and Sky Bet crack the content debate

Content, content, content – it’s one of the big buzzwords in the betting space right now as a tool for marketing, customer acquisition and retention, and general engagement, but how can it effectively be used? Breaking down this topic was the task of SBC’s latest webinar, former Racing Post Editor, Bruce Millington, hosted delegates from two operators as well as …

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BetMGM assembles media agency hit team for UK landing

BetMGM - MGM and Entain joint venture

BetMGM will utilise four media and PR agencies to support the expansion of its UK operations, partnering with Recipe, Boldspace, Tomorrow Advertising and The Media Network. The MGM Resorts brand launched in the UK in August LeoVegas’ platform – the Swedish igaming group was itself acquired by the Las Vegas conglomerate in 2022 – and has been consolidating its marketing …

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Coljuegos calls for tighter restriction of Colombian advertising

Kambi strengthens LatAm footprint with Colombia sportsbook extension

Colombia’s national gambling authority, Coljuegos, has proposed a resolution to adopt new advertising restrictions alongside changes to other licensing conditions. The potential reforms will need to be approved by Colombia’s Congress to be enacted, which if successful will see new requirements adopted by 1 January 2024. Regarding advertising, restrictions will follow a ‘tiered system’ whereby the more revenue an operator …

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Checkd hires George Webb to head up SEO strategy

Checkd hires George Webb to head up SEO strategy

As it continues to focus on international and domestic development, Checkd Group has sought to strengthen its performance marketing capabilities by hiring George Webb. The latest addition to the company’s senior management will take on the role of Head of SEO, a newly created position at the Manchester-based betting media and technology business. His chief remit will be to enhance …

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Optimove expands in ‘flourishing’ South African market with Amelco

SBC News Optimove expands in ‘flourishing’ South African market with Amelco

Optimove is poised for South African growth through a new partnership with trading solutions provider Amelco. As the Customer Relationship Management (CRM) Marketing platform expands its reach into the developing igaming market in the continent, operators in the region will gain capabilities including advanced generative AI, digital experience personalisation and native marketing channels. Its integrated Customer Data Platform, AI orchestration …

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Sky Bet falls foul of ASA monitor of Gary Neville tweets

SBC News Sky Bet falls foul of ASA monitor of Gary Neville tweets

Sky Bet is the latest bookmaker to be penalised by the Advertising Standard Authority (ASA) monitoring of gambling-related  ads/content deemed likely to have a ‘strong appeal to under-18 audiences’. The bookmaker’s adverts have been review on information collected by the Active Ad Monitoring system. This system employs AI to actively identify online advertisements that could potentially violate regulations. In this …

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