Marketing

Unibet places ‘responsibility’ at the top of its Belgium agenda

Kindred Group’s flagship online sports betting brand Unibet, has announced the launch of its new Belgian advertising campaign ‘Faites le bon choix –  Jouez Responsable’ – placing safer gambling at the forefront its market communications. Translated as ‘Make the right choice – gamble responsibly’ – Kindred marketing seeks to highlight the various tools available to Unibet Belgium customers to help …

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MGM ties up New York Jets partnership

NFL side the New York Jets has partnered with MGM Resorts to announce its first official gaming partner. The “first of its kind partnership,” has been confirmed with a multi-year agreement, hailed “the most comprehensive and integrated gaming partnership in the NFL to date”. The collaboration acts as an affirmation of continued commitment to growing its brand name via sports …

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Caesars strengthens US sports sponsorship portfolio

Caesars Entertainment has unveiled the growth of its US sports sponsorship portfolio, confirming deals with the Philadelphia 76ers, New Jersey Devils and the Prudential Center. The landmark partnerships aims to make Caesars Entertainment’s new sportsbook a key feature in the matchday of both sports franchises, with the experience now available at two of its Atlantic City properties and The Caesars …

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NHL unites with MGM for first betting partnership

The National Hockey League has confirmed its first official betting partnership, announcing  a multi-year deal with MGM Resorts International. The partnership, which was unveiled today by NHL Commissioner Gary Bettman and MGM Resorts Chairman & CEO Jim Murren in New York City, places a key focus on the data produced by both the NHL and MGM. NHL Commissioner Gary Bettman …

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LeoVegas maintains strong relationship with LOGiCO

In spite of departing LOGiCO over a month ago, LeoVegas has emphasised it maintains continued contact with the Italian trade body and has a ‘great respect’ for the group’s work. As the operator leads the fight against the Lega-5Star coalition government’s moves to implement its ban on gambling advertising, LeoVegas cited “differences in strategy and tactics” for its decision to …

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William Hill US seeks ‘entertainment edge’ with NJ Devils partnership

William Hill US announces another ‘landmark agreement’, becoming the first official betting partner of the New Jersey Devils’ NHL franchise. Visibly furthering its presence within the Garden State, William Hill has agreed a multi-year partnership with US sports conglomerate Harris Blitzer Sports & Entertainment, becoming a lead partner of the Devils and its Prudential Newark Center arena. Updating the media, William Hill …

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SG Digital adds ‘Marketing Services’ team to Gibraltar operational set-up

Nasdaq-listed industry technology group, Scientific Games Corporation (SGC), has moved to bolster its SG Digital sportsbook operations team, confirming the launch of its new ‘Marketing Services’ division. Based out of Gibraltar, the Marketing Services team will support SG Digital’s fast growth B2B and B2G business units, which deliver digital systems for igaming, sports betting and lottery customers. In its update, …

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Black Type recruits trainer Ben Pauling as National Hunt ambassador

Specialist racing bookmaker, Black Type has announced the appointment of Dual-Grade One winning trainer Ben Pauling as its official ambassador for the 2018/2019 National Hunt season. Confirming, Pauling as new ambassador, Black Type marketing details that it has secured one of UK racing’s most promising and talented trainers, who will be providing unique insights and in-depth content on UK National …

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Betfred extends Scottish football sponsorship

The SPFL has announced the extension of its partnership with Betfred for the betting operator to remain as the primary sponsor of the Scottish League Cup, for a further year. The extension was confirmed by SPFL Chief Executive Neil Doncaster at the league’s general meeting this morning at Hampden Park. The deal represents another significant investment into Scottish football, the …

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Custom Group delves into football sponsorship with Parma deal

For its new football sponsorship, the Custom Group has chosen to partner with sports marketing agency Infront, a firm that manages a portfolio of international agencies and is specialises in sports sponsorships, event management, media rights distribution and production. Already sponsoring MotoGP and volleyball with LCR Honda and Top Volley Latina respectively, the group is aiming to increase its brand …

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