Marketing

ASA bans Sky Bet ad after deeming it irresponsible

A Sky Bet advert broadcast on 30 August 2018 has been banned by the Advertising Standards Agency after being deemed socially irresponsible. The advert, fronted by Sky Sports presenter Jeff Stelling, promoted the operator’s “request a bet” service to customers which would allow punters to place a combination of bets throughout a football match. In the advert, Stelling says: “Forget …

Read More »

GambleAware launches ‘Bet Regret 2’ targeting Cheltenham audiences

Industry charity GambleAware has released its second ‘Bet Regret’ advertisement of its headline two-year ‘Safer Gambling’ nationwide campaign, targeting Cheltenham Festival 2019 audiences. Safer Gambling continues its high-impact / high-reach mandate, with the new Bet Regret advertisement being broadcast this week across Cheltenham Festival’s multiple media formats. Marc Etches, CEO of GambleAware, said: “We hope this new commercial will get people …

Read More »

Paddy Power faces legal action over Solskjaer Brexit dig

Paddy Power has been threatened with legal action for failing to consult Manchester United interim manager Ole Gunnar Solskjaer for using his likeness to support a dig at the current Brexit situation. The 46-year-old Norwegian, who has enjoyed such success at Old Trafford since replacing Jose Mourinho in December, reportedly reacted by saying that Paddy Power will have “big problems” …

Read More »

Camelot pushes ‘Set For Life’ with new nationwide campaign

Supporting the launch of its new ‘Set For Life’ draw based game, UK National Lottery operator Camelot has published its new multi-format advertising campaign ‘Make Every Month Amazing’. Entering 2019, Camelot’s executive team announced the launch of its new ‘annuity-prize’ game Set-for-Life (inbound for 15 March), which sees the National Lottery pay winners ‘£10,000 a month for a period of …

Read More »

#HeyHarry – BetVictor ups football knowledge by appointing Harry Redknapp as new Ambassador

Online bookmaker BetVictor will refresh its football image and content, appointing Harry Redknapp as new Brand Ambassador on a two-year contract. One of English football’s most popular and opinionated figureheads, Harry Redknapp has managed six Premier League sides in a coaching/managerial career spanning 35-years. The appointment of Redknapp as Brand Ambassador sees BetVictor marketing launch its new #HeyHarry campaign across …

Read More »

Betclic appoints Socialy.fr to lead new image

Seeking to revamp its home market profile, French online bookmaker Betclic has confirmed the appointment of Paris-based Socialy.fr as its new lead creative advertising agency for display, TV and digital verticals. Socialy.fr replaces Omnicom Group and DDB Europe, French marketing agency Romance as Betclic lead creative account. French media news source Strategies.fr, reports that Betclic’s executive team appointed Socialy.fr without …

Read More »

SportPesa nets principal sponsor extension with Hull City

Championship football team Hull City AFC has announced a one-year extension to its existing sponsorship deal with online bookmaker SportPesa. The extension will now see SportPesa continue its principal partnership with The Tigers through to the 2019-20 season. The sports betting firm, who also feature on the shirts of Premier League club Everton, has been the Tigers main shirt sponsor since 2016. Adam …

Read More »

BoyleSports backs Shamrock Rovers’ League of Ireland ambitions

BoyleSports has stated its commitment to improving Irish football standards and grassroots initiatives securing a betting partnership with Tallaght (South Dublin) football team Shamrock Rovers FC. For the remainder of the 2019 League of Ireland Premier Division season, the BoyleSports brand will feature on the Shamrock’s match-day sleeves. Having won five League of Ireland championships, Shamrock Rovers is considered one …

Read More »

12Bet strengthens ITTF partnership

The ITTF (International Table Tennis Federation) has confirmed 12BET as its official international betting partner for the biggest Table Tennis event of the year: the Liebherr 2019 ITTF World Championships, taking place between 21-28 April. The partnership will see digital and social media activations carried out during the World Championships, promoting the 12BET brand globally, placing a specific emphasis on …

Read More »

ASA clears Betfair advertisement of being irresponsible

The Advertising Standards Authority (ASA) has cleared a TV ad for Betfair after concerns were raised over whether the decision to focus upon the excitement of a betting experience could be deemed irresponsible. The ad in question, broadcast on 11 November 2018, showed a young man checking his mobile phone while walking down the pavement and going through what appeared …

Read More »