Marketing

LiveScore and former Manchester United star Dimitar Berbatov are joining forces to encourage fans to take “Extra Added Time” for their mental health. As part of this campaign, LiveScore will donate £250 to charity for every key Premier League moment delivered via its app after the 90th minute throughout November. The “Extra Added Time” initiative aligns with the recent trend …

Australia’s Labor government is expected to announce the delay of long-awaited federal reforms of gambling advertising. News broke across Australian media networks this weekend that Prime Minister Anthony Albanese would push back settling gambling advertising reforms to 2025. The delay was attributed to opposition from the media and sports, who depend heavily on revenue from gambling advertisements. As it stands, …

DCMS has been urged to intervene and align online gambling advertising protections for Northern Ireland with the rest of the UK. The demand was made by members of the All-Party Group of the Stormont Assembly on Gambling Harms Reduction, who wrote to DCMS Secretary of State Lisa Nandy to “bridge the gap on gambling advertising.” Led by Chairman Philip McGuigan …

On the latest episode of Footprints in the Market, Adam Gaskell, Head of UK Marketing at Kindred Group, detailed the company’s ambition to derive zero per cent of revenue from harmful gambling. Speaking to Sharon McFarlane, Managing Director of Digital Footprints, Gaskell explained how Kindred is promoting its mission through Unibet and 32Red’s sponsorship of various football teams, including Middlesbrough, …

A draft bill has been proposed by the Netherlands’ Christen Unie (CU) and the The Socialist Party (SP) to protect young people from gambling.  The private members’ bill was put forward by the leaders of both parties, Michiel van Nispen (SP) and Mirjam Bikker (CU), who used the recent market findings of the Scientific Research and Data Center (WODC) as …

Legislators across Europe are continuing to tighten gaming regulations, including restrictions on advertising and the use of influencers. Governments in Sweden, Spain and the UK have all introduced measures restricting gambling advertisements across their respective markets. Although this can pose challenges for industry stakeholders, Clever Advertising “welcomes regulation”, according to the firm’s Chief Operating Officer, Marcos Oliveira. Speaking to James …

A new marketing campaign has been created by bet365 to celebrate the launch of its new free-to-play game title, Prize Matcher.  Part of the ‘Never Ordinary’ brand, the campaign looks to boost the game’s engagement levels by providing customers with exclusive insights into its daily prizes and player mechanics.  Prize Matcher is set up to offer daily rewards – starting …

Serbia’s Greens, the Zeleno-Left Front (ZLF), have called for stricter restrictions on gambling advertisements.  During a forum organised by the political party, ZLF members criticised a proposed government bill to limit the scope of gambling promotions. ZLF MP Marina Mijatović said that the proposal to amend the Law on Games of Chance will not be enough to protect vulnerable groups, …

Germany’s gambling regulator, the Joint Gambling Authority of the Länder (GGL), has stated that Google’s update to its search engine to block off illegal gambling adverts is having an effect.  On 25 September, Google introduced a change to its advertising policies regarding “gambling and other games”. This has had a positive outcome in Germany, as now only those gambling providers …

A union of Conservative parties in Slovakia has called for a reset of the “Law of Advertising and Media Services” to include new protections for youth and vulnerable audiences. The National Council of Slovakia has received an urgent proposal from the political parties Slovensko, For the People, and the Christian Union (KU) to close loopholes in Slovakian media that have …