Marketing

Ladbrokes reveals specific sports narrative with ‘We Glove It!’ campaign

This weekend Ladbrokes launched its second UK multi-channel advertising campaign ‘We Glove It!’ under the creative guidance of new marketing agency – Cravens Newcastle. Featuring British boxing legend Frank Bruno, Ladbrokes debuted ‘We Glove It!’ targeting coverage of Saturday’s much-anticipated WBC Heavyweight Championship boxing clash between Deontay Wilder Vs Tyson Fury. Launching ‘We Glove It!’, Cravens detailed that the campaign …

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Gregory & Gibson share William Hill’s SBOTY 2018 award

For the first time in its thirty-year history, the William Hill ‘Sports Book of the Year’ award (SBOTY) will be shared by two authors. Yesterday at BAFTA London, William Hill’s judging panel could not separate Tom Gregory’s glorious debut work ‘A Boy in the Water’ from boxing journalist Paul D Gibson’s brutal ‘The Lost Soul of Eamonn Magee’ as SBOTY …

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Argyll rebrands RedZone for critical 2019

UK & IRE online sports betting group Argyll Entertainment has moved to rebrand its REDZONESPORTS.BET property to coincide with December’s climax of the NFL’s regular season. Entering a crucial trading period, Argyll simplifies its US sports betting asset to Redzone.bet, which is further supported by the new strapline of ‘just check our prices’. The rebrand follows this November’s upgrade of …

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GambleAware seeks open discussion on football & betting launching #CanWeHaveOurBallBack

Presenting its latest social media initiative – #CanWeHaveOurBallBack, industry charity GambleAware seeks to encourage public discussion related to football’s relationship with betting. #CanWeHaveOurBallBack comes off the back of recent financial analysis by GambleAware and industry strategic consultancy Regulus Partners which details that ‘80% of marketing spend by gambling companies is focused on online verticals’. Leading the social campaign, Marc Etches, Chief …

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Betfred seals record PDC World Matchplay sponsorship

Professional darts association the PDC, has confirmed Betfred as the ‘official title sponsor’ for its ‘PDC World Matchplay’ tournament. Held every July at the Winter Gardens in Blackpool (Lancashire), the World Matchplay tournament is the PDC’s second longest running pro darts event (first staged 1994) Confirming Betfred as title sponsor for the next three years, the PDC states that from …

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Ladbrokes strikes new partnership with PDC

Ladbrokes has been confirmed as the new title sponsor for multiple PDC tournaments including this weekend’s much anticipated Players Championship Finals. The newly formed deal means the operator becomes the primary sponsor of the Masters and UK Open from next year, capitalising on the opportunity presented with the Coral brand picking up the sponsorship of the UK Open. Barry Hearn …

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ASA cautions Camelot over location of advertisement

Camelot has been wrapped by the Advertising Standards Authority (ASA) after the UK lottery operator placed a scratchcard outside the entrance of a school. The ad in question featured an image of a rainbow scratch card with the text “Scratch and See … Top prize £50,000 Lucky Fortune … 7 CHANCES TO WIN! £2”. Issuing its response, Camelot outlined that …

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Betway strengthens sponsorship portfolio with T20 partnership

Betway has strengthened its cricket sponsorship portfolio, agreeing a three-year-deal to become the official betting partner of the Mzansi Super League T20. The deal sees Betway become the official global betting partner of the Mzansi Super League T20, which takes place in Johannesburg, Tshwane, Durban, Nelson Mandela Bay, Cape Town and Paarl, it is broadcast live in the UK and …

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LoveBet unveiled as PSG’s online Asian betting partner

French champions and Champions League contenders Paris Saint-Germain have agreed a new two-season partnership with with Asian online betting operator, LoveBet. LoveBet is prominent in the Asian betting sector, and will seek to grow its presence by taking advantage of PSG’s continually expanding popularity in the region, as well as securing exclusive marketing rights through the partnership. In signing the …

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New York Red Bulls may look to win big with betting partnership

It has been reported by the  that MLS franchise, New York Red Bulls are holding talks with betting companies over potentially selling the naming rights to the club’s 25,000 seater stadium.   Since its opening in 2010, the stadium has been named after the club’s primary sponsor Red Bull, however according to a report by the SportsBusiness Journal, the franchise is …

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