Marketing

Parimatch continues UFC commitment securing Alexey Oleynik as Ambassador

CIS region online bookmaker Parimatch continues to expand its brand profile and coverage through the UFC, announcing the appointment of Russian heavyweight contender Alexey Oleynik as its latest Brand Ambassador. Parimatch has served as the official EMEA betting partner of the UFC since July 2018, agreeing with the leading mixed-martial-arts organisation a multi-year agreement. Furthermore, expanding its presence within the …

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Betmotion backs Brazil’s ‘Dream Duo’ of Solberg & Elisa

LatAm online bookmaker Betmotion has moved to expand its Brazilian market profile, confirming that it will sponsor beach Volleyball stars Carol Solberg and Maria Elisa. The pair are the current reigning Brazil Beach Volleyball Tour champions for 2018, winning six of seven tour tournaments. Having partnered only last year, Solberg and Elisa are considered Team Brazil’s lead female volleyball pairing …

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NZ ASA launches new ‘Gambling Advertising Code’ emphasising ‘fair representation’

NZRB

New Zealand’s Advertising Standards Association (ASA) has published its new advertising code, updating, policy, guidance and standards on promoting gambling services. Updating NZ media and gambling stakeholders, ASA details that its new code will be effective from 5 August 2019 for new adverts, with all incumbents expected to comply with the new laws by 4 November 2019. The new code …

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Interwetten continues management refresh appointing Lukas Reichl as sponsorship lead

DACH region online betting group Interwetten Sports, continues its senior management restructure, announcing the appointment of Lukas Reichl as new Sponsorship & Public Relations lead. Reichl joins Interwetten leadership from Sportradar Austrian live sports streaming platform LAOLA1, where he formerly served as Head of Sponsorship for Austria, overseeing the management of key partnerships with Austrian ice hockey, basketball and handball …

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Svenska Spel terminates all online casino advertising

Issuing a personal statement, Patrik Hofbauer – Chief Executive of Swedish state-owned gambling operator Svenska Spel – has confirmed that from April 2019, Svenska Spel will terminate all forms of online casino advertising. Updating stakeholders, Hofbauer detailed that the decision to ‘stop online casino advertising across all media channels’ has been undertaken by Svenska Spel’s executive team following ‘intensive internal discussions’. The …

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Digital Fuel accelerates US profile securing New Jersey ASCIE licence

Industry full-service online marketing agency Digital Fuel continues to press forward with its US-market strategic initiatives having been granted approval to operate services in New Jersey securing its Ancillary Casino Service Industry Enterprise (ACSIE) licence. The ACSIE License is granted by the State of New Jersey’s Gaming Enforcement Division and State Assembly. The License will approve Digital Fuel to secure commercial …

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Codere Apuestas seeks to broaden appeal with ‘Nube’ campaign

Bolsa Madrid-listed Grupo Codere SA has taken a new creative approach in promoting its Codere Apuestas online sportsbook property. This April, Codere Apuestas released its new home market TV and digital advertising campaign ‘Nube’ (translated – ‘The Cloud’) –  publishing/broadcasting the campaign across multiple Spanish media portals. Continuing to work with Madrid-based creative advertising agency El Ruso de Rocky, the …

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Betway backs Grand National partnership for a further 5-years

Betway has this morning confirmed that it will extend its ‘official betting partner’ status of the ‘Randox Health Grand National Festival’ for a further five years. The online bookmaker secured its betting partnership with Aintree back in 2017, with the Grand National becoming Betway’s biggest racing commitment in the bookmaker’s extensive sponsorship portfolio. Anthony Werkman, Betway CEO, said: “The Randox Health …

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Ian Penrose backs ‘sports disruptor’ DataPOWA as non-exec Chairman

Industry figurehead Ian Penrose the former Chief Executive of London-listed Sportech Plc has backed new AI technology platform DataPOWA, a company seeking to revolutionise sports marketing. Penrose has become the technology firm’s Non-Executive Chairman, advising the enterprise as it develops its ‘POWA index’, a technology which will deliver global sports its first ‘data-driven real-time sports sponsorship value engine’. A twenty-year …

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ASA sanctions five operators for breaching advertising rules

Five gambling operators have been identified and sanctioned by the Advertising Standards Agency (ASA) after being found to be breaching strict UK advertising codes. The investigation marks a new phase in ASA policy with technology now playing a vital role in the identification of adverts. The new approach is part of wider efforts to ensure action can be taken against …

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