Marketing

The latest marketing news for the gambling industry

ASA details ‘tougher content restrictions’ on gambling ads

The Advertising Standards Authority (ASA) has outlined more stringent restrictions on gambling advertising, as well as limitations on influencer marketing, in order to safeguard young consumers.  Publishing the annual report into advertising viewership in 2021, the ASA and Committee on Advertising Practices (CAP)  revealed that children’s exposure to gambling commercials had fallen by just over a third, whilst alcohol ad …

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Better Collective ups 2022 earnings guidance following record Q1 opening 

Better Collective AS has declared a ‘record financial performance’, attributed to outstanding US growth that has surpassed all management expectations.  Publishing its Q1 trading update (period ending 31 March), the Stockholm-listed media publisher registered corporate revenues of €67m, up 74% on corresponding 2021 results of €39m. Topline growth was attributed to US market gains, that delivered ‘46% of group revenue …

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Sky Bet launches #StepUp campaign as EFL Play Offs commence

Sky Bet has launched its latest campaign as a partner of the English Football League (EFL), focusing on the upcoming Play Offs deciding the promotion hopes of several teams. The campaign, labelled #StepUp, will see the Flutter Entertainment betting and gaming brand continue the messaging around the play-offs it has displayed for the past three seasons. On-pitch activations and video …

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GambleAware: ASA report ‘encouraging’ but ‘much more to be done’ on betting ads

The Advertising Standards Authority (ASA) published its report into children’s exposure to age restricted advertising yesterday focussed on gambling and alcohol products,  demonstrating a decline for both. Issuing its own update today, GambleAware has described the findings of the research as ‘encouraging’, but added that children were still exposed to be gambling marketing more than alcohol, and that it would …

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ASA: Children’s exposure to TV gambling ads falls by a quarter over past decade

The Advertising Standards Authority (ASA) has published a report into children’s exposure to TV gambling and alcohol advertising over the past decade.  According to the authority, the number of gambling ads seen by young people has fallen from an average of three per week in 2010 to 2.2 per week in 2021, with exposure to such commercials relative to adults …

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Messi & Del Piero lead Socios.com global advertising charge 

This weekend, football fan token platform Socios.com premiered its first global advertising campaign featuring ‘football gods’ Alessandro Del Piero and Lionel Messi. Titled “Together We Can Be More”, the campaign is focused on promoting the unrestricted benefits of Socios fan tokens to football fans worldwide, regardless of traditional boundaries. Founded by former igaming entrepreneur Alexandre Dreyfus, the Socios.com platform works …

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Interwetten to deliver ‘emotional brand experiences’ with Liverpool FC

Interwetten has formed a long-term regional partnership Liverpool FC (LFC) in an ambition to deliver ‘emotional brand experiences’ and entertainment opportunities for football fans. The deal is set to include offline promotions and content on the Premier League side’s digital platforms in-market. The sports betting operator will also work on the development of a joint entertainment programme that aims to …

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Better Collective cools Spotlight Sports M&A speculation

Better Collective AS has branded UK media reports as ‘highly speculative‘ of its’ front runner interest’ in acquiring Spotlight Sports Group for £500 million. This weekend, The Sunday Times reported that private equity fund Exponent LLP, the majority investor of Spotlight Sports since 2016, had placed its racing and betting media asset ‘under starters orders‘  for a sale to be executed in …

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888sport renews UK and Ireland-facing NFL partnership

888sport has provided another boost to its sports marketing in the UK and Ireland, renewing its regional agreement with the National Football League (NFL). The contract extension will see 888Holdings wagering brand continue as the NFL’s sports betting partner in the UK and Irish markets until 2025, with the arrangement having been in place for the past two seasons. This …

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Modrić joins SofaScore at a ‘significant moment’ pre-World Cup

Real Madrid midfielder, Luka Modrić, has become an ambassador of Croatia-based sports data company, SofaScore. In forming the agreement, on Sunday, Modrić was met by the company’s founders, Zlatko Hrkać and Ivan Bešlić who will see the La Liga player cooperate with the firm ahead of this year’s World Cup. In particular, the football scores and livescore provider has focused …

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