Marketing

The latest marketing news for the gambling industry

Spain rejects challenge of Royal Decree on Advertising’s federal status law

SBC News Spain rejects challenge of Royal Decree on Advertising's federal status law

The Constitutional Court of Spain has rejected an appeal of the ‘Royal Decree on Advertising’ to be heard by the Supreme Court. The appeal was brought forward by Jdigital, Spain’s online gambling trade association, which questioned whether the Decree authored by the Ministry of Consumer Affairs had received proper constitutional oversight to be passed into a federal law adopted by …

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BGLC to toughen Jamaica gambling advertising rules  

betmakers jamaica

BGLC, the Betting, Gaming and Lotteries Commission of Jamaica, has been ordered to review rules and standards applied to gambling advertising in the Caribbean nation. The Commission has launched a public consultation on gambling advertising, as concerns have been raised on a “noticeable rise in the volume and style of gambling related marketing and advertising” due to a more competitive …

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Better Collective lauds operational excellence in restless Q3

SBC News Better Collective lauds operational excellence in restless Q3

Better Collective A/S maintains its full-year financial targets, reporting on its most eventful quarter in business, executing strategic M&As, opening its new office in Copenhagen, and finalising its dual-listing on the Danish Nasdaq. Publishing its Q3 trading update, Better Collective registered corporate revenues of €75m, up 26% on 2022 comparative results of €60m. Investors were informed that recurring revenues accounted …

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ASA orders Mecca to remove Baga Chipz social post

mecca

Rank Group’s Mecca Bingo has been ordered to remove an Instagram post featuring a prominent drag star by the Advertising Standards Authority (ASA). The post featured celebrity drag queen Baga Chipz alongside a caption reading ‘a good game can transform you! Don’t you just love that post-bingo glow. Over 18s only. BeGambleAware.org. DrinkAware.co.uk. Ts&Cs apply. #letaplaymeccabingo #meccabingo #winning #bingo #winningfeeling …

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Betfred and Betway place emphasis on SG in marketing partnerships

IGT supports launch of Betfred’s ‘legendary brand’ in Nevada

To mark Safer Gambling Week, high-profile UK bookmakers such as Betfred and Betway have increased the emphasis on responsible betting in their marketing and communications. In the case of the former, the Warrington-based operator has launched a series of adverts around safer gambling, specifically highlighting the tools it offers to help customers stay in control of their betting behaviour. The …

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bet365 steps up Never Ordinary campaign in fan engagement drive

bet365 steps up Never Ordinary campaign in fan engagement drive

Bet365 has added another layer to its global advertising campaign, titled Never Ordinary, incorporating fan interaction and engagement elements.  Developed with the Stoke-on-Trent bookmaker’s marketing agency partner Hatch, the extension of the campaign utilises ticket offices which function as a ‘fully-branded hub of sporting excitement’. Sports fans who enter the ticket offices must correctly answer a series of questions, with …

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Seven Network handed max penalty for morning broadcast of gambling ad

SBC News Seven Network handed max penalty for morning broadcast of gambling ad

An Australian Communications and Media Authority (ACMA) investigation has found Seven Network to have breached online content rules. The company has been handed the maximum penalty by the regulator – $13,320 – after it broadcast a gambling advert at 10:38am on 7plus during a live stream of an NFL American Football game.  The authority has stated that gambling promotions cannot …

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Flutter to aid IMAS’ strategic targets in £500k deal

SBC News Flutter to aid IMAS’ strategic targets in £500k deal

Flutter Entertainment has linked with International Mixed Ability Sports (IMAS) in a three-year partnership worth £500,000. The gambling company’s partnership with IAMS – described as the champion of Mixed Ability sports and the creator of the International Mixed Ability Rugby Tournament (IMART) – aims to help accelerate its ‘scale and impact’ around the world. Kerry McNally, Group Head of Communities …

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ASA lands blow on Betfred for Anthony Joshua social media posts

SBC News ASA lands blow on Betfred for Anthony Joshua social media posts

Betfred has been ordered to remove three posts on X, formerly Twitter, featuring heavyweight boxer Anthony Joshua by the Advertising Standards Authority (ASA) due to the athlete’s extensive social media following. The ASA had challenged whether the social media ads were in breach of the CAP Code on gambling advertising, which prohibits the use of well-known individuals judged to have …

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