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John Cook as part of SBC's 'how to get away with marketing' series
BREAKING
Features
Time to read: 8 min
John Cook: Why most iGaming supplier marketing gets ignored - and how to fix It
May 14, 2026
The sign outside the Meta headquarters in California
BREAKING
Marketing
Time to read: 4 min
Dutch watchdog finds thousands of illegal gambling ads on Meta platforms
May 8, 2026
The New York Stock Exchange, which Genius Sports is listed on
BREAKING
Marketing
Time to read: 3 min
Genius Sports maintains $1bn 2026 outlook after Legend deal closure
May 7, 2026
BREAKING
Europe
Time to read: 2 min
Dutch social media gambling ads cast shade over industry
May 6, 2026
Lionel Messi, Argentina, representing Betano becoming a sponsor
BREAKING
Football
Time to read: 3 min
Kaizen Gaming’s Betano becomes official sponsor of World Cup champions Argentina
April 30, 2026
Doncaster racecourse, as Betfred offers a £2m Triple Crown bonus
BREAKING
UK
Time to read: 3 min
Betfred offers £2m Triple Crown bonus ahead of this weekend’s Guineas Festival
April 29, 2026
The University of Cambridge
BREAKING
Marketing
Time to read: 4 min
Cambridge study adds fuel to Irish gambling advertising debate
April 28, 2026
A knight
BREAKING
UK
Time to read: 4 min
APPG continues crusade against UK gambling ads
April 24, 2026
Houses of Parliament, as pressure on UK betting advertising ramps up
BREAKING
UK
Time to read: 7 min
MPs and Lords mount combined assault on UK betting advertising
April 23, 2026
Sky Bet branding at Doncaster Racecourse
28:18
BREAKING
Marketing
Time to read: 3 min
Sky Betting and Gaming data consent case to return to High Court
April 22, 2026
BREAKING
Marketing
Time to read: 2 min
German rapper gets gambling fine handed at a live event
April 21, 2026
BREAKING
UK
Time to read: 3 min
BGC urges MPs to “pause” before slandering adverts
April 21, 2026
BREAKING
Events
Time to read: 4 min
New ‘Market Disruption’ track at SBC Summit Malta to decode global regulatory shifts
April 20, 2026
Scottish Greens, which are looking to introduce a new gambling tax
BREAKING
Featured News
Time to read: 5 min
Scottish Greens pledge to tax gambling companies and end sponsorships
April 20, 2026
The Google sign in a company office in Switzerland
BREAKING
Marketing
Time to read: 4 min
Google blocked over 270m gambling ads in 2025 but regulators still raising stakes
April 20, 2026
A questions mark wrapped in a gift box
BREAKING
Marketing
Time to read: 5 min
Gambling researcher: Operators should display ‘true cost’ of a bonus
April 17, 2026
Eddie Hearn, Chairman of Matchroom Sport, with a Betfred logo in the background
BREAKING
Sport
Time to read: 3 min
UK pressures may force Matchroom to look beyond betting sponsors
April 15, 2026
Ladbrokes shop
BREAKING
Marketing
Time to read: 3 min
ASA overturns Ladbrokes decision on Ladbucks advertising campaign
April 15, 2026
A horse race at Market Rasen, one of the tracks sponsored by Betway
BREAKING
Horseracing
Time to read: 5 min
Are bookies returning to racing already? Betway and CopyBet pen fresh sponsorships
April 15, 2026
DAZN, which has partnered with ADI Predictstreet
BREAKING
Sportsbook
Time to read: 4 min
ADI Predictstreet strikes deal with yet another huge partner in DAZN amid stuttering launch
April 14, 2026
Sydney Australia
26:06
BREAKING
Marketing
Time to read: 5 min
Australia MPs call for gambling ad loopholes to be closed
April 13, 2026
BREAKING
Marketing
Time to read: 2 min
Genius Sports recruits ‘engagement expert’ Tony Marlow as new CMO 
April 9, 2026
Premier League logo, representing the league's potential sponsorship crisis
22:21
BREAKING
Football
Time to read: 5 min
Filling the £80m Premier League sponsorship void - could it open the door for prediction markets?
April 9, 2026