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Marketing
Keane and Richards in Sky Bet's latest ad campaign
BREAKING
Marketing
Time to read: 4 min
Sky Bet’s new football campaign hits the screen as Premier League approaches
August 7, 2026
BREAKING
Features
Time to read: 8 min
John Cook: Your brand isn’t just colours or a logo, it’s much more than that
August 6, 2026
Flag of Brazil flying before the Chamber of Deputies
BREAKING
Comment
Time to read: 7 min
Betting advertising: what's changed for Brazil's agencies, influencers, and brands?
August 6, 2026
Fred Done, Betfred, with Super League trophy. He has warned of Betfred's racing sponsorships if further taxes are implemented
BREAKING
Sportsbook
Time to read: 3 min
Betfred reported to be ending Super League sponsorship deal after nine years
August 4, 2026
Betway secure Man Utd sponsorship for 26/27 Premier League season
BREAKING
Sportsbook
Time to read: 3 min
Man Utd secure Betway partnership over two months after rumours began
August 4, 2026
Infantino and Trump, as Paddy Power takes a swipe at Infantino's FIFA World Cup plans
BREAKING
Marketing
Time to read: 3 min
Infantino’s FIFA HQ sets the scene for latest Paddy Power social media jibe
July 31, 2026
Various sports, representing SBC News' Sponsor Spotlight
BREAKING
Latest News
Time to read: 6 min
Sponsor Spotlight: Betting sponsors eye EFL Championship
July 31, 2026
Sunderland kit without sponsor
BREAKING
Sportsbook
Time to read: 4 min
Sunderland and Nottingham Forest yet to fill gambling void ahead of 26/27 Premier League
July 31, 2026
Ukrainian flags waved by football fans
BREAKING
Marketing
Time to read: 4 min
GGBET pledges to ‘bring sport closer’ to Ukrainian fans via FC Polissya deal
July 31, 2026
FC Porto x Betano
BREAKING
Sportsbook
Time to read: 3 min
Portuguese champions FC Porto extend Betano front-of-shirt deal by three seasons
July 30, 2026
Boyle Sports partners with Leeds United
BREAKING
Sportsbook
Time to read: 4 min
BOYLE Sports continues UK football marketing spree with Leeds United partnership
July 29, 2026
Racehorses jumping over a hurdle, representing Paddy Power and BOYLE Sports losing as a 1/33 shot is beat
BREAKING
Marketing
Time to read: 3 min
1xBet signs deal with historic Irish racecourse Gowran Park
July 29, 2026
BOYLE Sports, whose promotion has been banned by the ASA
BREAKING
Marketing
Time to read: 4 min
ASA deems BOYLE Sports’ free bets campaign was “socially irresponsible”
July 29, 2026
A solar eclipse, signalling what more ad restrictions could do to Estonia's tax cuts
BREAKING
Europe
Time to read: 3 min
Will Estonia’s tax cuts be eclipsed by stricter marketing rules?
July 28, 2026
BREAKING
Marketing
Time to read: 4 min
VERSUSbet to change gears in Brazil with new Real Madrid partnership
July 28, 2026
Birmingham City 2026/27 kit with Coral sponsor
BREAKING
Marketing
Time to read: 5 min
Birmingham City becomes Coral’s first front-of-shirt partner in 100-year history
July 27, 2026
Nicolas Gonzalez and Federico Gatti in a Serie A match for Juventus, which has just partnered with bet365
BREAKING
Marketing
Time to read: 3 min
bet365 partners Juventus in battle for Italian betting market share
July 27, 2026
Villa Park, home of Aston Villa, which has renewed its deal with Betano
BREAKING
Marketing
Time to read: 3 min
Betano extends Aston Villa deal as Premier League remains top marketing real estate
July 24, 2026
BREAKING
Marketing
Time to read: 3 min
Netflix makes first Real Money Gaming advertising hire
July 24, 2026
BREAKING
Marketing
Time to read: 2 min
UK ads watchdog gives gambling straight-A four months in a row
July 23, 2026
Svenska Spel logo
BREAKING
Retail
Time to read: 4 min
Svenska Spel hits back at profits over responsibility claims  
July 23, 2026
Anthony Albanese, Prime Minister of Australia, whose governing is pushing a package of Australian betting reforms
26:29
BREAKING
Comment
Time to read: 5 min
Australian betting to see ‘much higher barrier of entry’ as Labor reforms press on
July 23, 2026
Sofia, Bulgaria
BREAKING
Marketing
Time to read: 3 min
Bulgaria’s Finance Ministry rejects total gambling ad ban
July 22, 2026