Marketing

Tombola in-app adverts banned by the ASA

Copyright: gioiak2 / 123RF Stock Photo

The Advertising Standards Authority banned Tombola adverts appearing in the I’m A Celebrity, Get Me Out Of Here app, reminding the company of future conduct in the process. Maintaining that those under question were inappropriately targeted, the ASA stipulates that those in question must not be used again in the form complained of, without specific targeting to minimise the likelihood …

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1xBet to sponsor AFCON as part of official CAF deal

1xBet - Professional soccer fireball leaves trails of flames and scores a goal on the net

1xBet will be associated with Africa’s most prestigious football competitions after striking an official sponsorship deal with the Confédération Africaine de Football (CAF). The partnership will see 1xBet sponsor CAF’s main events across Africa including both club tournaments – CAF Champions League, CAF Confederation Cup, CAF Super Cup – and the governing body’s flagship tournament, the Africa Cup of Nations …

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Children’s exposure to betting ads lowest for 10 years

Children saw nearly 40% fewer gambling ads in 2017 than they did in 2013 according to the latest report from the Advertising Standards Authority (ASA). The report found that children on average see 2.8 adverts for gambling products a week. The report also found that the levels of children’s exposure to sports-related gambling ads in 2017 were on average of …

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New CheckdMedia appointment will play “vital role in growth”

CheckdMedia’s new Head of Commercial Harry Bowden will “play a vital role in the strategy and growth” of the firm, according to CEO Jamie Knowlson. Formerly of Oddschecker, he will report to co-founder and Marketing Director Lee Struggles. Bowden boasts an extensive list of industry experience, with a stint at Sky Bet preceding his seven years at Oddschecker. On accepting the …

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Paul Fox – Smart Inter Milan plays open new Asian horizons for LeTou

Paul Fox, Chief Executive of Asian focused online gambling operator LeTou has proclaimed a positive and progressive first six months for the betting brand’s key partnership with Serie A football team Internazionale Milan. Back in August 2018, Philippines based LeTou extended its European football sponsorship portfolio becoming the ‘Official Asia Gaming Partner’ of the Nerazzurri, securing its biggest sports partnership …

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Sportradar launches OTT platform A1now for A1 in Austria

A1

Sportradar has launched A1now, an over-the-top (OTT) product to service users on A1 – a leading digital and telecoms provider A1 in Austria – with both live and on-demand sports content. The OTT service will provide users with Live and Video On Demand (VOD) content across sport, music and entertainment, including matches from the Austrian Football Bundesliga – for which …

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F1 rumours see Sportpesa partner with team Racing Point

Motorsport community RaceFans.net has reported that Kenyan betting group Sportpesa has secured a ‘landmark title sponsorship’ of Formula 1 team ‘Racing Point’ for the upcoming F1 2019 season (start date – 17 March). Undertaking its second full season in F1, the Racing Point team (formerly Force India) is backed by Canadian finance magnet Lawrence Stroll, who is reported to have …

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MoPlay joins Hertha Berlin as official sports betting partner

MoPlay has unveiled a new multi-year agreement with German Bundesliga club Hertha Berlin, which sees the firm become official sports betting partner. Following the organisations recent launch within Germany, MoPlay is striving to “upgrade the game,” via a mobile first strategy to provide customers with a fast, simple, personal and secure service. Juergen Reutter, MoPlay CEO, explained: “Securing a sponsorship …

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Coral pens historic sponsorship deal of RFL Challenge Cups

UK Bookmaker Coral have teamed up with The Rugby Football League as part of a “historic commercial partnership” that will see the bookmaker sponsoring both the men’s and women’s Challenge Cups for the first time. The two-year deal will bring the two competitions together on 27 July, when the Coral women’s Challenge Cup Final shares the stage with the men’s …

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Betsson AB’s StarCasinò Italy sponsors LEGA’s Basketball Cup

Betsson AB, Italian online casino property StarCasinò has confirmed that it has become the official gaming partner of LEGA Basket Serie A’s ‘Italian Basketball Cup’. StarCasino becomes a lead sponsor of Lega Basket’s ‘Coppa di Pallacanestro’ a pro tournament taking place between 14-17 February, featuring Italian Basketball’s biggest teams. Confirming the partnership, Egidio Bianchi, President of LEGA Basket Serie A, said: …

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