Marketing

EFL survey: 71% of fans comfortable with gambling sponsorship

More than two thirds of EFL supporters believe that gambling companies’ involvement in the football league is acceptable, according to a survey of more than 27,000 fans.  Furthermore, 62 per cent of fans stated their belief that the gambling industry’s involvement in football was acceptable with suitable safeguards to protect the young and problem gamblers.  Over half of supporters surveyed …

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1xBet teams up with Champions League holders Liverpool FC

Liverpool

International gaming and technology company 1xBet has teamed up with Champions League holders Liverpool FC. The new partnership will see 1xBet become an Official Global Betting Partner for the club, enabling its supporters to take advantage of exclusive offers and sporting entertainment. Meanwhile,1xBet will increase its own brand awareness within key global markets through stadium branding at Anfield and branding …

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ASA overturns Sky Bet ‘request a bet’ ad ruling

The Advertising Standards Agency (ASA) has decided to reverse its ruling against a TV advertisement for online operator Sky Bet, meaning that ruling is now ‘not upheld’.  The advert in question was originally broadcast to viewers on 30 August 2018. Following two complaints, the ASA had originally ruled that the advert was ‘socially irresponsible’ and supposedly in contravention to BCAP …

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Betano ups Portuguese profile with SC Braga shirt sponsorship

Betano, the pan-European online sportsbook brand of Stoiximan Group has announced its first Portuguese football sponsorship, becoming principal shirt sponsor of Primeira Liga football club Sporting Clube de Braga (SC Braga). Stoiximan Group officially launched Betano’s Portuguese brand last May, becoming the online sportsbook’s fourth active territory following Germany, Austria and Romania. Presenting its new shirt sponsor to Portuguese media, …

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Parimatch pens deal with boxing legend Tyson

Online sports betting operator Parimatch has strengthened its portfolio of ambassadors by announcing a new partnership with heavyweight boxing icon, Iron Mike Tyson. Tyson, who currently holds the record for being the youngest world heavyweight champion at the age of 20 years, 4 months and 22 days, joins the likes of UFC icon Conor McGregor, Alexey Oleynik, Petr Yan and the Shevchenko sisters as representatives of …

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1xBet secures five-year sponsorship deal with FC Barcelona

Barcelona

1xBet has signed a five-year sponsorship deal with FC Barcelona, which will see the online betting company work as a Global Partner of the club through to 30 June 2024. The agreement, which came into effect on 1 July, forms part of the club’s global expansion strategy. It also relates to the five-time European Cup winner’s mission to “source the …

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Dafabet nets ‘principal sponsorship’ for Canaries EPL return

Returning to the Premier League, Norwich City FC secures ‘a club record partnership’ confirming online bookmaker Dafabet as its ‘principal shirt sponsor’. Norwich City executives unveiled Dafabet as official shirt sponsor with the Norfolk football club presenting its new Premier League season 2019/2020 football kits. Dafabet marketing secures a three-season sponsorship deal and will replace online gambling group LeoVegas as …

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bwin steps up as Valencia CF centenary sponsor

GVC Holdings European sportsbook property bwin will act as principal sponsor of Spanish football club Valencia CF, as the club celebrates its centenary year for the upcoming La Liga 2019/2020 season. Securing a three season shirt sponsorship arrangement with ‘Los Ches’, bwin marketing upgrades its sponsorship with the La Liga club, having previously served as Valencia CF’s ‘official gaming and …

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Marathonbet affiliate program gets AffiliateINSIDER management boost

Marathonbet

Marathonbet has injected “energy and expertise” into its affiliate program after striking a new deal with AffiliateINSIDER. As the new affiliate management agency for Marathonbet, AffiliateINSIDER has set about combining strategy and program management with the bespoke marketing services to widen the online sports betting and gaming operator’s global reach. Marathonbet, who this week announced a new multi-year deal with …

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Club Brugge selects Unibet as ‘fair play’ betting partner

Kindred Group’s flagship European sportsbook property Unibet has upgraded its sponsorship of Belgian Pro League side Club Brugge, becoming official shirt sponsor for season 2019/20. Belgian sports media reports that the ‘Blauw-Zwart’ has secured a ‘club record sponsorship’, as Unibet migrates its brand position to the front of Brugge match shirts, having previously served as ‘sleeve sponsor’. Updating the media, …

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