Marketing

Tabcorp adds new pari-mutuel dynamics with Longitude Nasdaq

Tabcorp Holdings has moved to strengthen its racing pari-mutuel provisions, launching the ‘merged pool’ betting services of racing technology developer Longitude, a wholly owned subsidiary of Nasdaq.  Led by an executive team of technology and racing veterans, Longitude seeks to disrupt traditional tote betting systems, offering racing customer broader market selections with deeper engagement. In its partnership with leading Australian …

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The FA widens search for new CEO

Following Martin Glenn’s announcement that he would depart as Chief Executive at the end of the year, the Football Association has undertaken an extensive search to find his replacement. The decision is likely to be made at the end of the season, with it seemingly having been narrowed down to a few final names. Most notably for the sports betting …

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ASA’s new guidelines set to protect problem gamblers

UK advertising regulators CAP and BCAP are ready to roll out new standards, set to come into force on 1 April, which will change the ways in which gambling operators can promote their products. The new advertising standards will prevent the display of online adverts for gambling products and services that uses data on consumer online interests and browsing behaviour …

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Big on Boxing William Hill backs Okolie & Buatsi’s champions journey

Continuing to back British boxing talent, William Hill marketing has announced the appointments of future prospects Lawrence Okolie and Joshua Buatsi as new brand ambassadors. Both boxers won their respective bouts last weekend at London’s Copper Box Arena, with Okolie securing the Commonwealth cruiserweight title, whilst Buatsi won the UK light-heavyweight crown. Moving quickly up all boxing rankings, Okolie (26) …

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XLMedia reports operational challenges amid gambling regulation uncertainty

Digital performance marketing services provider, XLMedia, has reported a “challenging year” after its full year report, ending 31 December 2018, saw revenues, gross profit and EBITDA take a hit. The group attributed this primarily to “operational challenges”, with its 2018 performance impacted by the “adverse impact of gambling regulation uncertainty in specific territories, website ranking issues impacted by spamming and …

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MansionBet backs British Talent as main sponsor of Ultimate Boxxer

Continuing to support the UK boxing scene, Gibraltar-based online bookmaker MansionBet has confirmed that it has become the headline partner of the ‘Ultimate Boxxer’ series. The Ultimate Boxxer 2019, will host its first event on 10 May at the O2 Indigo in London, followed up by its second contest scheduled for 28 June in Manchester. The Ultimate Boxxer series sees …

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Betway continues BLAST esports collaboration

Online bookmaker Betway continues to expand its profile and brand presence within esports, announcing that it has extended its sponsorship of the  BLAST Pro Series for a further year. The deal, which includes an option to renew for another year, will grant Betway extensive backstage access, VIP hospitality and a host of branding both online and in stadiums. The 2019 …

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Gunn Merete Paulsen: Lotteritilsynet will continue its toughest stance against remote actors

Speaking to national media, Gunn Merete Paulsen, Director General of Lotteritilsynet – Norway’s gambling authority – has stated that the government’s tougher stance against foreign betting operators is working. Presenting Lotteritilsynet’s annual report, Paulsen details that in 2018 Norway saw its first decrease in remote gambling interactions/engagements following years of growth. Tougher measures introduced by the government including remote gambling payment …

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Paddy Power builds its ‘Brexit Bunker’ offering a safe space from UK madness

Launching its latest viral marketing campaign ‘The Brexit Bunker’, Irish bookmaker Paddy Power offers the UK public ‘an escape from the madness’. With just ten days left of Brexit negotiations, and with the UK government still to formulise its European Union departure arrangements, Paddy Power has created its own ‘Brexit Bunker’ somewhere between the UK and France, to escape from …

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SportPesa backs Irish Football by joining FAI responsibility ranks

Kenyan betting group SportPesa has continued its aggressive European marketing expansion after confirming a two-year commercial partnership with the Football Association of Ireland (FAI). Announcing the partnership at the FAI’s AVIVA Stadium in Dublin, SportPesa Marketing lead Shaun Simmonds confirmed that the betting group would fully commit to FAI’s Corporate Social Responsibility Programme. “We are delighted to announce this ground-breaking partnership …

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