Marketing

The latest marketing news for the gambling industry

Kindred renews support for Rangers’ mental health programme

Kindred Group has renewed its investment in the Team Talk programme which will see a ‘significant’ investment as Rangers Charity Foundation continues to work on its development. Boosted by initial funding received from the firm in 2021, Team Talk has already helped men across Glasgow to seek advice, help and encouragement in discussing their mental health. “The investment we are …

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René Jansen, KSA: Operator responsibility to be monitored closely

Operators active in the Dutch online betting market must ensure they maintain momentum on their responsibility duties, in order to avoid greater government intervention in the sector.  Publishing some thoughts in a blog post, Chair of the Dutch gambling regulator Kansspelautoriteit (KSA), René Jansen, observed that political patience on betting advertisements ‘is very limited’. Calls for further restrictions on Dutch …

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KSA launches investigation into gambling adverts impact on minors

The Dutch Gambling Authority, Kansspelautoriteit (KSA), has initiated an investigation into advertising by betting firms in the country that may be accessible by underage consumers.  Issuing an update, the KSA detailed that the research will consist of two parts – firstly, the authority will request information from licensed providers to confirm whether adverts have been sent to minors and young …

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Ontario Commission clarifies strict advertising rules on player bonuses & inducements  

The province of Ontario’s Alcohol and Gaming Commission (OAGC) has updated its guidance for marketing standards related to its online gambling regime that launched on 4 April.  The Commission seeks to clarify rules and standards related to the marketing of ‘inducements, bonuses and credits’ by third parties such as affiliates and media partners that promote Ontario licensed operators. Ontario laws …

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Ladbrokes Australia brings the bromance with ‘Mates Mode’

Ladbrokes Australia has debuted a new nationwide advertising campaign ‘Mates Mode’, showcasing its mobile app as the most fun and interactive device for Aussie sports fans to play on. The new campaign devised by Sydney-based creative advertising agency The Monkeys, part of Accenture Interactive, forms part of the betting group’s ongoing Australia brand campaign ‘Ladbroke It Together’. Mates Mode showcases …

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GambleAware Comms Chief welcomes CAP betting marketing clampdown

The decision by the Committee of Advertising Practice (CAP) to prohibit featuring of high profile sports figures in betting marketing campaigns has been welcomed by GambleAware’s Chief Communications Officer. Writing for marketing news site Campaign, Alexia Clifford – who also serves as Director of Marketing for Public Health England – argued that advertising and marketing regulations have failed to keep …

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FDJ targets Paris Gold launching ‘Elite Femmes’ cycling competition

Française des Jeux (FDJ), France’s national lottery operator has launched the first edition of its ‘Coupe de France Elite Femmes’ pro-cycling competition, in partnership with the French Cycling Federation (FFC).  A first of its kind event for women’s pro-cycling, the Coupe de France is an eight-round back-to-back multi-format race competition that will help Team France test cycling routes and prepare …

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Betcris further boosts LatAm presence with Guatemalan football addition

Betcris has entered into an agreement with Toros del Malacateco (CD Malacateco), becoming the official sponsor of the Guatemalan top-flight football club for the next three years.  The international betting operator has been pursuing an extensive marketing strategy in the Latin American sports sector over the past year, having recently secured deals with nine Honduran and two Brazilian football teams.  …

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Michael Dugher: BGC accepts new CAP rules but government must deliver a definitive advertising solution  

BGC pledges to maintain safer gambling momentum

The Betting and Gaming Council (BGC) has stated that its members will support the introduction of tough new advertising laws banning the use of sports stars and celebrities announced by this week by The Committee of Advertising Practice (CAP).  On Tuesday, CAP the monitor of UK advertising across traditional and digital formats, announced a ‘step change’ of rules from UK …

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Coral pays homage to Red Rum as public’s favourite Grand National winner

The life of legendary Red Rum, the only racehorse to win three Grand Nationals, has been celebrated by Coral. The bookmaker commissioned Irish artist Sean Corcoran, to create a unique 50x50m portrait of Rummie on Ainsdale Beach (Southport, Merseyside), the seafront on which the horse was famously trained. Red Rum who won the Grand National in 1973, 1974 and 1977 …

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