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Retail remains largest sales channel for Camelot as sales jump 3.7%

SBC News Retail remains largest sales channel for Camelot as sales jump 3.7%

Despite reporting significant growth in its digital operations, retail continues to be the largest sales channel for the UK National Lottery, with 75 per cent of sales coming via the in-store terminals. With over £5,373.3m of sales generated by the retail kiosks, retail has been a driving force for the continued success of Camelot – the UK National Lottery operator …

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LoveBet strikes sponsorship deal with Burnley FC

SBC News LoveBet strikes sponsorship deal with Burnley FC

Asian betting operator LoveBet has expanded its sponsorship portfolio by announcing a new partnership with Burnley FC. The partnership, which sees LoveBet becomes the club’s new shirt sponsor, will aide the Clarets as it seeks to grow its presence within the Asian market. The Asian betting brand, which also announced a deal to become Paris St Germain’s Official Asian Betting Partner earlier …

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Round table – SBTech: The future of sportsbook personalisation

SBTech

Some of the leading suppliers to the sports betting industry offered their insights into the future for sportsbook personalisation based on automated customer segmentation, advanced behavioural analysis and predictive AI-driven models. The first round table participant was SBTech, who this week was chosen by Gamesys as platform provider for the new Virgin Bet brand in the UK. The company was …

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ESSA relaunches as International Betting Integrity Association

SBC News ESSA relaunches as International Betting Integrity Association

In a move to better reflect the global debate surrounding betting and integrity, ESSA has confirmed that it will be relaunching as the International Betting Integrity Association (IBIA) with immediate effect. The relaunched betting integrity body will focus upon the representation of regulated sports betting operators across 50 different brands set to provide information to its monitoring and alert platform. …

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BoyleSports secures Birmingham City sponsorship deal

SBC News BoyleSports secures Birmingham City sponsorship deal

In its biggest sponsorship deal in over a decade, Birmingham City Football Club has named BoyleSports as its new principal partner until the end of the 2020/21 season. The new agreement will see Ireland’s largest independent bookmaker’s logo displayed on the front of the men’s team playing kit and replica shirts, replacing the current 888Sport logo from the most recent …

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Ascot Racecourse reports 10% prize money increase

SBC News Ascot Racecourse reports 10% prize money increase

Ascot Racecourse has reported that an increased investment in racecourse facilities and prize money contributions have contributed to a successful 2018 for the Berkshire course. The racecourse has released its financial results for the 12 months ending 31st December 2018, in which it recorded a pre-tax profit of £6.1m. Guy Henderson, Chief Executive at Ascot, lauded the positive results for …

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GVC’s Simon Hay steps down to join Nektan

SBC News GVC's Simon Hay steps down to join Nektan

Nektan, an international B2B and white label gaming software and services provider, has confirmed that GVC’s Simon Hay will be joining the company as its new Chief Financial Officer (CFO). Hay is due to start the new role from June 17,  bringing with him a wealth of experience from two decades in the accountancy and consultancy sectors. Prior to this, …

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