Australian igaming entrepreneur Matthew Tripp stated that he wants his new business venture BetEasy.com.au, to revolutionise the Australian sports betting market. The bullish owner of BetEasy has vowed to offer Australian punters the best sports value and entertainment in the market, taking established Australian bookmakers head-on.
Tripp who sold his previous sports betting venture Sportsbet Australia to Irish operators Paddy Power for a reported AUS $ 338 million (£180 million) in 2005 , commented that “tens of thousands of Australian punters are disgruntled by operators not taking on risker bets. BetEasy will be much more accommodating”.
“Those punters that have struggled in the past couple of years will be in a for a pleasant surprise. I’m not just talking about professional punters, I’m talking about retail punters that ring up want to back their horse. I’ve heard stories of people ringing up and want to have $1000 each-way on a horse, but are told ‘no, you can only have $180.’”
Talking to Australian business news sources Tripp, stated that his new venture had spotted several factors in the Australian sports betting market that they would look to exploit.
BetEasy had re-launched its website and had added a mobile betting app to its digital inventory. During the opening months of 2014, Tripp had overseen a change in operational management for the operator which he believes will help the operator gain its long term goals.
Tripp stated that the Australian public, would see much more coverage of the BetEasy brand in the coming months with the launch of a new marketing campaign focusing on the value offered by the bookmaker.