In line with continuing speculations of a gambling sponsorship ban in sports, a shift beginning to emerge in the market is an increase in digital sports sponsorships across fan sites and influencer channels. Speaking to SBC, Dean Akinjobi, CEO of Football Media, talked of his agency’s partnership with crypto-betting Sportsbet.io which recently brought about a deal with Kenyan rapper King …
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Vladislav Artemyev: Why AI will be ‘widely used’ across the betting industry
The betting industry experienced a rapid expansion in 2021 with the emergence of the US market and re-regulation across Europe, whilst Artificial Intelligence (AI) has similarly witnessed an upward trend. Sharing his views on why and how the betting industry should leverage AI, Vladislav Artemyev, CEO of ZingBrain AI, highlighted the ‘hugely significant’ potential the technology has for operator expansion, customer …
Read More »Inside Stats Perform’s tennis betting revolution
Tennis betting markets powered by an umpire generated data feed have met the needs of betting operators for a long period of time, but as demands for more entertaining betting markets increase, the provision of the data that fuels those richer experiences must evolve as well, Shane Gannon, Senior Vice President of Stats Perform told an audience at SBC Summit Barcelona, SBC’s flagship event in 2021. “Stats Perform was awarded the …
Read More »Winning Post: Appeasement on advertising helps nobody
Regulus Partners warns that early 2022 regulatory developments have set a dangerous precedent on the future of gambling advertising. Despite visible flaws across multiple jurisdictions, operators should defend their right to advertise rather than face the dire consequences of caving into regulatory appeasement… The New Year has opened with a number of threatened or delivered changes to gambling advertising. Gambling …
Read More »Technamin: Future proofing your iGaming business
2020 and 2021 gave rise to a myriad of challenges for the betting and gaming industry. But for many different companies, the past two years brought about new opportunities to experiment with innovative products for the online space. Speaking to SBC News, Suren Khachatryan – Founder and CEO at Technamin – explains why the genie is now out of the …
Read More »Betinvest: Embracing new challenges in 2022
As the new year gets underway, Kateryna Tkachenko, Head of Marketing at Betinvest, explains why the company’s focus has shifted towards delivering betting content and how this strategic change will allow the company to welcome new challenges in a post-COVID era. For more than 20 years now, Betinvest Ltd. has been delivering industry-wide programming, up-to-date functionalities, efficient end-to-end software development, …
Read More »Thomas Molloy: Pronet Gaming – Live streaming is a necessity for untapped markets…
Thomas Molloy, Sportsbook Product and Trading Director at Pronet Gaming, addresses the increasing importance of live streaming and the ways in which operators can use it to differentiate their offer in the marketplace… With sports betting around the globe experiencing evolution and, in some regions, revolution, features like live streaming of sporting events and play-by-play visualisations are increasingly being seen …
Read More »Winning Post: Will New York become US sportsbooks’ rotten apple?
Regulus Partners returns to action this 2022, examining the hazardous playing field of the high tax and compliance New York sportsbook marketplace that made its debut this weekend. Investors and stakeholders await to see how NY’s nine licensed incumbents will proceed in a market that holds a visibly flawed model for participants… While the New Year has been marred by …
Read More »Incentive Games: Free-to-play products in a forthcoming ‘year of retention’
2022 is set to build on the sporting successes of the previous year, with a packed schedule including ongoing domestic leagues and international tournaments such as the Six Nations and most significantly the FIFA World Cup in Qatar. Speaking to SBC shortly after the firm secured a supply agreement with bet365, Incentive Games CEO John Gordon shared his views on …
Read More »Erik Nyman: Establishing EveryMatrix as a major US player
When establishing a US footprint, European companies must ensure that they localize their content for each individual state according to Erik Nyman, President of Americas at igaming software provider EveryMatrix. Speaking at the recent SBC Summit North America, Nyman expressed his belief that there will still be many surprises ahead for the US market as we begin to see more …
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