In Issue 17 of SBC Leaders Magazine, Dennis ter Harmsel, Netherlands Country Manager for performance marketing agency TBD.Media, provides a native’s take on Dutch online customs and consumer peculiarities to help new operators find their edge when entering the new igaming regime. Kijken, kijken, niet kopen ‘Browsing, bargain hunting, looking around’, it’s every shop owner’s nightmare – especially when the …
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It’s always interesting to look back at my industry forecasts of a year ago to see if I got anything right at all. So, why don’t you come with me back to my December 2020 article for SBC News entitled “Ten forecasts and a hope for 2021” so we can go through my ten forecasts of a year ago and …
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With talks escalating of a ban on sports betting and gambling firms from Premier League football shirts, operators are becoming increasingly aware of the repercussions that look to follow the current 2005 Gambling Act review. As speculation shifts to inevitability, experts claim that stakeholders should be prepared for a ‘probable change’ when it comes to gambling sponsorships, whilst it has …
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Affordability checks have long been touted as an effective method for operators to counter gambling related harm, and the prospect of a mandatory enhancement of such measures still remains in the UK. Speaking to SBC in this two part interview, EPIC Risk Management’s Head of Safer Gambling, Dan Spencer; Vice President of Prevention US Dan Trolaro and Head of Delivery …
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In Issue 18 of SBC Leaders Magazine, James McKay, Sportsbook Director at Virgin Bet, speaks about the importance of customer service and how Virgin Bet Fives is helping the “relatively new player” stand out from the crowd. Can you tell us more about Virgin Bet and your role in the industry? How do you ensure that you stand out from …
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Providing further year-end perspectives, SBC has enlisted the help of Scott Longley of the Wagers.com Earnings+ More Substack to summarise the M&A, IPOs and boardroom shake-ups that have reformed gambling’s playing field make-up… When the Earnings+More newsletter (as it was then) launched in April, it was partly as a response to the expansion of the US-listed betting and gaming sector …
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2020 and 2021 saw pressures increase on operators’ ability to modify platforms to match market and regulatory demands. Observing arising complexities across the industry’s value chain, James King leads the development of Flows, an industry-tailored innovation platform designed to turbocharge delivery, automate workflows and reduce reliance on technical teams. SBC: Hi James, thanks for this interview. Your new venture Flows …
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Esports is data-driven like no other sport. Given a good data source, it is possible to have full information about a match at any given second, yet creating good reliable betting odds for esports remains a challenge in the industry, writes Darina Goldin, Director of Data Science at Bayes Esports. Some of that can be attributed to the relative novelty …
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Better Collective will use its experience from Europe to lay the foundation for its US market expansion, Marc Pedersen – CEO of Better Collective US – told SBC News. In this month’s Better Collective Spotlight, Pedersen discusses how the sports media publisher plans to drive acquisition and retention to its partners stateside, before shining a light on some of the …
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The only disadvantage was its relatively recent release on the market, said N1 Partners Group Chief Product Officer Yaroslav Laptev, as he reflected on choosing the SOFTSWISS Sportsbook to grow its online gambling business. 12 months on from launching the first of its sports betting projects through Joo Sports, he told us why the flexible and simple to use solution …
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