In Issue 18 of SBC Leaders Magazine, James McKay, Sportsbook Director at Virgin Bet, speaks about the importance of customer service and how Virgin Bet Fives is helping the “relatively new player” stand out from the crowd. Can you tell us more about Virgin Bet and your role in the industry? How do you ensure that you stand out from …
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Scott Longley: 2021… Chasing up the Big Mo’
Providing further year-end perspectives, SBC has enlisted the help of Scott Longley of the Wagers.com Earnings+ More Substack to summarise the M&A, IPOs and boardroom shake-ups that have reformed gambling’s playing field make-up… When the Earnings+More newsletter (as it was then) launched in April, it was partly as a response to the expansion of the US-listed betting and gaming sector …
Read More »James King: Problem Solved… Flows can demonstrate the beauty of agnostic delivery
2020 and 2021 saw pressures increase on operators’ ability to modify platforms to match market and regulatory demands. Observing arising complexities across the industry’s value chain, James King leads the development of Flows, an industry-tailored innovation platform designed to turbocharge delivery, automate workflows and reduce reliance on technical teams. SBC: Hi James, thanks for this interview. Your new venture Flows …
Read More »Darina Goldin, Bayes Esports: Why is it so hard to create good betting odds?
Esports is data-driven like no other sport. Given a good data source, it is possible to have full information about a match at any given second, yet creating good reliable betting odds for esports remains a challenge in the industry, writes Darina Goldin, Director of Data Science at Bayes Esports. Some of that can be attributed to the relative novelty …
Read More »Marc Pedersen, Better Collective: Capitalising on the US market boom
Better Collective will use its experience from Europe to lay the foundation for its US market expansion, Marc Pedersen – CEO of Better Collective US – told SBC News. In this month’s Better Collective Spotlight, Pedersen discusses how the sports media publisher plans to drive acquisition and retention to its partners stateside, before shining a light on some of the …
Read More »N1 Partners Group: Moving to master the sports betting field with SOFTSWISS
The only disadvantage was its relatively recent release on the market, said N1 Partners Group Chief Product Officer Yaroslav Laptev, as he reflected on choosing the SOFTSWISS Sportsbook to grow its online gambling business. 12 months on from launching the first of its sports betting projects through Joo Sports, he told us why the flexible and simple to use solution …
Read More »Russell Colvin, FSB: Raising the retail bar
It’s been a transformative year for FSB generally in 2021 with the launch and growth of their retail product a key part of this success. Here, the company’s Head of Retail Russell Colvin explains how the provider has raised the bar with its retail solution. SBC: FSB has been making great strides in the retail sector this year with an …
Read More »Enteractive: Keep moving forward and be decisive in 2022
The online betting and gaming industry has always had an element of regulatory uncertainty attached to its activities. The best way to address this is by being decisive and moving forward, says Pedram Padidar, COO at Enteractive. If one word could sum up the key themes that have had an impact on online gaming and betting operators across the …
Read More »Ladbrokes: Marketing and product cooperation ‘vitally important’ in competitive football betting space
Last week’s SBC Awards 2021 saw numerous operators recognised with honours for a variety of achievements across the sports betting and gaming sector, with Ladbrokes taking home the Football Sportsbook of the Year Award. Although marred by lockdowns and other restrictions, 2021 was a huge year for football fans, and by extension sportsbook due to the Euro 2020 and 2020 …
Read More »Live streaming vs real event: where are we at?
Over the past year, we’ve seen video communication on an unprecedented scale, from remote work to virtual conferences and live-streamed events like webinars, town hall meetings, theatre and music. In the gaming world many casino visitors became online users. At the same time interactive live streaming turned into an important ally for operators who need to create engaging experiences online. …
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