Features

SBC Bookies Corner – What’s the story… English football glory!

Tackling Brexit UK politics maybe in the doldrums, however, English football appears stronger than ever.  Entering the final stages of the 2018/19 European football season, SBC gets the bookies lowdown in what some are calling an English football renaissance…   ___________________ SBC: This season, we are witnessing a thrilling Premier League race, with English teams dominating European tournaments and a …

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Perform’s ‘Opta Fast Player Statistics’: Strange looks in the pub, but a breakthrough second screen experience

Fast Player

In the first of an irregular series road-testing new sports betting innovations, SBC News’ Luke Massey unearths a second-screen gem in Perform’s Opta Fast Player Statistics feed… The first quarter of 2019 saw Sky Bet, bet365, Ladbrokes and Coral launch new player betting experiences. The offerings combine pre-match and in-play markets like player passes and shots with new, real-time display …

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Neil Banbury: 32Red – Gambling operators can do more than just support a club’s performance on the football pitch

The English football renaissance in 2018 has been underpinned by a healthy mix of club sponsors, in which gambling companies have more than played their part, writes 32Red General Manager Neil Banbury. Just this week, 32Red renewed its term as the Principal Sponsor of Derby County Football Club. Here, Banbury tells us more about the new deal, and why gambling …

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Andrew Dagnall: Bettorlogic – Challengers survival is dependant on delivering stand-out propositions

March saw the latest instalment of  SBC’s ‘Betting on Football Conference‘ where the hottest topics and opportunities from the sports betting industry were debated extensively. One of those hot topics centred on whether economies of scale are causing market stagnation. There have been a wave of operator failures of late that has seen SunBets, 188Bet and BetBright all fall short …

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Winning Post: Industry heading towards more Euro uncertainties

Industry strategic consultancy Regulus Partners reflects on another week of UK and European setbacks for gambling incumbents. Despite broader regulatory frameworks in-place, political relationships appear more complicated than ever before… ___________ Sweden: online regulation – losing the war… Most online gambling operators that comment on their regulatory strategy or policy tend to state that they favour growing domestically regulated markets …

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Marco Castaldo, Microgame: Why new US operators shouldn’t confuse choosing a supplier with defining a strategy

Microgame

We spoke to Marco Castaldo, who explained why uncertainty in the US path from early regulation to profitable business has dictated caution for Italy-focused gaming services provider Microgame, and what he perceives as a “fixation” on platform features, while speculating as to whether leading European operators – particularly those who drive innovation in-house – will move ahead of those who rely …

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OPTIMA: Taking an operator-led approach to R&D

innovation

The openness to innovation, the research to support new innovation, the resources to gain ‘first mover advantage’ for such innovation, or the response time to existing innovation. Whatever the context, innovation is a buzzword that dominates the industry agenda. However, sports betting and gaming solutions provider OPTIMA has taken a slightly different approach to arming its operators with the right …

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Better Collective Spotlight – Optimising CTA elements through Wettfreunde redesign

Wettfreunde

A known brand in the German language market, Wettfreunde is the go to place for in-depth match analysis, data based sports betting tips and outrights odds comparison. In March, the team launched an extensive redesign of the Wettfreunde website, including a new logo and a reworked structure of the website to improve the user experience. We caught up with Sebastian Faurholdt …

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SBC Spotlight – All eyes on Lords Liaison of The Gambling Act

Betting leadership should monitor the movements of The House of Lords Liason Committee, which is being urged to review all UK gambling policies and social consequences which have followed the implementation of the 2005 Gambling Act… __________ Political analysis of the gambling industry is set to intensify as the ‘House of Lords Liaison Committee’ has received proposals for its new special …

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Lee Drabwell, PBS: Drawing in a customer base frustrated by the online experience

customer

Following a record-breaking Grand National weekend for self-service betting terminals (SSBTs) from Playtech BGT Sports (PBS), which saw bets placed more than double over last year, the company’s Senior Commercial Director Lee Drabwell explains the reasoning behind their surging customer popularity… SBC: SSBTs are proving to be increasingly popular with horseracing customers, why do you think this is the case? …

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