Marketing in our industry continues to evolve. Whether it’s new media buying trends, new technologies or finding different ways to build brand exposure, the B2B marketing landscape continues to shift.
And with those changes, brands are facing increasing pressure to deliver a return on investment on any marketing activity.
The SBC Insights Media Marketing Buyers Survey sought to measure a range of factors that are relevant to media buying habits across the industry, and how brands identify what delivers a ROI, including:
• Media as a means of achieving core KPIs
• Measuring ROI on media solutions
• Multiple touch points – perceptions of print, event and digital campaigns
• Barriers to media buying (e.g. budgeting pressures, ROI, internal resources, etc.)
• Future outlook – how respondents expect marketing practices to evolve
This report cuts through opinion and surfaces real preferences, real spend behaviour, and real priorities across print, digital, podcasts, events and more.
Why it matters
If you sell marketing solutions, this report shows you what your buyers are actually looking for. If you buy media, it benchmarks your strategy against your peers.
Either way, it gives you a clearer view of what cuts through the noise – and what gets ignored.
