Features

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Omnichannel marketing: The “twin remedy” for Italy’s advertising ban

omnichannel

The more that Italian sports betting and gaming operators embrace the omnichannel concept, the less they will miss traditional media advertising. That’s according to Marco Castaldo, CEO at Microgame (pictured left), who believes most of the money pre-advertising ban last summer was “spent ineffectively anyway”. We are looking ahead to next month’s SBC Summit Barcelona – Digital, where Castaldo is …

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Alexey Khobot: The early years in Russia and evolution of Fonbet

Fonbet

Having delved into the evolution of odds calculations, the use of bots in bookmaking and the history of live streaming in Russia, Alexey Khobot – the brains behind the first software for Fonbet – is back for more on the company’s inception in 1994, what the betting market looked like 26 years ago, and laying the groundwork for success. Fonbet …

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Better Collective Spotlight: Why operators should invest in CS:GO betting options

For this month’s Better Collective Spotlight, SBC spoke to Henrik Lykkesteen, the firm’s senior vice president of product and global operations, to look into Better Collective’s longer term view and vision for the esports industry.  In February, Better Collective acquired HLTV.org – the leading esports platform in the world focusing on the popular game Counter-Strike: Global Offensive (CS:GO) – for …

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Translation100: Global content coverage with an igaming stamp

Translation100

Jeff Summers, Operations Director at Translation100, explains where the nuances reside for translation work in the igaming industry and why its recruitment process must be flexible to service most of the industry’s key territories. SBC: How nuanced are translations for an igaming website?   JS: Overall, I would say igaming websites use common words that are not specifically nuanced. However, there …

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Jonathan Smith, Sportsbook Training Services: Building an in-play football model

Jonathan Smith, Sportsbook Training Services: In-Play Football Modelling Masterclass

Jonathan Smith, Founder of Sportsbook Training Services, is set to deliver a masterclass on In-Play Football Modelling at September’s SBC Summit Barcelona – Digital.  The session, worth £200, is open to all delegates at the four-day virtual conference and exhibition, and is free to attend. Smith’s masterclass on how to build a simple league winner simulation in Excel was one …

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Björn Nilsson: How Triggy is delivering digestible data through pre-set triggers

For today’s punters, being able to access betting data at the touch of a button forms such an important role in maintaining engagement and retention with punters. Björn Nilsson, Co-Founder at Triggy, spoke to SBC News about why its live score messaging and personalised betting suggestions can play such a pivotal role in engaging punters. SBC: Firstly, can you tell …

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Big Betting Balagan podcast set for live SBC Summit Barcelona – Digital show

Big Betting Balagan Podcast at SBC Summit Barcelona

SBC Summit Barcelona – Digital will offer delegates something very different to the usual virtual event networking options when it hosts a live episode of the Big Betting Balagan Podcast on 11 September.  The podcast is the invention of three betting and gaming industry veterans, Dan Phillips, Lee Richardson and Vigne Kozacek, who set out to create a forum for …

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Luke Campbell, Champion Sports: Modular thinking most play the lead role in sportsbook migrations

Copyright: pixfly / 123RF Stock Photo

At one point or another all betting operators  face critical questions on their platform structures and operational set-ups facing the daunting task of changing technology supplier. Luke Campbell, Head of Sportsbook Operations at Champion Sports, states that modular technologies are the best solution to ensure a smooth and seamless migration… ___________________ If you ask senior executives at an online gambling …

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SBC Magazine Issue 10: Kaizen Gaming rebrand and focus for William Hill CEO

SBC Magazine

We check in on the international expansion journey for the rebranded Kaizen Gaming, formerly Stoiximan/Betano, to kick off Issue 10 of SBC Magazine. Now present in six countries, and with a strong footprint in Europe, CEO George Daskalakis expands on the company’s symbolic name change, before assessing new opportunities in Latin America (LatAm) and sharing his disappointment over Germany’s failure …

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Alberto Alfieri: Leading the way for Gamingtec’s B2C growth

Earlier this year, Gamingtec set itself an ambitious goal of making significant headway in the B2C sector, which doesn’t come without its own set of challenges. Heading up Gamingtec’s B2C division is Alberto Alfieri (pictured), who will lead the way for the company’s expansion into additional European markets. Discussing plans for his new role, Alfieri looked back upon childhood lessons …

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