Features

Round table – Betinvest: The future of sportsbook personalisation

Betinvest

Some of the leading suppliers to the sports betting industry have offered their insights into the future for sportsbook personalisation based on automated customer segmentation, advanced behavioural analysis and predictive AI-driven models. The next round table participant was Betinvest, represented by its VP of Business Development Valentyn Kyrylenko. SBC: What role does pricing and risk have to play in the …

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Unofficial club websites… a new outlet for affiliate programs?

club

Are you satisfied with your current affiliation program? For many betting companies a well-tailored program is simply a matter of staying above the surface writes Jakub Myszkorowski, Chief Commercial Officer at STATSCORE. In times when everyone offers more or less the same to similar types of affiliates, will you follow the well-trodden and overused path, or try going your own …

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Betting on Sports webinar series takes a look at Machine Learning & The Global Sports Betting Industry

Betting on Sports Webinar: Machine Learning & The Global Sports Betting Industry

SBC’s Betting on Sports webinar series continues on Wednesday 7 August 2019 with ‘ICED(AI) – A Burgeoning Affair: Machine Learning & The Global Sports Betting Industry’. The session will deal with one of the key issues facing the sector, providing an in-depth examination of both the opportunities and challenges emerging from developments in Artificial Intelligence at a time when the …

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Better Collective Spotlight – Speltips.se first in mind and first in search for Sweden

Sweden

For this month’s Better Collective Spotlight, SBC News took a closer look at Speltips.se, the flagship brand for Better Collective in Sweden. We asked Jesper Ribacka, Director of Better Collective Stockholm, about the history of tipster sites in Sweden, why the opportunity is greater for affiliates than operators and what the future might hold for the country’s affiliate market.  SBC: …

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InsiderSport: On The Ball – Amazon Prime, Socios and Liverpool FC

From sponsorship to the ever-expanding world of football media coverage, when it comes to the business of football, InsiderSport has you covered. This edition looks at cryptocurrency and the Forbes rich list.  ______________ Forbes breakthrough for LFC UEFA Champions League winners Liverpool Football Club has for the first time in its history broken into the top 50 list of Forbes’ …

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6 of the Best: Rovert Media’s Daniel Shannon

Blonk 6OTB

This week’s 6 of the Best comes from Daniel Shannon at Rovert Media. In the latest edition, we hear about an a truly indulgent trip to Mexico, and which album is currently playing in his car! Best Holiday The best holiday for me has to be Mexico. When we go, we tend to visit Riviera Cancύn. We always stay in the Sensatori hotels, …

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Andrew Morgan, ICS: The Premier League bonus race is over

Premier League

Content and not bonuses is the most effective player acquisition tool ahead of the 2019/2020 Premier League season, says Andrew Morgan, International Director at ICS Media Group. The countdown to the kick-off of the 2019/2020 English Premier League is very much underway and over the next few weeks we will see online sportsbook operators unlock their marketing war-chests as the …

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SBC Bookies Corner – Boris comes into play…

A new chapter for UK politics begins as Boris Johnson takes over at Number 10, given the mandate of delivering Brexit by Halloween (31 October). SBC gets bookmakers first reactions on what awaits punters and markets with regards to ‘PM Bojo’… _________________  SBC: Winning 66% of the Tory membership vote, Boris Johnson fulfils his manifest destiny by becoming new UK PM. …

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Russell Karp: DataArt – US betting faces a UX ‘culture clash’ challenge…

Does the betting industry recognise its prominent ‘UX challenge’ developing and delivering its initial product propositions for the liberalised US sports betting market post-PASPA.   Russell Karp Vice President of Media & Entertainment at DataArt, details to SBC audiences that effective European UX strategies cannot be simply transferred to a US playing field, without stakeholders undertaking their homework on multiple …

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Winning Post – Irish outlook… Sin tax errors, on both sides!

Opening the week, industry strategic consultancy Regulus Partners provides an Irish overview, assessing whether the government can reform its newly sanctioned betting tax scheme by forming a level playing field for its incumbents. ________________ The Irish government is reportedly considering changes to its betting duty regime in light of the evidence of the first six months of doubling the rate …

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