Features

Better Collective Spotlight – BonusCodeBets – Using John Barnes to create brand trust

Barnes

A week on from the annual affiliate-induced madness at LAC, an event typically awash with sports stars past and present donning the colours of companies in attendance at the ExCeL, SBC News took a closer look at the use of brand ambassadors. For the next edition in our Better Collective Spotlight series, we turned our attention to BonusCodeBets, and specifically …

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Optimove: Targeting the doubters, believers & difference makers

Omer Liss is the Research Lab Team Leader at Optimove, a customer retention specialist which empowers those active in the gaming industry to exhibit ‘emotional intelligence’ when communicating with their customers. Having worked with Optimove clients for several years, Liss has concluded that marketing managers who work for multi-product brands can be divided into three personas. Here, he discusses these …

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James King: ConquerCasino – Re-energising sportsbook loyalty…

James King, Chief Marketing Officer at ConquerCasino.com (ProgressPlay), says that sportsbooks can learn a lot from online casinos when it comes to driving loyalty   ________________ Online sportsbook operators are undoubtedly innovative, you just have to look at the products launched over the past few years to see that operators enjoy pushing the boundaries and taking the player experience to …

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David Clifton – Licensing expert: Could affordability checks follow age & identity verification changes?

SBC News has already reported on last week’s Gambling Commission “consultation response” confirming the forthcoming LCCP changes on age and identity verification for remote gambling. In adding my own take on those changes, I also include a comment below on another highly relevant matter flowing from this latest emanation from the UK’s gambling regulator, namely its encouragement to remote gambling …

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WATCH: BHA’s Nick Rust defends decision to bring back racing

In a video released by the British Racehorse Association (BHA), Chief Executive Nick Rust defends the decision to permit racing to go ahead despite the worries from trainers and horse-owners regarding the prevalence of equine influenza in the UK. As announced last night, the BHA has decided to put an end to the industry hiatus from the sport following the outbreak of …

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Mateusz Juroszek: Building the STS brand outside of Poland

STS - European Union flag on blue sky background

It was confirmed late last week that STS, the biggest bookmaker in Poland, was ready to enter 11 new European markets – including the UK and Germany – after reaching a deal with BetConstruct for the provision of both sports betting and gaming content. Just a few days on, we caught up with Mateusz Juroszek, CEO of STS, to discuss …

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Winning Post – Industry faces compliance demands on all fronts

Strategic consultancy, Regulus Partners, focused on international gambling and related industries, taking a look at some of the key challenges the gambling industry faces in its ‘Winning Post’ Column. UK: gambling regulation – nothing minor about age verification changes The GB Gambling Commission has confirmed a tightening of age verification rules for licensees to protect minors. From 7 May (three …

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Assessing Europe’s influence on the emerging US market

US market - Closeup of Flags of USA and European Union

Sports betting is sports betting; right? Fundamentally, yes. But where the US market and its European counterpart are concerned, it comes in slightly different flavours. Three industry experts explain… Talk of Europe’s role as a shaping presence in the US market for sports betting became something of a leitmotif to proceedings from the moment that PASPA was consigned to the …

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6 of the Best – W2 Global Data’s Gary Pine

Blonk 6OTB

This week’s 6 of the Best comes from Gary Pine, Chief Product Officer at W2 Global Data. Keep reading for more on Pine’s eight-day Asian adventure, his ‘go to’ album, where to find the best atmosphere in world rugby and why weekend lycra is now “the order of the day”. Best Holiday Having recently returned to the office from a Christmas break in …

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Motti Colman, Optimove: Taking a higher-level view of an operator’s performance

Customer retention specialist Optimove has launched iGaming Pulse, a new industry benchmark that will empower operators to both understand their strengths and analyse their weaknesses when it comes to marketing products. We spoke to Motti Colman, the company’s Director of New Business, to find out more. SBC: How will iGaming Pulse help sports betting operators to optimise marketing actions and …

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