Features

BtoBet’s Alessandro Fried: Tackling the compliance conundrum for European operators

compliance

The concept of a tournament hosted by multiple countries across Europe bodes well for the sports betting industry, writes BtoBet Chairman Alessandro Fried. However, bookmakers are facing significant challenges, primarily in terms of compliance.  Compliance was a key focus in our recent industry report ‘The Euro 2020 Challenge: Retaining your market share’, as well as the unique opportunity to increase …

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How sports betting is influencing the tools of success in affiliate marketing

Few things inspire more passion from the masses than the draw of athletic competition, writes Erica Anderson, Marketing Director at Paysafe’s Income Access. It pushes athletes at all levels to live up to the motto: “higher, faster and stronger”.  It also entices fans to make pilgrimages that span thousands of miles, even crossing oceans, to support a beloved team. The …

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Xtremepush: Why real-time messaging is key to maximising revenue from live betting

live betting

Xtremepush will emphasise the importance of real-time, personalised and automated messaging to maximise revenue from live betting at this week’s Betting on Sports. The firm’s multichannel engagement and analytics platform has been driving conversion during live events for sports betting and gaming clients such as Paddy Power Betfair, Oddschecker, Fortuna Entertainment, NetBet, Rush Street Interactive, 888 Holdings, SportPesa and Parimatch. Commenting ahead …

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David Clifton: Licensing Expert – Regulatory scrutiny sees White Labels lose their shine

The Gambling Commission has recently announced that it is reviewing the operating licences of (a) FSB Technology (UK) Limited (who voluntarily suspended activities on their Blackbet white label website) and (b) EveryMatrix Software Limited (in relation to which the Commission also suspended their ability to offer B2C remote betting and casino gaming, including pursuant to white label arrangements). Following on, as they …

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Trustly’s Nicholas Tucker: Fast payments, fast answers and fast Pay N Play pick up

Fast

Fresh from completing a research study into ‘The Power of Fast Payments’ that yielded such an eye-catching set of takeaways for the industry, we went back to Trustly to delve deeper into the data that really matters for gambling operators. We’ve taken an educated guess that those interested in fast payments may also be here looking for fast answers. So, …

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Bojan Sovilj: Why CloudWalker is not just a ‘Big Data’ company

CloudWalker is a data science specialist with 15 years of experience in scaling analytics systems for the gambling industry. However, CEO Bojan Sovilj is keen to distance itself from the ‘Big Data’ tag, focusing instead on its work across all aspects of data technologies, many of which you can see for yourself at next week’s Betting on Sports conference.  SBC: …

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AgiproNews Italian View – Can DP make sense of Italian gambling

“Action against problem gambling will be reinforced” – proclaims the new program of the ‘centrist left’ coalition cabinet led by Prime Minister Giuseppe Conte, formed by the 5Star Movement and Italy’s Democratic Party (DP). Following intense debate and opposition by former coalition incumbent Lega, Italy avoids thus far a further constitutional crisis, as Rome’s lower house approves the formation of yet another …

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Martin Lycka: Sixteen kings trapped in a gambling Gordian knot

In the third of a series of columns on international gambling legislation, GVC’s Director of Regulatory Affairs Martin Lycka ruminates on the development of the online gambling market in Germany. __________________ Once upon a time, there were sixteen kings in a land in the heart of Europe. The land’s credo was thou shalt not gamble online. Nevertheless, the kings’ subjects …

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Pini Yakuel: Optimove – Betting Industry’s altered marketing agenda requires a real-time rethink

Expanding its ‘Marketing Hub’ provisions, Optimove a leading supplier of customer retention and campaign optimisation tools for mass-market enterprises, announced a raft of real-time functions customised for betting marketing teams.   Detailing initiatives to SBC audiences, Optimove CEO Pini Yakuel underlines the importance of betting operators building-up their real-time capacities, as marketing leadership can no longer think statically on customer engagement, facing …

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Winning Post: Is South Africa set to become racing’s next dodo?

Back from its summer break, industry strategic consultancy Regulus Partners addresses the immediate challenges currently facing the racing industry in South Africa, which from the outset appears to be following a similar pattern to racing in the UK, France, US and (to an extent) New Zealand. South Africa’s Flamingo Park racecourse, known to South African and International bettors alike for …

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