Features

Alexey Khobot, Fonbet: The importance of live streaming for Russia’s betting market

Khobot

By European standards, the Russia betting industry is just reaching adolescence. Yet for the market’s biggest operators such as Fonbet, whose Russian revenues reached RUB19b (+£200m) in 2019, technology has moved on at speed over the last 10 years. One such example of this technology change is the integration of live sports streams – one of the most frequently mentioned …

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George Fotopoulos, Vermantia: Decoding the customer engagement enigma

Vermantia

Vermantia COO George Fotopoulos writes for SBC News about rising to customer expectations in the modern betting landscape. A few days back, I came across an interesting article in a quite famous economic magazine about customer experience (CX) and its importance in today’s business world for every industry.  The topic is not new since there has been a fuss around …

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Fast Track’s Dan Morrison: Why now is the time to digitalise player engagement

Dan Morrison reflects on his journey from a bootstrapped entrepreneur to his new role as the Commercial Director of Fast Track, looking at the evolution of player engagement strategies and how a digitalised, customer-centric approach benefits the entire iGaming industry. A unified player engagement strategy: more problems than solutions? The evolution of the internet is perhaps the single most important …

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Winning Post: Lords pull their weight on UK gambling

Regulus Partners reviews a further week of political manoeuvres, as the upper echelons of British society weigh in on the future governance and oversight of UK gambling… ______________ UK: Regulation – Mo money, mo problems (by The Notorious PSG) The row over who should administer industry contributions for gambling harm research, prevention and treatment services is arguably the most unnecessary …

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FONBET’s Alexey Khobot: Using bots to formulate odds in 2020

In 1995, Alexey Khobot designed his first software for FONBET, which included the use of bots to assist in oddsmaking. The operator looks at why this artificial intelligence has been key, but points out that the human touch still remains king. The most important part of the bookmaking process is the formulation of odds. It’s no secret that bookmakers rely …

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Si14Bet: P2P betting is a driving force for the future

As operators slowly return to normality with live sporting events beginning to resume and global regulations gradually relaxing, the betting landscape has shifted dramatically with new avenues, such as esports, booming whilst other markets have faced an up-hill battle.  With new horizons starting to open, there is also the opportunity for firms to branch out and create a new platform …

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Christopher Metcalf, Leon House: Social barriers must be broken on gambling treatment

The treatment of problem gambling requires a programme which has been tailored to each individual, explained Christopher Metcalf, co-founder of Anonymind and Leon House. Opened in June 2019, Manchester-based Leon House Health & Wellbeing is a 23-bed purpose-built facility, focused on the treatment of problematic gamblers which prides itself on taking a different approach to more traditional treatment centres. Metcalf …

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David Pope: HooYu – Betting needs to stay alert on temporary KYC actions

The four months of global lockdown has seen several regulators place temporary player restrictions across licensed gambling marketplaces.    Facing further regulatory scrutiny, David Pope Marketing Director of digital customer identification solutions provider HooYu tells SBC that betting would be foolish to think of new KYC demands as pandemic stopgap measures.  _____________________ SBC: Hi David, great to catch-up. Are you …

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Winning Post: Prohibitionists, government u-turns and parliamentary tittle-tattle

Regulus Partners kicks off the week by reviewing the much anticipated GRH APPG report released last week, and Parliament’s continued tittle-tattle on reviewing the rules related to online and TV advertising, as debate on UK gambling heats up this summer.   _________________ UK: politics – with liberals like these… who needs prohibitionists? It is a cliché of the age that expressions …

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FavBet’s Alex Hleb deal: “When contract is just a piece of paper”

FavBet

Oleg Smityuk from FavBet reflects on his experience of building beneficial partnerships with brand ambassadors, citing Champions League winner Alex Hleb as a case study for the Belarus market. More than a year ago now, I joined FavBet in a Head of International Markets role. I have since executed one of the top priorities for the company, which was relaunching …

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