Features

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Yiannis Stathis, SG Digital: The costly pursuit of one-to-one relationships

OpenMarket

SG Digital’s Yiannis Stathis believes that OpenMarket can spell an end to the complex working environment for sports betting operators and suppliers, adding that both sides are losing too much time – and “leaving too much money on the table” – by trying to manage one-to-one relationships. Stathis was delivering a presentation at the SBC Summit Barcelona – Digital, where …

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SBC Summit Barcelona – Digital: Winning with Free-to-Play

SportCaller

Fresh from his #SBCSummitBarcelona presentation, SportCaller MD Cillian Barry (pictured) unpacked the progressive rise of free-to-play (FTP) as a global force and a vertical in its own right. In our lifetimes, no chapter change has been as stark as when COVID-19 flipped the script, sending shockwaves and plot twists throughout every industry imaginable. Of course, the gambling sector was no …

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SBC Summit Barcelona – Digital: A new reality for omnichannel

omnichannel

In principle, the challenges for delivering an effective omnichannel strategy remain the same across all gambling territories, but in some cases regulations dictate that this is now more about recreating the same user experience than it is syncing up distribution channels. That was one of the main takeaways from the ‘Creating an omnichannel experience’ panel, sponsored by Italy-based B2B service …

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Joe Lee: Data is king when it comes to launching new markets

The use of features such as ‘request a bet’ can be key in ensuring that operators meet the growing demands of personalised markets explained Joe Lee, Head of GB&I – Sportsbook Trading at Paddy Power.   Lee was speaking on the Creativity in market making panel at the SBC Summit Barcelona – Digital, sponsored by Sporting Solutions, where he was joined …

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Barcelona Summit: Betting in the midst of changing technology and social cycles

A captivating discussion on the generational change that sports betting is currently witnessing opened the SBC Summit Barcelona – Digital conference agenda. Two executives locked in the eye of the storm are Jason Robins, CEO of DraftKings, and Sportradar founder Carsten Koerl, who were both on hand to debate 2020’s sweeping reform of betting’s global landscape and standard operating norms.   …

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David Clifton, Licensing Expert: Gambling advertising moves to its next chapter

Not that long ago, gambling advertising was far from the highly controversial subject it has become in more recent times. Re-reading findings from 2014 research into “public perceptions of gambling advertising in the UK”, commissioned by the Advertising Standards Authority, makes me realise just how much both public sentiment and the regulatory mood have changed since then. Six years ago, …

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Xtremepush: Building betting engagement for the new football season

The focus for operators in the European market should be on reactivation and retention, explained Victor Sevciuc, Head of Sales for Sports Betting and Gaming at Xtremepush, as he discussed the global betting landscape for operators looking to finish 2020 on a high. Ahead of the upcoming SBC Summit Barcelona – Digital, where Xtremepush will be exhibiting, we spoke with …

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Inside Edge: England’s revenge bid and Ronaldo goes for 100

Cristiano Ronaldo (POR), JUN 9, 2019 - Football / Soccer : UEFA Nations League final match between Portugal 1-0 Netherlands at the Estadio do Dragao in Porto, Portugal. (Photo by Mutsu Kawamori/AFLO)

Over the next few months, Form Labs – a division of Bettorlogic – will be looking at the best of the weekend’s sporting activity. This time, we go from Cristiano Ronaldo and his bid to join the international 100-club, to England’s revenge mission in Reykjavík and Serena Williams’ latest attempt at matching Margaret Court’s 24-time Grand Slam record in New …

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A helping hand(over): BMIT Technologies virtual agent finds customer service balance

customer service

Finding the right balance between live and automated support for customer service is an ongoing debate in the iGaming industry. While the process of ‘deflecting’ (to technology) for simple case resolution is now well established, the introduction of artificial intelligence (AI) brought new challenges as well as creating opportunities. For example, finding that line where the issue at hand becomes …

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George Fotopoulos, Vermantia: Streaming’s shift from commodity to necessity

streaming

Advancements to technology in recent years mean that the low latency streaming of live events is now both achievable and cost effective even for betting operators with a huge network of retail shops.  And this is why Vermantia reacted quickly to build out its streaming service, focused on both online and offline delivery, but crucially tailored to the needs of …

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