Area for features content

SBC to turn Barcelona into the centre of the international betting and gaming industry

SBC has announced the details of its biggest ever conference and exhibition, SBC Summit Barcelona 2022. The event with the unrivalled speaker line-up, scheduled for 20-22 September at Fira de Barcelona Montjuïc, will turn the venue into the centre of the international betting and gaming industry for the week, gathering leading industry experts and decision-makers from around the world. In …

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Danish igaming market report: A European leader

Since 2012, Denmark has consistently established itself as a leader in European iGaming which is not unexpected, given that Scandinavia has a high adoption rate of technology. Based on official data from the Danish Gambling Authority (Spillemyndigheden), this report from Delasport provides an in-depth look at the market, including the exponential growth of online channels, player demographics, interests, and goals. …

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A World Cup with adjusted goalposts – BOSE examines Qatar 2022 marketing

The FIFA World Cup is one of the biggest events in the sporting calendar and subsequently for bookmakers, but this year’s tournament comes with some unique challenges.  Discussing the turbulent marketing conditions ahead of the winter World Cup this November/December, the ‘Making noise ahead of Qatar – driving cooperation between product and marketing’ panel identified potential hurdles but also keys …

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BOSE: New German regulator can fix GlüNeuRStv limitations

German market stakeholders remain positive that inbound regulator ‘Glücksspielbehörde’ (GGL) will be able to settle the glaring obstructions of the online gambling marketplace formed under the Fourth Interstate Treaty on Gambling (GlüNeuRStv) regime. Reflecting on Q1 trading updates by PLC operators that had lumped Germany alongside the Netherlands as ‘problem child’ jurisdictions – Mathias Dahms, President of Deutscher Sportwettenverband (DSWV) …

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BOSE: ESG can be financially beneficial if ‘handled right’

Environmental, Social and Governance (ESG) policies are treated with scepticism by some, but companies may be underestimating the profitable potential of adopting such measures.  According to the speakers on the ‘Up and down the risk curve – is how we value sports betting changing?’ panel at the Betting on Sports Europe (BOSE) event, consumers are placing increasing value of ESG …

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Synergy: making our mark in the sports betting industry

The people are really what makes a company successful and when it comes to customer service, a high level of engagement and in-depth knowledge of sports and betting can really help gambling operators engage and retain their customers. That’s according to Paul Swainson (pictured, right), Group Corporate Director of Durban-based contact centre Synergy. With more than 10 years of experience …

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Andreas Koeberl, BetGames: Re-inventing live entertainment for the UK player

Andreas Koeberl, BetGames, at Betting on Sports Europe

After unveiling the company’s latest generation of products during a special presentation at this week’s Betting on Sports Europe conference in London, BetGames’ CEO Andreas Koeberl told SBC News about the new offerings and why the UK market is such a big part of his plans for the second half of 2022.  SBC: With BetGames rumoured to have big plans …

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BOSE SBC Leaders: Examining the game changers and revenue drivers

Europe’s betting industry has seen major innovations driving revenue over the past two decades, but in recent years the key changes are taking place in back offices. This was the view of the SBC Leaders panel at Betting on Sports Europe (BOSE). Kicking off the three-day event, a diverse group of industry experts discussed past, current and future trends in …

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