As the world emerges from the pandemic, SUZOHAPP aims to enhance the in-person sports betting experience for punters who have become accustomed to gambling via their mobile devices. Speaking to SBC, Todd Sims – Vice President Sales Gaming & Amusement, Americas at SUZOHAPP – explains how the hardware provider is using learnings from the European market to fulfil its US …
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Setting up an online casino business can be extremely complicated, however Slotegrator is helping its clients to enter new and regulated markets through its business advisory services, explained sales lead Ayvar Gabidullin. iGaming is a global industry, and there are plenty of markets to set up shop – with the number of regulated markets growing rapidly. At Slotegrator, we are …
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Esports is the next generation of audience engagement and entertainment modelling according to Richard Kidd, Head of Sales at Bayes Esports, as he explained why the industry must be prepared to embrace new opportunities. Speaking to SBC News, Kidd walked us through his background in digital marketing and advertising technology, noting that his experiences from outside of the esports industry …
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Having entered the Latin American market seven years ago, Clever Advertising has identified numerous areas for growth. But according to Marcos Oliveira, Chief Commercial Officer, there is “still work to be done and areas to be explored” across the region. Ahead of this week’s SBC Summit Latinoamérica, Oliveira explains how Clever Advertising navigates the differences between Latin American and European …
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With the rise of mobile gambling, live streaming and in-play betting are anticipated to remain a major trend in 2022, according to representatives from BetInvest. Offering bettors the chance to wager on events as they unfold certainly drives engagement with sports fans. Players are no longer restricted to wagering on a game before it begins since the deadline for placing …
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Having reviewed the monthly revenue stats of US wagering’s current ‘big-3’ states New Jersey, Pennsylvania and Michigan. Regulus Partners warns that bonus-inflated metrics are not an effective measure to gauge the total addressable market (TAM) of a disrupted US gambling marketplace… September marks a seasonal return of US sports as well as a Northern hemisphere seasonal uplift in igaming activity. …
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2020 was a tipping point for the fast-betting and commercial sports performance in the absence of a regular sports schedule due to the Covid-19 pandemic. Despite seeing strong rates of growth throughout the pandemic, fast betting within the esports sector has continued to grow throughout 2021 as highlighted by Gal Ehrlich, CEO of BETER. Giving a presentation at the recent …
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Martin Lycka, Entain’s SVP for American Regulatory Affairs and Responsible Gambling, is set to be part of the high-level speaker line-up for this month’s SBC Summit Latinoamérica conference and trade show in Miami. Ahead of the event, he talked to SBC Noticias about Entain’s operations in Latin America and the importance to international operators of local partnerships when entering newly-regulated …
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All eyes have been on the Netherlands since it opened its doors to online gambling at the start of this month, and for Joris Dekkers (pictured below) – Managing Director of Better Collective Netherlands – the Dutch market presents a “great opportunity” for growth. As part of this month’s Better Collective Spotlight, the “highly digitalised” nature of the Dutch market …
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Personalising the player experience can help boost player loyalty and longevity, writes Delasport CEO Oren Cohen Shwartz, who explains why iGaming could learn a few lessons from companies such as Netflix when it comes to offering “a more contextual and relevant catalogue”. iGaming as a form of eCommerce is still falling behind other eCommerce companies like Amazon, Booking, Netflix, and …
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