Features

The start of the 2020s has seen a range of new challenges emerge for the gambling industry, as questions are raised over responsible betting and regulators across Europe overhaul frameworks governing the sector. This was the main topic of discussion of the opening panel of the Leadership track at this week’s Betting on Sports Europe (BOSE) event – the Sportradar-sponsored …

When the coronavirus pandemic hit, esports was one of the only verticals which was able to continue “as normal”. But as restrictions are starting to lift, and we edge closer to a new year, Ashley Washington (pictured below) – Senior Product Owner at Bayes Esports – asks whether 2022 is going to be a big year for esports betting. The COVID-19 …

Social media marketing can be used as a universal tool for scaling advertising, marketing and communicating with new audiences – but are companies utilising this marketing strategy to its full potential? Fonbet believes that by using social media, brands can effectively set the tone of voice and build an online image. But in order to do this, betting operators must …

A number of in depth conversations are due to take place on the Marketing & Affiliation track at the Betting on Sports Europe conference and exhibition next week, with a wide range of experienced industry leaders set to take the stage. The track is just one of six on the packed agenda due to take place at the Stamford Bridge …

A plethora of betting industry leaders and representatives are due to appear at next week’s Betting on Sports Europe conference and exhibition on the Future of Sports Betting track. Taking place between 9-11 November at Chelsea FC’s Stamford Bridge stadium in London, the track will see a number of executives share their views and predictions on the future of Europe’s …

Dasha Kirilishina, Senior Sales Manager of esports data and customised API provider PandaScore, warns betting incumbents of their immediate challenge in launching engaging esports offerings to revitalise their sportsbook portfolios for new a new generation of customers.  The iGaming industry is going through an exciting period of transition. As the world adjusts to a new digital landscape, our sector must …