Personalising the player experience can help boost player loyalty and longevity, writes Delasport CEO Oren Cohen Shwartz, who explains why iGaming could learn a few lessons from companies such as Netflix when it comes to offering “a more contextual and relevant catalogue”. iGaming as a form of eCommerce is still falling behind other eCommerce companies like Amazon, Booking, Netflix, and …
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The Esports Hub, developed by Pinnacle Solution, will enable operators to engage with esports fans on a new level by creating a standalone esports betting destination. Designed as an extension of Pinnacle Solution’s existing esports trading product, the Esports Hub encapsulates the company’s market-leading esports content in one place – something Pinnacle CEO Paris Smith hopes will promote esports betting …
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A key objective for any betting operator when entering a new regional market is to raise brand awareness and promote its business, which can see sports sponsorship deals play a key role – and the CIS region is no exception to this. Discussing the topic at the SBC Summit CIS event, a group of industry experts engaged each other on …
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Historically, it was innovative for casinos to have a digital transformation strategy; in today’s world it’s crucial for survival, writes Ashley-Christian Hardy – Director of Product & Design at Gaming Innovation Group (GiG). Not to get into a history lesson, but the online gaming industry has been going through digital transformation for a while. Ever since the first online casino …
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A make-or-break end of year beckons for Ukraine’s nascent gambling sector, as the definitive tax framework and technical amendments of the Gambling Law are scrutinised by the Verkhovna Rada. Though sanctioned last August, the Rada’s failure to settle on the Gambling Law’s tax, licensing and technical arrangements has frustrated domestic incumbents, whilst leaving international operators in limbo with regards to …
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With the online gambling industry continuing to grow rapidly, Paul Dent – Gambling Therapy Manager at Gordon Moody Association (GMA) – asks who should be responsible for safer gambling measures? Recent conferences have brought together regulators, operators and organisations representing those harmed by gambling, to share views on industry safeguards, duty of care, customer controls and protections . This shows …
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Esports will continue to grow beyond COVID, writes Mark Balch, VP Esports Betting Services at Bayes Esports, however we must keep an eye out for danger lurking on the horizon. To kick off the article, we should more clearly define the broad term of esports now. For betting companies, there are basically two types of esports; hardcore video game competition …
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Last week the Information Commissioner’s Office (ICO) granted the Gambling Commission its phase-1 sandbox approval to proceed with its Single Customer View (SCV) project. Despite its GDPR greenlight, Regulus Partners outlines the foreseeable challenges the Commission will face in turning its headline project into reality. Meanwhile, in Manchester, Regulus observes another think-tank ‘echo chamber’ debate on gambling’s regulatory future take …
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Online betting and gaming made its debut in the Netherlands this week, following a lengthy legislative debate and regulatory development, and according to Peter-Paul de Goeij, Managing Director of the Netherlands Online Gambling Association (NOGA), operators must understand the ‘crucial’ role of advertising when making their entry. Speaking to SBC’s Global Relationship Director, Kelly Kehn, on the latest episode of …
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Alpha Affiliates is scaling up on a rapid level having passed the 1 million active players mark last year. The company, launched in 2012, continues to expand its presence in the affiliate market, now collaborating with 10,000+ partners all over the world. We spoke to COO Visan Khaniev about all things affiliate marketing, including expansion plans, the tightening of regulations, …
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