News that five of the UK’s top operators had committed to a ten-fold increase in voluntary levy to GambleAware made big news in July, but a major deal for horse racing announced the following week – involving four of the same five – passed with considerably less fanfare. Tom Byrne, Operations Manager at HBLB, tells us more. The horseracing sector …
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Alessandro Fried, BtoBet: Fighting back against the franchise
BtoBet CEO Alessandro Fried believes that operators risk becoming merely a franchise of their platform provider if they take an off-the-shelf product with a prescribed user experience. Fried said that it does not make sense from a business point of view for an operator to opt to deliver the exact same user interface (UI) and user experience (UX) to many …
Read More »Tony Joeglal, Euro Payment Group: Local customisation key as new ways to play emerge
Tony Joeglal, VP Sales and Marketing at Euro Payment Group (EPG), tells us that an operator needs to offer local payment solutions to build the best relationships with its players, why providing services to former anti-gambling countries should be treated as an opportunity, and how – regardless of any country specific regulations – online gamblers expect to enjoy a quick …
Read More »Dinos Stranomitis, Altenar: Setting the standards for sports betting in Colombia
Dinos Stranomitis, COO at Altenar, discusses the analysis behind creating the best sportsbook experience for Colombian players, why Coljuegos has adopted a clever approach to setting taxation and minimum RTP rates, and how maintaining the right working relationship with each and every one of its operators has helped his company to meet different regulatory challenges across the globe. SBC: Colombia …
Read More »Better Collective Spotlight: Turning US-Bookies.com into the ultimate resource for US sports bettors
Michael Hageman, US Content Manager at Better Collective, and Victor Klein, one of the firm’s SEO Leads, combine to outline key information about one of Better Collective’s flagship US assets, including how it is ready to ‘scale out’ as more states offer online sports betting and why applying ‘dynamic CTA’s’ is the next step. SBC: Can you start by giving …
Read More »Jaime Debono: iGaming Academy – Testing times as industry faces its deep learning curve
In 2019, regulatory penalties and warnings have underlined the industry’s need to enhance staff training and talent development. Nevertheless, does betting leadership understand the complexities of developing effective teaching modules for staff tackling a broader remit of enforced demands. SBC speaks to Jaime Debono, Managing Director of iGaming Academy on nurturing and enhancing the industry’s learning capacity… A dynamic that …
Read More »Darko Gacov, Singular: Using technological innovation to secure market advantage
Operators are continuing to find new ways to both keep up with and adapt to a rapidly changing technology landscape, explained Darko Gacov, Founding Partner at Singular Group. But one of the main challenges for suppliers at the minute is developing encaptivating features which give them the edge over others. SBC: In recent years there has been a big focus placed upon …
Read More »Trustly’s Nicholas Tucker: Fast payments, fast answers and fast Pay N Play pick up
Fresh from completing a research study into ‘The Power of Fast Payments’ that yielded such an eye-catching set of takeaways for the industry, we went back to Trustly to delve deeper into the data that really matters for gambling operators. We’ve taken an educated guess that those interested in fast payments may also be here looking for fast answers. So, …
Read More »Bojan Sovilj: Why CloudWalker is not just a ‘Big Data’ company
CloudWalker is a data science specialist with 15 years of experience in scaling analytics systems for the gambling industry. However, CEO Bojan Sovilj is keen to distance itself from the ‘Big Data’ tag, focusing instead on its work across all aspects of data technologies, many of which you can see for yourself at next week’s Betting on Sports conference. SBC: …
Read More »Pini Yakuel: Optimove – Betting Industry’s altered marketing agenda requires a real-time rethink
Expanding its ‘Marketing Hub’ provisions, Optimove a leading supplier of customer retention and campaign optimisation tools for mass-market enterprises, announced a raft of real-time functions customised for betting marketing teams. Detailing initiatives to SBC audiences, Optimove CEO Pini Yakuel underlines the importance of betting operators building-up their real-time capacities, as marketing leadership can no longer think statically on customer engagement, facing …
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