Interviews

VSoftCo has been in the news recently after agreeing a multi-year deal to integrate its branded football game VStriker and a branded variant of Spot The Ball on Leander Games. To mark the start of a busy summer for the virtual sports specialist, we caught up with the company’s sales director Simon Westbury to discuss motion capture filming at Bramall …

Seeking to boost its brand coverage and profile within the saturated UK betting market, European sports betting operator Betsafe has bet on boxing to gain its visibility and exposure. SBC speaks to Chris Watson Betsafe Brand Manager for the UK & Ireland, on the impact and engagement of boxing, and why the sport may offer the best marketing value for …

An SBC exclusive interview, Ebbe Groes CEO of industry platform and software provider EveryMatrix speaks on his firm recent strategic investment, combined with a new board of governance. Following the firm’s most successful year in business, Groes the leader of EveryMatrix since 2008 details his firm’s future ambitions and product strategy, stating that he aims to take EveryMatrix to the ‘Next Level’… …

With the Grand National behind us, and the Champions League final fast approaching, we wanted to know how bookmakers keep up with demand. To find out, we sat down with the experts at Erlang Solutions – CEO Stuart Whitfield and Francesco Cesarini, Founder and Technical Director. ____________________________________ SBC: bet365 are widely respected as the leader in online betting – what …

Just a few weeks ago, Betcart marked its Betting on Football debut by appearing on the ‘New brands in football betting’ panel at Stamford Bridge. We caught up with the company’s head of marketing and affiliates Natalie Berenato to find out more about Betcart’s #bofcon2017 conference experience. SBC: First of all, can you name a few highlights from your Betting …

In June of last year, Mr Green launched its Kambi-powered sportsbook product in time for UEFA Euro 2016. Less than a year on, we caught up with the company’s CEO Jesper Kärrbrink, a speaker at the recent Betting on Football conference, to discuss operational challenges of the launch, balancing the revenue potential of the sportsbook with increased associated costs, and a newly …

Just two weeks after sponsoring Betting on Football 2017 at Stamford Bridge, SBC caught up with Secure Trading Senior Account Manager Ronan Smith to discuss the evolution of mobile payments, the role of crypto-currencies and the impact of payment processing on customer acquisition. SBC: What’s next in the mobile payment space? RS: For Secure Trading, it’s obvious that mobile devices are …

Professor Alessandro del Ninno, an advocate at Italian law firm Tonucci & Partners, will be presenting an update on the incoming rules over data protection that operators have to be mindful of at next week’s Betting on Football Conference. SBC caught up with him ahead of the show to discuss why it is so important. SBC: The EU General Data …

Matt Wilson Co-Founder & Chief Executive of Ball Street a specialist in sports social media engagement and content creation details to SBC the disruptive and often misunderstood nature of Fan Media. Focusing on viewer engagement and participation, Wilson has grown Ball Street’s network to be a leading social media vertical for sports. Wilson details to betting industry stakeholders the power …

In December 2016, professional in-house and third party tipping resource Betting Gods extended its reach in Europe with a successful move into the Maltese sports betting market. We caught up with Darren Moore, Founder and Director of Betting Gods, to discuss the advantages of operating from a Malta office, the reasons behind the company’s recent growth and preparation for their …