Interviews

The ability to create an attractive gambling market is key to achieving good channeling rates in Austria, according to the Secretary General of the Austrian Association for Betting and Gambling (OVWG), Raffaela Zillner.  Speaking at this year’s Betting on Sports conference in London, Zillner addressed some of the steps that the Austrian gambling market needs to take in order to establish …

Trustly is celebrating a huge company milestone after Pay N Play, the company’s innovative player registration and verification product, reached 100 live gaming brands. Introduced in 2015, Pay N Play allows customers to register and get verified to start playing on a gaming site simply by making a deposit. The KYC data for the customer is collected by Trustly during …

Industry software provider BetConstruct has addressed one of the biggest challenges for a sportsbook – accepting “unlimited” bets without risk – through the development of its BetCloud solution. Based on a “principle of synergy” for BetConstruct’s growing stable of operators, BetCloud is part of a global network in which each of these operators can share risks with each other. We …

Promoting a sportsbook via Google is an increasingly complex and competitive exercise, but the rewards for operators that get it right can be huge.  SBC caught up with Jack Rose, Head of Sports & Gaming at digital marketing agency Receptional, to talk keywords, smart bidding and video advertising. Speaking ahead of the SBC Award-nominated agency’s What’s New in Search Marketing …

Last month, sports betting data and trading specialist Betgenius launched its first-ever streaming service designed to help sportsbooks plug crucial gaps in their in-play betting schedules. The company’s Global Partnerships Director Matt Stephenson told SBC how Betgenius plans to offer its partners fresh and engaging content around the clock. _______________________ SBC: Hi Matt, thanks for this interview. Can you detail …