Paul Petrie is the co-founder and director of UK-based online bookmaker McBookie. A BetVictor white label, the firm specialises in Scottish betting markets – encompassing everything from novelty markets to Scottish junior football. We caught up with Paul to discuss the state of play for smaller British bookmakers, McBookie’s relationship with BetVictor and Scottish non-league sponsorship. ___________________________________ SBC: It’s no …
Read More »Interviews
Toby Oddy: Digital Fuel – Why GDPR will make marketing compliance count…
Entering 2018, industry full-service marketing agency Digital Fuel has launched a new marketing platform for the online gambling sector, developed to be compliant of forthcoming regulations set by the European Community’s ‘General Data Protection Regulation’ (GDPR). Toby Oddy Founder & CEO of Digital Fuel, details why he has placed data compliance at the forefront of his agency, and how GDPR …
Read More »Daniel Kustelski – Chalkline Sports: The full potential of the US market
With the growth of the US sports betting space becoming a more realistic possibility, operators are left questioning the best methods to fully unlock the potential of the US market. Speaking to SBC the Co-founder and CEO of Chalkline Sports, Daniel Kustelski analysed the US market and what is likely to be the most efficient approach for operators as they enter …
Read More »Roberto Carlos – planetwin365: Why Russia 2018 can be Brazil’s stage
When it comes to brand ambassadors, very few resonate with football bettors as much as planetwin365’s Roberto Carlos. The former World Cup winner and Real Madrid legend, strikes a chord with football fans who watched him use his venomous left foot to torment opposing players throughout his 11 year spell at the Santiago Bernabéu. The full back also enjoyed a …
Read More »John Pettit – PBS – Configuration on a minute-by-minute, terminal by terminal level
Playtech BGT Sports (PBS) was showcasing its latest product range at the recent ICE London exhibition. We dropped by the busy stand to speak to John Pettit, PBS Managing Director in UK, Ireland, Asia and Australia, about improvements made to the company’s SSBT offering, new displays for its ‘OTC’ coupons and further planned developments ahead of this summer’s World Cup. …
Read More »Mikel López de Torre: Jdigital – Spain’s Open Opportunity…
Having been promoted to President of Spanish online gambling trade body Jdigital this January, Mikel López de Torre seeks to develop a progressive, business first and socially responsible framework for Spain’s new and existing stakeholders. Leading Jdigital, López de Torre details Spain’s new upcoming licensing window, which will see new operators enter the market. However, López de Torre warns potential …
Read More »Peter Ivanov – UltraPlay – Betting patterns in esports
It’s important to remember when looking at esports as a whole that it’s just an umbrella term. Under the sports term there’s cricket, rugby, football and a plethora of other disciplines and each will have unique and independent betting markets. The same applies, too, for esports. Dota 2, Counter-Strike: Global Offensive and League of Legends are the three biggest titles …
Read More »Duncan Keene – ContentSquare – Big Bet… rethinking & re-evaluating user-experience
Entering 2018, next-generation digital insights platform ContentSquare has secured £30 million in series B funding. ContentSquare seeks to become the leading user insights technology for all businesses, developing profitable UX actions that increase engagement, reduce operational costs and maximise conversion rates. SBC speaks to UK Managing Director Duncan Keene, on ContentSquare’s platform dynamics and UX vision for the saturated gaming/betting …
Read More »Bodog – Expanding its global presence with unique sponsorships
International online gaming brand Bodog recently signed to be a master sponsor of the Copa do Brasil in a seven figure dollar deal. The competition is the most significant club competition in the region – similar to the FA Cup in the UK. Bodog already has a long history of major sponsorships in Europe with English Premier League clubs like …
Read More »Perform Group’s John Harlow: Reinventing the role of the second-screen for betting
Last week, John Harlow, SVP for Betting at Perform Group, revealed the slogan that explains why they’re seeing such interest in more detailed player data – ‘The game is the same, but the fan has changed’. Seven days on, we asked him to explain how much of this behaviour change is a derivative of fantasy sports, and tease some of …
Read More »