Interviews

Vahe Baloulian – BetConstruct – #Bofcon 2016

Award winning developer and betting industry supplier BetConstruct is a silver sponsor at this year’s Betting on Football Conference (#bofcon). Ahead of the event this week we spoke to CEO Vahe Baloulian about getting things right ahead of a major tournament such as Euro 2016 and retention strategies beyond, as well as the year ahead, how mergers are like marriages and …

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Matt Wilson – Ball Street – The Influence Channel

Consumer engagement with football content is changing, as more viewers interact and seek opinion via social media channels. This new consumer take-up has led to advertisers revaluing their brand propositions and output.  Ball Street Co-Founder Matt Wilson details to SBC readers the rise of ‘Influence’ based marketing and how new social dynamics are changing advertiser practices and values. _______________________ SBC: …

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Enetpulse thinking big with Euro 2016 microsites

 As firms gear up for this summer’s Euro 2016 tournament, Enetpulse has launched its new microsite solution specifically for the tournament. Business Development Manager Jesper Kamp explains the thinking behind it. What is appealing about a microsite for Euro 2016? What our clients will get is the holistic Euro 2016 experience for desktop and mobile users. The Enetpulse Euro 2016 …

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Thomas Igou – i-Gaming Forum – Spotlight on Nordic market diversity

The i-Gaming Forum today returns to Stockholm, as industry delegates gather to discuss the latest factors, trends and regulatory impacts effecting the lucrative Scandinavian online betting markets. SBC caught up with i-Gaming Forum Programme Director Thomas Igou to discuss this year’s conference and overall sector developments. Igou details how i-Gaming Forum aims to showcase the diversity of individual Nordic betting …

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Andy Scott – Digital Fuel Marketing – #Bofcon 2016

Andy Scott is a Senior Account Manager at Digital Fuel Marketing, one of the sponsors of this year’s Betting on Football Conference (#bofcon) at Stamford Bridge on April 21st.  The Digital Fuel squad has been selected from marketing teams at some of the leading sports betting and gaming operators around the globe. Digital Fuel works with clients at all stages …

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Carla Maree Vella – Optimizer Invest: Finding enterprise opportunity within sector consolidation

SBC begins the week by speaking to Carla Maree Vella, Chief Executive of Malta-based technology fund Optimizer Invest regarding new venture and enterprise opportunities within the igaming and betting sectors. Leading Optimizer Invest operations, a fund that has made numerous enterprise investments within the sector, Maree Vella details that even with tougher market conditions and further saturation, igaming and betting …

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Gordon MacSween – Captive Media – #Bofcon 2016

Captive Media is an award winning advertising platform founded in 2007.  It also claims the title of being the only one able to near guarantee the undivided attention of men for a minute during major sports events. This is due to their focus on interactive washroom based advertising.  The company has worked with a host of major brands including Guinness, …

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Charlie McCann – BetVictor – The greatest race in the world

The relationship between Horse Racing and Betting in 2016 continues to prove difficult. From protests over Racing’s ABP Scheme, to disputes over the current level of Levy being paid by the betting shops, build up for this Saturday’s Grand National has been somewhat subdued. However, the race is still hugely anticipated, especially now the 40 runners have been confirmed. Last year’s …

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Darius Eghdami – FansUnite – Transparency above all else

FansUnite is a sports prediction platform based out of Boulder, Colorado. Having relaunched earlier this year we spoke to company CEO Darius Eghdami about how important the users were in the reformation of the platform and in deciding which new features to bring in. Eghdami also discussed the importance of social integration, verification via Pinnacle Sports, esports markets and how transparency is at the …

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Nathan Rothschild – iSport Genius – #Bofcon 2016

Nathan Rothschild is a co-founder and partner at iSport Genius, a revolutionary sports data platform that provides sporting insights through highly innovative statistical analysis of data.  iSport Genius is a sponsor of this year’s Betting on Football Conference (#bofcon), taking place on April 21st at Chelsea’s Stamford Bridge. Nathan spoke to SBC about iSport’s initiatives for in-play, how 2016 will be a …

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