Interviews

EIG 2015 – Gareth Davis: William Hill – On Reputation

Amid changing and more challenging market conditions, the industry’s overall reputation and political agenda has become a prominent issue for all betting operators. SBC and EIG met with Gareth Davis William Hill Chairman to gain insight on how debate and government discussions are progressing for the industry as a whole. With 38 year executive career, Davis former CEO of Imperial …

Read More »

SpiffX Game Outlook: Premier League price volatility

Martin Fransson, founder of SpiffX, discusses price movements in odds and the unique opportunity that his exchange brings to the market to those who monitor those changes. How was SpiffX developed? The founders of Spiffx have extensive knowledge in automated odds trading and have noticed that the gaming industry lacked instruments for effective trading. That is how the idea to …

Read More »

Tom Mace – Sportradar – Football Integrity in Focus

Football integrity and the prevention of match fraud was a core topic at the 2015 Betting on Football Conference (#BOFCON) on 10 September. Team SBC spoke to Sportradar’s Director of Security Services Tom Mace, as the European football season gets fully underway, on how progress is developing in the fight to secure football’s integrity. Mace is responsible for leading the …

Read More »

Bernard Casey – My Club Betting – Adding a personal touch to betting

Bernard Casey is a gambling industry veteran who’s senior managerial at Sky Bet, Stan James and Ladbrokes amongst others. He’s now Chief Executive at My Club Betting, and SBC recently caught up with him to discuss the innovative approach they’re taking to personalising the betting market for customers, whilst lending a helping hand to sports clubs throughout the UK. _________________________ SBC: …

Read More »

Stefan Berak – Favourit – Tapping into betting’s social capital

Favourit is a bookmaker with a difference based in Australia. The operator aims to capitalise on the burgeoning social aspect being incorporated into traditional sports betting; indeed it calls itself a ‘social online sports betting site designed like a social network.’ Favourit adds an option to challenge others players, and you’ll also be ranked alongside other users via the BetIQ …

Read More »

Q Racing: The biggest challenge is keeping on top of changes

SBC caught up with Chris Johns, one half of Q Racing – a professional tipster service that operates off the www.bettinggods.com site, to find out what makes a tipster tick. SBC: How did you get into the tipping game? CJ: I have had an interest in horse racing most of my adult life and subscribed to and bought many, many …

Read More »

EIG 2015 – Fintan Costello; Revenue Engineers – Spotlight on Industry Innovation

SBC catches up with EIG Start-up Launchpad judge Fintan Costello to discuss the development and progress of industry innovation a key subject matter and debate at EIG Berlin (October 20-22). Former Head of eGaming at Google, Costello who has recently set-up igaming marketing acquisition and marketing technology firm Revenue Engineers. Costello tells EIG delegates and SBC readers that innovation should be at the forefront …

Read More »

Stephen Appleton – bet365 – Player Acquisition 2015

2015 has seen a higher emphasis on acquisition costs and player margin efficiencies.With these factors in mind, Team SBC caught up with Stephen Appleton bet365 Performance Marketing Manager to discuss how acquisition practices are changing in the face of new marketing challenges and industry conditions. Part of one of the most effective igaming and sports betting acquisition teams, Stephen Appleton …

Read More »

Tobias Fagerlund – Spiffx – Building a Knowledge First Betting Platform

Five months after its float on the Nordic NASDAQ, Team SBC catches up Spiffx CEO Tobias Fagerlund as the ambitious  risk/arbitrage betting platform looks for European expansion and to bring new trading mechanisms to the sports betting market. Fagerlund details to SBC readers, how Spiffx’s unique platform has been developed for the professional market, as the company seeks to become a …

Read More »

BOF Insight:- Peter Bertilsson – Metric Gaming – Football Betting & Innovation

SBC begins the week by speaking to Metric Gaming CEO Peter Bertilsson on the innovation of football betting markets. A year after its full launch, Metric Gaming has looked to boost in-play betting engagements by offering ‘Super Live’ markets for partner operators. Peter Bertilsson: An advocate for industry innovation, Bertilsson has held numerous executive and governance roles at leading gambling …

Read More »