Interviews

Anthony Werkman – Betway – Fnatical about esports

Betway is betting big on esports. As one of the foremost promoters of esports amongst the UK’s major bookmakers, it recently sponsored a Betway Fight Night between Team Fnatic and Team Astralis. We spoke to Director of Marketing and Operations at Betway Anthony Werkman about this, how its carving out a reputation in esports communities and the particular need for a separate …

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Stephen Harris – bettingexpert: Cheltenham Festival

Cheltenham offer

We’re into the month of March, and the Cheltenham Festival is nearly upon us. So it was only right that we caught up with the resident horse racing guru at bettingexpert, Stephen Harris. We asked him how he feels about Cheltenham, how easy (or difficult) it is to pick a race winner, and how confident he is feeling about his …

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Jake Smith & Cameron Robinson – RankR Esports – It’s all about the players

RankR is aiming to become the home of esports, where the community can meet to find an opponent for any game, join a team (or build and manage one) or find upcoming events and read news from the industry as a whole.  Whilst the past year has seen an increasing number of esports suppliers and operators, in varying capacities, the …

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Alessandro Fried – BtoBet – The Intelligence Factor

Having launched BtoBet’s ‘B Neuron- intelligent sports betting platform’ at ICE 2016, SBC caught up with CEO and Co-Founder Alessandro Fried, who details his company’s core aim of catering for modern digital consumers’ habits and trends.   An industry veteran Fried, tells SBC that betting development must learn engagement mechanisms and learnings from outside the industry as the majority of …

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Jessica Bridge – Ladbrokes – More than ribbons on a trophy

On Monday Ladbrokes announced a deal which gives them exclusive naming rights to two of the biggest events in Snooker next month. We caught up with PR Manager Jessica Bridge to discuss the deal and its importance to Ladbrokes as part of a growing portfolio of sporting sponsorships. SBC: Hi Jessica. Ladbrokes recently signed a deal with World Snooker to …

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Ed Martin – Sky Bet – Making the game better for Football League fans

Late last year, The Football League and its primary sponsor and partner Sky Bet agreed a new three year title sponsorship deal. Sky Bet has sponsored the League since 2013 and this latest deal will commence in August 2016, running until at least 2019. We caught up with Ed Martin, Head of Sponsorship for Sky Bet, to reflect on the …

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Tamir Berler – Commologic – Live the moment

Based in Tel Aviv, Commologic is an igaming supplier and start-up which has made a superb start to 2016 after agreeing a deal with Unibet to supply the operator with its BetUP second screen live betting product. BetUP is focussed on entertainment and fan engagement in that it allows customers to bet quickly and easily on any device on, mostly, …

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Shay Segev – GVC Holdings – The Multi-Channel Race

Having recently been appointed GVC Holdings’ Chief Operating Officer, Shay Segev will be in charge of integrating and driving strategy for the merged enterprise of GVC assets and bwin.party Entertainment, one of the  industry’s largest projects. A leading industry figurehead on multi-channel strategies and new device integration, Shay Segev spoke to  SBC at ICE 2016, shedding insight on betting operator and supplier ongoing focuses on …

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Bookies’ Corner: Finding value at the Oscars

Introducing the Bookies’ Corner at SBCNews, a new biweekly column wherein betting industry experts give their two cents on topical issues from the worlds of sport, entertainment and politics.  With the 88th Academy Awards fast approaching we spoke to Harry Lang, Marketing Director at Pinnacle Sports, Anthony Cousins Head of Sportsbook at Unibet and Betway’s Alan Alger to hear their thoughts …

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Peter Gough – Fenway Games – Simplicity of concept and design

The ‘Game to Watch’ competitions at ICE 2016 showcased the most innovative games recently developed and prepared for launch to the gaming market. SBC News were delighted to catch up with Peter Gough, after his company were crowned deserving winners of the established games category. Peter, who is the Founder of Fenway Games, reflected on a week of industry validation …

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