Interviews

Getting an outside opinion on a particular topic can deliver interesting insights as to how an idea can be approached. And according to Bayes Esports, a leading esports data and services provider, drawing on the expertise of lateral professionals from other industries has helped bring a fresh new skillset to a sector on an upwards trajectory. We spoke to Juana …

It is a disruptive time to join any company, particularly as CEO, but Andreas Koeberl (pictured above) is bullish about the future for BetGames.TV as he passes one month in the hot seat.   A former Playtech executive who most recently served as CEO of Trinity Bet Group, Koeberl spoke to SBC News about what’s stood out for him so far, …

Algosport CEO Leigh Herdman on providing a Betbuilder solution for EveryMatrix, including the main sports involved, adding FIFA to capitalise on the esports momentum in lockdown and the importance of integrating with the client’s bet placement infrastructure. SBC: Can you tell us how this deal came about? Why do you think Algosport was best placed to optimise the same game …

Around 60% of the weekly fantasy sports winners on Paytm First Games (PFG) hail from smaller towns rather than metro cities, revealed the company’s COO Sudhanshu Gupta. “That’s the power of skill-based gaming which truly democratises the game,” he said. “One need not be from an affluent background or have any sort of training to win the game.” These comments …

Altenar has moved into the regulated retail environment after striking a new sportsbook software deal for terminals hosted by Belgian operator Golden Palace.  SBC News spoke to Antonis Karakousis, Director of Account Management and Service Delivery at Altenar, for more on when the deal started and the difference in gaming habits between online and retail punters, as well as how …

In this month’s Better Collective Spotlight we had a chat with Edward Fowler (pictured), Marketing Technology Lead at Better Collective, to discuss the future of omnichannel marketing, and to gain a better understanding of how the company utilises it for US facing sports betting information site VegasInsider.com. SBC: Better Collective has developed massively in recent years. Can you give a …

Compliance, regulations and responsible gambling have been three areas which have become a key focus for the gambling industry in recent years, as companies look to ensure that they are deploying the most effective player protection measures.  SBC spoke with Andy Masters, the newly appointed Chief Operating Officer of Crucial Compliance, and Paul Foster, Managing Director, to discuss company expansions, …

SBC sat down with Triggy’s new CEO Martina Åkerlund and co-founder Björn Nilsson to discuss what the future holds for Åkerlund in her new role, as well as how her previous experience in the banking industry will influence her leadership especially when Triggy is expanding and entering the US market. SBC: Firstly, congratulations on the new role! Why did you …

Robert Andersson (pictured) is the CEO for Acroud, a leading company for iGaming lead generation. He spoke to SBC about how its poker heritage sets it apart from other affiliates, as well as putting more focus on sports betting, opportunities afoot in the US and how operators must move away from the ‘easy’ bonus led approach. SBC: Can you just …

As competition for players continues to grow, developing effective SEO and PPC strategies is becoming ever more important for sportsbooks and affiliates.  Marketing agency Blueclaw, which counts tier one operators and leading affiliates among its client base, will shed some light on how to approach the challenge of improving online visibility and player acquisition at next week’s Betting on Sports …