Interviews

Paul McNea – BETFUZE – Blending social intelligence with mobile sports betting

SBC catches up with BETFUZE C0-Founder and CEO Paul McNea, to gain more insight into how his new platform is leveraging mobile  and mass social data to create better engagement and value for the  sports betting customer Paul is a regular speaker and Sports and  betting events around Europe and is a member of a number of industry steering groups …

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James Henderson: ‘I’m a great believer in multichannel activity’

The William Hill website is hosting an interview with new CEO James Henderson. Here is a transcript of what he had to say. You’ve been introduced today as William Hill’s CEO designate. What are your thoughts about taking over the top job? I’m absolutely delighted to be able to take over the job at William Hill, especially in its 80th …

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Silvia Peneva – EIG Berlin 2014 – Dissecting the current & future impacts of gaming

The 13th EiG will take place at the Arena Berlin during the week commencing Monday October 20, 2014. This year’s conference will focus on current concerns within gambling/igaming and  incoming future factors that will impact the industry’s value chain. Ahead of future legislation/regulations entering the European igaming market, and with industry concerns regarding innovations and industry technology capabilities, EIG Berlin …

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SBC Match Fixing Report Part 3 – Chris Eaton On Protecting Football

In the final installment of SBC’s match fixing series, David Kelly caught up with former FIFA Head of Security, and current Director of Sport Integrity at the International Centre for Sport Security, Chris Eaton, to discuss how the gambling industry can protect football integrity through international cooperation with police and sports bodies. SBC:What is your opinion on revelations made in …

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Nicholas Goff – Gala Coral in-play for Brazil 2014

Team SBC’s Sam Cooke caught up with Nicholas Goff, Head of Football Trading at Gala Coral Group, to discuss their plans for the World Cup Brazil 2014, how they’ve approached it and what they are anticipating in terms of betting. Ahead of the forthcoming changes to gambling taxation for the United Kingdom Coral’s plans for the future were also discussed. …

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Jacek Wojdyla: helping FIFA spot suspicious matches

Jacek Wojdyla, Head of International Affairs at FIFA’s integrity subsidiary Early Warning System (EWS), explains how the organisation is approaching things during Brazil 2014. How will EWS be operating over the World Cup? How do you analyse a suspicious game? After the risk assessment pre-work, we will monitor the WC based on our 3-pillar strategy: 1. Technical monitoring of the …

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Andrew Sharland – Fresh 8 Gaming – bringing innovation to igaming content

Mobile content optimisation start-up Fresh 8 Gaming, a finalist at this year’s Betting on Football Awards, aims to improve player acquisition by using dynamic advertising widgets combined with data and geo-location mapping in order to serve the viewer better targeted messaging with regards to igaming and sports betting products. This week, Team SBC catches up with Andrew Sharland Managing Director …

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Pinnacle preparations for the World Cup

In an interview with bettingexpert’s Andrew Brocker, Phillip Hudson of Pinnacle Sports explains how the bookmaker is approaching the World Cup. World Cup betting is very different to a typical league or cup tournament. What are the key considerations in framing World Cup match odds? Qualification provides important data but doesn’t relate to the situational aspect unique to Brazil 2014, …

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Barry Martin – Bringing 666Bet to life

Team SBC caught up with Barry Martin, CEO of 666Bet.com, the former founder of London’s first ever live poker club – the Gutshot Poker Club, Barry Martin is not afraid of facing new challenges, fresh from launching 666bet’s  offer of 1966/1 on England winning the World Cup, Barry talks to SBC about his future hopes for the 666Bet brand and its operations. …

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Julia Logan – IrishWonder – Understanding SPAM

Spam and blackhat marketing tactics and strategies have garnered  a bad reputation, but where do they stand in today’s igaming marketing arc and why are these practices  misunderstood? Team SBC caught up with IrishWonder  and 90 Digital’s SEO and Marketing scientist Julia Logan to discuss black  marketing practices and their effects and impacts on igaming operators. Julia Logan a.k.a. IrishWonder …

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