Interviews

Rory Anderson: 12Bet happy to be in Hull

12Bet will be back on a Premier League team shirt this season after the Asian-facing bookmaker signed a deal to become Hull City’s new main sponsor. 12Bet CEO Rory Anderson explains how the deal came about and what value it gives to the firm in terms of international exposure.   SBC: First up – Why Hull City? Anderson: There were …

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Chris North GamCrowd – EIG Berlin Interview – Creating a Funding Full Cycle

The upcoming EIG Berlin Expo (21-23 October) will study present and future impacts on the gambling/igaming value chain. Team SBC and EIG caught up with GamCrowd CEO & Founder – Chris North, to discuss new venture financing in the gaming sector. Chris North details how knowledge driven crowd funding, can better help gaming ventures and new ideas come to fruition. …

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Ory Weihs XLMedia – SIGMA Interview – Public Gains

Ahead of the Summit of iGaming Malta (31 Oct – 1 Nov), Team SBC talks to XLMedia Founder and CEO Ory Weihs, to get the lowdown on XL Media’s successful IPO launch. Having founded XLMedia in 2008, Ory Weihs successfully negotiated an initial public on the London AIM in March 2014, making XLMedia the first specialist igaming marketing company to …

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32Red’s Ed Ware: making betting more interesting

On the back of 32Red‘s impressive six month results, announced earlier this week, SBC caight up with CEO Ed Ware to ask a few more questions about performance. Can you provide any colour on the performance of 32RedSport? What are your ambitions for this channel? It is very early days with the performance of 32Red Sport and I wouldn’t want …

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Rob Painter – SkyBet – On Sponsorship

With the English football season starting on the 9th of August, SBC caught up with SkyBet Marketing Director Rob Painter, to discuss football betting sponsorship. In June 2013 SkyBet became the title sponsors of the English Football league, a deal which has seen the SkyBet brand covered through multiple channels. Rob Painter has worked with some of the UK biggest brands as …

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Daniel Schwartzkopff – BetVIP.com – The Bitcoin Game

Exploring new products and business innovation within the sports betting industry, SBC interviews Daniel Schwartzkopff –  founder of BetVIP.com, which claims to be the sector’s first licensed Bitcoin-only sportsbook. The digital currency operator takes wagers and pays out winnings exclusively in Bitcoin, offering odds on thousands of pre-match and in-play markets. It holds a gaming license in Curacao and only accepts …

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Tom Galanis – GameOn – Customer Acquisition 2015

Team SBC catches up with igaming industry player acquisition and marketing veteran Tom Galanis, Director of igaming marketing specialists GameOn Marketing, to discuss future impacts and potential blocks with regards to igaming’s marketing value chain. Tom gives insight into how operators will be forced to rethink operations and marketing strategy as new regulations and constraints come into play. Tom Galanis …

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Swedish football the key for Europe’s top tipster

Swedish punter ‘Zami‘ has just won €10,000 and the title of bettingexpert Tipster of the Year after outperforming  more than 1,500 other tipsters who give their tips for free on bettingexpert.com. How does it feel to win the very first bettingexpert Tipster Of The Year award? It feels great to be the winner of the bettingexpert Tipster of the Year …

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Nicky Senyard – Income Access – Bringing Full Service for Access Digital Marketing

Having recently launched new specialist igaming marketing agency Access Digital Marketing, Team SBC caught up with Income Access CEO Nicky Senyard, to discuss new marketing values and practices entering the sector and upcoming plans for Income Access new agency. An igaming industry veteran, Nicky Senyard has consulted the biggest names in igaming with regards to player acquisition, marketing strategy and …

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Pinnacle Sports: Brazil bigger than Euros and South Africa combined

Phil Hudson, Acquisitions Manager at Pinnacle Sports, discusses his firm’s decision to open up the World Cup Final to $1million bets. Do you anticipate the World Cup Final to be your biggest ever betting market? Yes, we fully anticipated volume to exceed both Euro 2012 and World Cup in 2010 combined, with live and mobile components of that making significant …

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