Interviews

David McMorrow: The changing face of the betting shop

BettorRetail frontman David McMorrow, former marketing guru at William Hill and Ladbrokes, discusses with SBC’s David Kelly how loyalty cards and gaming machines have energised retailers, although difficulties remain. How has Odds On!-Ladbrokes’ loyalty reward programme, changed the retail betting industry? Odds On! was the first betting loyalty card on the high street and was launched back in 2008. While …

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BOF Interview: Bernard Marantelli talks betting innovations & starting up

Ahead of the upcoming Betting on Football Conference on May 8,  SBC caught up with session speaker Bernard Marantelli CEO and founder of Colossus Bets. Colossus Bets is a football pool betting operator offering guaranteed jackpot prizes and consolations for easy to play correct scores and correct outcome predictions. Bernard Marantelli set up Colossus Bets to bring lottery-sized prizes, with interactive fractional cash-in …

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Clive Hawkswood: Industry can’t do effective self-exclusion alone

SBC News caught up with Remote Gambling Association Chief Executive Clive Hawkswood to ask him a few questions about his organisation’s new ground-breaking agreement with GamCare and Gordon Moody Association for protecting vulnerable people using self-exclusion. SBC: What has been the biggest challenge in setting up a self-exclusion system for remote operators? Clive Hawkswood: For individual remote operators, self-exclusion works …

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Andy Harris: Keeping things simple for mobile

SBC caught up with Realistic Games Commercial Director Andy Harris to talk about how his firm approaches game development in a market where the platform changes frequently. SBC: How long does it take for you to develop a game – from concept to execution? AH: It really depends on the depth and complexity of the development. Generally speaking, from the …

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Professor Mark Griffiths – Helping customers set their limits

Professor Mark Griffiths of Nottingham Trent University is a Chartered Psychologist and Director of the International Gaming Research Unit. He was the expert adviser on the ABB’s new Code of Conduct which hopes to reduce the chance of people getting into problems while player betting shop gaming machines. SBC:  What do you think is the key measure that bookmakers have …

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SBC Interview – Chris North Talks GamCrowd iGaming Funding

SBC business correspondent Mark McGuinness caught up with businessman and industry entrepreneur Chris North to chat about his latest venture, GamCrowd which looks to disrupt the traditional way start-ups and existing companies seek funding and investment in the gambling sector. GamCrowd is a specialist igaming crowd funding platform, GamCrowd aims to bring better funding, industry knowledge,  to entrepreneurs and investors …

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SBC Interview Robbie Lyle ArsenalFan.TV – Youtube Star

Looking ahead to the upcoming Football World Cup in Brazil, team SBC interview’s ArsenalFan.TV’s, Director and Founder Robbie Lyle. Robbie sheds insight into why he set up  his popular Youtube channel and website – ArsenalFan.TV, and how his young business has gained popularity through using social media channels. Robbie is a Surveyor by profession with experience of working in the …

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ICE 2014 – A BET A Bridging the Gap

Reporting from the ICE 2014 conference floor, SBC catches up with A BET A Business Development Manager Jason Hardman to discuss A BET A’s mobile and SMS retail betting system. The newly  launched betting system, will allow betting shop customers to have easier access to all markets and staff to better monitor betting activities The A BET A system aims …

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Making Virtual progress in Italy

Vitaliano Casalone is the President of Inspired Italy, which has recently kicked into gear with the roll out of its virtual sports product in the country. SBC: How big is the Italian market potentially for virtual sports? Vitaliano Casalone: “Sports, sports betting, and football in particular, are a big part of Italian life. Since the change in Italian legislation, to …

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ICE 2014 Interview – Maxymiser’s Tim Axon on Real Time Player Identification

Ahead of ICE 2014 – SBC catches Tim Axon Principal Consultant igaming Maxymiser  to discuss player identification and key measurements for igaming operators. Tim Axon has 13+ years’ experience in the customer and ROI led marketing, he is passionate about helping brands build profitable relationships that last. Tim has worked as Principle Consultant for Gaming at Maxymiser since May 2012, …

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