The Brazil market has been the one to watch over the last few years. With a sports-centric population and an inherent love for football, it comes as no surprise to hear that Twain Sport has big plans in place to deliver its hybrid sports products to bettors across the country. Andreas Koeberl, CEO of BetGames, sat down with SBC to …
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‘Its an investment opportunity’ – Oddin.gg CEO Vlastimil Venclik on US esports prospects
The growth of esports as a betting vertical has clearly not gone unnoticed, but Oddin.gg CEO Vlastimil Venclik believes that the opportunities posed by the sector have not yet been fully grasped by some. Whilst attending the SBC Summit North America last month, Venclik sat down with SBC Media to discuss Oddin.gg’s business, particularly its esims, but also provide some …
Read More »Don’t go global, go local: McBookie waving the flag for ‘regional’ bookmaking
The term ‘UK market’ is bandied about a lot in business conversations. This can make it somewhat easy to forget that the country and its markets are spread across four nations – England, Wales, Northern Ireland, and last but by no means least, Scotland. For some businesses, taking a ‘regional’ approach has proven to be a huge success, as Paul …
Read More »Abios’ Peter Torsson: what it takes to build a same-game parlay in CS:GO
The end of Counter-Strike Global Offensive, one of the largest esports titles in betting, is near. In the summer of 2023, CS:GO will become Counter-Strike 2, altering several key game mechanics. Abios’ Engineering Manager Peter Torsson, who has extensive experience within the esports industry, aims to shed some light on what we might expect from CS2. He also covers the …
Read More »‘The softer side of gambling’ – Lebby Eyres on White Paper lottery judgements
At first glance, the proposals made in the Gambling Act review paid little attention to the lottery sector, focusing more heavily on betting and casinos. This is something which Lebby Eyres believes is due to the lottery space being ‘on the softer side of gambling’. Regardless, The Health Lottery CEO stressed that lotteries, like other betting and gaming stakeholders, must …
Read More »Liliana Almeida: Clever Advertising is ‘going for BOLD’ with content production
Content production is a fundamental part of any marketing strategy – for igaming operators, you need to have the right messaging to ensure that your audience is engaged with your products. This is where Clever Advertising comes in. With a stronghold in both Europe and Latin America, Clever Advertising has become synonymous with scaling igaming operators’ reach to new heights …
Read More »PA Betting Services: how to stand out in a competitive marketplace
Content marketing is fast becoming a vital component in the drive to make your brand stand out in the marketplace according to Richard Duncan, Head of Business Development and Strategic Partnerships, PA Betting Services. But crucially, there are some challenges to address if you want to strike the correct balance. SportsHandle has reported the cost of acquiring customers has been …
Read More »“UK betting needs a reputational correction” – William Woodhams’ White Paper reflections
UK betting stakeholders still stand at a regulatory crossroads following the Gambling White Paper, with more DCMS consultations due to take place. But can the industry still guide itself on the right path? In this second part of SBC’s discussion with William Woodhams on the White Paper’s recommendations, the Fitzdares CEO shared his views on why the industry needs to …
Read More »Mykola Mashkovskyi: KYCAID is leading the RegTech revolution
In an industry where regulations are changing constantly, it’s incredibly important that betting and gaming companies remain ahead of the game when it comes to compliance. This is where KYCAID comes in. After partnering with JKR Investment Group back in February, KYCAID is making significant headway in its plans to lead the RegTech revolution with new identity verification technologies. Mykola …
Read More »GiG: helping operators access regulated markets smoothly and efficiently
Gaming Innovation Group (GIG) is widely acknowledged as an industry leader in advancing operators into regulated markets via its ground-breaking platform. Director of Sales & Business Development Martin Collins, and Technical Compliance Business Director Daniel Files, explain all to SBC News. GiG has earned a robust reputation as something of a specialist in helping operators access regulated markets quickly and …
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