Interviews

At The Races – Innovative ways of utilising data in racing

acceptphoto / 123RF Stock Photo

As the consumption of sports betting in the UK continues to develop, racing has retained its status as a stalwart amongst the nation’s most cherished betting events. Nonetheless, in 2018 the importance of the continued evolution of racing can’t be understated, SBC spoke to the Commercial Manager at broadcaster At The Races, Joe Andrews about why the future remains positive for racing …

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Jesper Søgaard – Better Collective – The changing landscape for affiliates

With the working climate constantly changing, Jesper Søgaard, Founder and CEO of Better Collective, spoke to SBC about how affiliates can ensure stability for the forthcoming future, as well as how things have changed over recent years. After being crowned as the affiliate of the year at the SBC Awards 2017, the Better Collective CEO stated the group “are really grateful …

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Evgeniy Kiriushin – 1xBet – Taking to the World Cup battle in 52 languages

CEO panel - Copyright: donfiore / 123RF Stock Photo

Established in 2007, 1xBet is a fast-growing company in the sports betting space, with a platform focused on providing the maximum number of events and the highest level of localisation. We caught up with the company’s Head of Business Development Evgeniy Kiriushin to discuss lessons learned in 2017, utilising sponsorship and social media opportunities in 2018, and getting ready for …

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OPTIMA – The continued growth of the serverless solution

OPTIMA & BTC Partnership

Betting solutions provider OPTIMA concluded a successful 2017 by not only agreeing a deal to supply Betfred with its Multi-Channel Gaming Suite platform, but also by being crowned Standalone Platform Provider of the Year at the SBC Awards.    OPTIMA received the award, which its CEO Jacob Lopez described as “a great accomplishment” in the same month that it also reached a …

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Racing Post – Darren Mohan – Using customer interaction to constantly improve

Racing Post B2B has grown to become one of the world’s leading syndicated content providers, with an international customer portfolio spanning 25 different countries and multiple different languages. The business wing of the iconic British horse racing publisher has had a strong 2017 – topped off by winning Best Multi-Channel Supplier at the recent SBC Awards – and plans are …

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Pinnacle – Continuing to thrive as an eSports operator

Throughout 2017, the popularity of eSports as a betting product continued to increase to unprecedented levels, with operators now paying a greater level of focus to the eSports element of their sportsbooks. Benjamin Cronin, Content & Social Media Manager at Pinnacle spoke to SBC after an extremely successful 2017, that saw it continue its strong presence within the world of …

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Energy Partners’ Norbert Varga assesses his firm’s affiliate impact

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The affiliate space is becoming increasingly saturated, despite the microscope under which firms are finding themselves operating. Energy Partners are one such entity encompassing this space, thriving to the point that they were recently awarded Best Affiliate Partner Scheme at the SBC Awards 2017. Norbert Varga, Head of Affiliates at the firm, has been discussing the accolade, the current affiliate …

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Alessandro Fried – BtoBet – Purchasing power has shifted to the consumer

Fried - BtoBet

As the sports betting industry continues to go through a digital transformation, for BtoBet continual innovation was a huge factor in retaining its status as a standout platform provider in 2017. After receiving the SBC award for Rising Star in Sports Betting Innovation, BtoBet’s Chairman, Alessandro Fried described it as “an honour to close 2017, rich in achievements and awards”. …

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Joe Lovelace – Marathonbet – A marathon not a sprint

We caught up with Joe Lovelace, Head of PR at Marathonbet, after the firm were awarded with Marketing Campaign of the Year at the recent SBC Awards. Lovelace reflects on a vintage year for Marathonbet, and outlines the plans moving forward into 2018. SBC: Firstly, how happy were you to receive the award, and why do you believe Marathonbet was chosen over …

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Betradar: The increased desire for data and live streaming

For both esports suppliers and live streaming products, the landscape has dramatically evolved over the past year, therefore winning awards in both categories is a significant testament to the continually improving product of  Betradar. Detailing how it continues to develop and ensure that it stays ahead, Warren Murphy, MD Betting & Gaming spoke to SBC after Betradar received the SBC awards …

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