Interviews

Trustly – SBC Global Championship Headline Sponsor – Decreasing abandonment rates at the registration stage

Trustly

Trustly has hailed the opportunity provided by this week’s SBC Global Championship, which doubles up as a celebration of 10 years in business for the global payments provider. As the headline sponsor for tomorrow’s competition at Stamford Bridge (22 May), Trustly has also contributed nine players across two teams – ‘Trustly Avengers’ and ‘Vikings’. We spoke to Trustly Gaming Director …

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Jeevan Jeyaratnam – Abelson Info: Understanding the evolution of trading

For betting operators, the intricacies of trading will continue to provide a unique challenge as they look to utilise data and physical trading to provide the perfect pricing environment. Head of Compilation at Abelson Info, Jeevan Jeyaratnam detailed why physical traders still play a crucial role for betting operators, as well as analysing how Asian markets play a role in …

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Rob Ripley: Bringing the Twin buzz to life in Malta

Malta - Copyright: jirsak / 123RF Stock Photo

Rob Ripley is ready to bring “more and more amazing people” on board at Twin, after becoming the Malta-based casino’s new Talent Acquisition & HR Manager. We caught up with Ripley to find out what convinced him to make the move, how he will draw on previous experiences in his new role, what he sees as the biggest HR challenges …

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Ian Sims – Rightlander: Understanding affiliate compliance as a critical discipline…

In 2018, industry affiliate marketing programs are building up their compliance capabilities, as all-around sector advertising faces further scrutiny from regulators and wider stakeholders. SBC speaks to affiliate marketing veteran Ian Sims, the Founder and Managing Director of Rightlander compliance software. Sims details why data and tech-led dynamics are the best tools to bridge the affiliate-to-operator compliance divide.      __________________ …

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OPTIMA’s Javier Manceñido: Differentiation and flexibility to drive LatAm success

LatAm - Copyright: dikobrazik / 123RF Stock Photo

Companies looking to enter LatAm need to look well beyond the hype about size and potential. Successful penetration of this vibrant region will require patience, attention to detail and a tailored approach to doing business. Find out more from Javier Manceñido, Vice President of Sales at OPTIMA, including why LatAm represents such a challenge for its new market incumbents, and …

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Parimatch CEO Sergey Portnov: The “wild” decision to enter Tanzania

Tanzania - Copyright: lesniewski / 123RF Stock Photo

Speaking at this year’s Betting on Football conference, Parimatch CEO Sergey Portnov spoke about his company’s “wild” decision to move into the Tanzanian sports betting market. Just over a month on, Portnov gave SBC News readers some further insight into why he chose to enter a country that is not yet ready to fully embrace the phenomenon of online betting, why …

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Bookies Corner – Local Elections 2018 – Labour tipped to capitalise on Tory turbulence

Copyright: claudiodivizia / 123RF Stock Photo

It’s difficult to remember a time when political turmoil was so commonplace. Neither party is exactly blossoming in the opinion polls, but it’s Labour that will be feeling most confident heading into Thursday’s local council elections, with many analysts suggesting the Tory Party could suffer its worst ever result in London. SBC News caught up with three political betting experts to …

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Alexandru Teodorescu – Oddslife – Who will be this summer’s BetSurvivor?

Oddslife has rolled out BetSurvivor, a last man standing social betting game with a first release designed to find the sharpest predictor at this summer’s FIFA World Cup in Russia. We caught up with the tech company’s CPO Alexandru Teodorescu to learn more about the origins of the product, how it will be used to convert traffic, and how easy …

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Betting Gods: Creating a World Cup Paradise for tipsters and affiliates

Betting Gods provides a network for a host of sports betting tipsters, allowing punters to choose between a variety of both free and premium options when looking to get informed on the latest betting markets.  The upcoming World Cup will undoubtedly provide an unrivalled opportunity for Betting Gods to grow its audience, as new punters are aiming to become informed …

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Vadim Soloveychik: Luckbox will flip the script on esports-betting marketing

Having joined industry start-up Luckbox this April as first Chief Marketing Officer (CMO), former PokerStars executive Vadim Soloveychik has been tasked with delivering an effective and engaging esports-to-betting marketing strategy. SBC gets the lowdown on why Soloveychik and Luckbox will seek to ‘flip the script’ on industry marketing values and legacy engagement practices.   ______________________ SBC: As a new industry …

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