Interviews

Area for interviews

Jack Davison: Genius Sports – Betgenius & Football DataCo partnership benefits all football stakeholders

Last week, Genius Sports subsidiary Betgenius announced its biggest and most important commercial agreement to date, becoming the ‘exclusive live data supplier’ of Football DataCo servicing the global betting industry. Valued as one of the most important data contracts in sport, starting season 2019/2020 Betgenius will supply entire data provisions for the Premier League (EPL), English Football League (EFL) and Scottish Professional Football League …

Read More »

Better Collective Spotlight: Applying ‘In-House’ SEO excellence to Brazilian facing brand

SEO

Better Collective has been crowned Best In-House Team at the inaugural SEMrush Nordic Awards for the work between its in-house Organic Performance and Digital Intelligence teams on the optimisation of Brazilian facing website Sites de Apostas. The leading igaming affiliate, who this week reported Q1 revenues up 97 per cent, said that the award was proof that its growing stable …

Read More »

Betinvest: Tailoring the iFrame solution for Asian operators

iFrame

Betinvest has taken a leap into the world of esports through its industry-first customisable iFrame solution. Vitalii Humeniuk, the firm’s esports development manager, and Valentyn Kyrylenko, VP of Business Development, spoke to SBC News about the development of its solution and why it is such a good fit for Asian market operators. SBC: Hi Valentyn, can you outline the key …

Read More »

SG Digital to help Oneida ride the New York sports betting wave

SG Digital will power the Oneida Indian Nation’s three new sportsbooks in New York when sports wagering is officially authorized in the state. SBC caught up with Todd Saunders, Vice-President for Innovation at Oneida Nation Enterprises, and Steve Schrier, Chief Commercial Officer at SG Digital, to find out more… SBC: Great to catch up with you, Todd. First of all, …

Read More »

Dinos Stranomitis, Altenar: ‘Listening’ to the operator to arrive at the best UX

Colombia

At this year’s Betting on Football conference at Stamford Bridge, Altenar COO Dinos Stranomitis more than played his part in a Q&A session designed to force the industry’s leading suppliers to face the questions ‘you’, as show delegates, want answered. Just six weeks on, we caught up with him to revisit some of the session’s key talking points, including key …

Read More »

Jakub Myszkorowski, STATSCORE: Refreshed sports widgets to boost the betting experience

STATSCORE

Back in 2013, data specialist STATSCORE introduced key sports widgets PrematchPro and LivematchPro to deliver pre-game insights and live match data to drive online projects and boost the shop experience for self-service betting terminal (SSBT) users. More recently, the company has worked on a “major refreshment” for these products to ensure that turnover for its partners, which includes the likes …

Read More »

Suren Khachatryan, Digitain: Focusing development on the customer’s need for speed

Digitain

Digitain CCO Suren Khachatryan discusses the company’s new set of offices, why African operators are switching platform providers to meet new local market demands and how its own sportsbook solution stood up to the World Cup challenge, as well as why page load, scroll and click speeds remain fundamental to the success of its partners. SBC: The company is preparing to open …

Read More »

Marco Castaldo, Microgame: Why new US operators shouldn’t confuse choosing a supplier with defining a strategy

Microgame

We spoke to Marco Castaldo, who explained why uncertainty in the US path from early regulation to profitable business has dictated caution for Italy-focused gaming services provider Microgame, and what he perceives as a “fixation” on platform features, while speculating as to whether leading European operators – particularly those who drive innovation in-house – will move ahead of those who rely …

Read More »

Better Collective Spotlight – Optimising CTA elements through Wettfreunde redesign

Wettfreunde

A known brand in the German language market, Wettfreunde is the go to place for in-depth match analysis, data based sports betting tips and outrights odds comparison. In March, the team launched an extensive redesign of the Wettfreunde website, including a new logo and a reworked structure of the website to improve the user experience. We caught up with Sebastian Faurholdt …

Read More »

Lee Drabwell, PBS: Drawing in a customer base frustrated by the online experience

customer

Following a record-breaking Grand National weekend for self-service betting terminals (SSBTs) from Playtech BGT Sports (PBS), which saw bets placed more than double over last year, the company’s Senior Commercial Director Lee Drabwell explains the reasoning behind their surging customer popularity… SBC: SSBTs are proving to be increasingly popular with horseracing customers, why do you think this is the case? …

Read More »