Interviews

Matt Wilson Co-Founder & Chief Executive of Ball Street a specialist in sports social media engagement and content creation details to SBC the disruptive and often misunderstood nature of Fan Media. Focusing on viewer engagement and participation, Wilson has grown Ball Street’s network to be a leading social media vertical for sports. Wilson details to betting industry stakeholders the power …

In December 2016, professional in-house and third party tipping resource Betting Gods extended its reach in Europe with a successful move into the Maltese sports betting market. We caught up with Darren Moore, Founder and Director of Betting Gods, to discuss the advantages of operating from a Malta office, the reasons behind the company’s recent growth and preparation for their …

Jonathan Patterson Qubit Business Development lead for Betting & Gaming speaks to SBC on how industry operators are redefining their operations and forming new values through optimised personalization processes. Digital data and customization specialist Qubit has formed a number of tier-1 industry partnerships in 2016. SBC gains insight into why effective personalization can enhance all dynamics of the industry’s value …

As further tier-1 operators emphasise regulated market growth, can the Spanish market deliver solid business conditions and long-term value for industry stakeholders? SBC speaks to Daniel Graetzer, executive director at Mediatech Solutions (R Franco Group) an industry technology supplier founded in Spain, on how the Spanish market is developing and becoming an attractive proposition to new players. ____________________________ SBC: Hi …

Last month, Ladbrokes Australia extended its presence in the National Rugby League (NRL) by agreeing to sponsor the back of Newcastle Knights’ home and away shirts for the 2017 season. We caught up with interim CEO Jason Scott to discuss the early impact of the deal and the company’s approach to sponsoring both Newcastle Knights and the Gold Coast Titans in …

BetonBrazil is sponsoring Betting on Football 2017, the fourth edition of the largest international football and betting trade conference at Chelsea FC’s Stamford Bridge. Ahead of the 3-5 May event, we spoke to Stuart Tilly, the CEO of Argyll Entertainment, the company behind both BetonBrazil and Red Zone Sports. Tilly spoke to Team SBC about why they’re getting involved once more …

This March industry software and platform developer EveryMatrix, announced the launch of its new industry payment service MoneyMatrix, a payment and risk management system designed and developed for industry stakeholder needs. SBC speaks to MoneyMatrix’s main project lead Sandra Barton (CEO MoneyMatrix) on the development and launch of EveryMatrix’s new service and its ambitions in 2017… _________________ SBC: Hi Sandra, …

Mass consolidation has impacted all core dynamics of the industry’s value chain. Gaming Innovation Group (GIG) Chief Executive Robin Reed, speaks to SBC ahead of the Betting on Football Conference (London 3-5 May), on his firm’s unique approach to affiliate marketing and player acquisition. Reed an industry marketing expert, details to SBC readers GIG’s M&A led strategy, and how industry …

Thrust into the Sponsorship Spotlight this week was John Cruces, Head of Sports Marketing and Sponsorships at Dafabet. We caught up with him to discuss sponsorship of Sunderland and Burnley, the introduction of ‘sleeve sponsors’ in the Premier League, and the form of the record-breaking Bhoys. SBC: Can you explain to SBC readers why you chose to ‘double up’ on …