BetonBrazil is sponsoring Betting on Football 2017, the fourth edition of the largest international football and betting trade conference at Chelsea FC’s Stamford Bridge.
Ahead of the 3-5 May event, we spoke to Stuart Tilly, the CEO of Argyll Entertainment, the company behind both BetonBrazil and Red Zone Sports. Tilly spoke to Team SBC about why they’re getting involved once more with this year’s event and what he’s looking forward to at the conference.
SBC: Why is football such an attractive sport for betting
Stuart: The sheer volume of matches means you can pretty much place a football bet at any time and day of the week. Many games from leagues all over the world are now televised (or available to stream) which adds to the attraction of being able to bet and watch.
Within the game itself, there are multiple metrics on which to offer a market, both pre match and in-play, thus offering something for everyone.
SBC: From a consumer perspective, how is football betting changing
Stuart: The consumer has never had more choice, both in what to bet on and what type of bet to make. As mentioned above now, there are hundreds if not thousands of football markets to bet on at any given time of day.
There is cash out, partial cash out, price boosts, acca insurance and fixed odds, spread bets, binary bets, player prob bets and dare I include daily fantasy…and people often criticise the industry for not being innovative enough!
SBC: How can betting & football stakeholders work better and more effectively together?
Stuart: I believe the greatest area for collaboration continues to be around sport integrity and suspicious betting activity.
SBC: What new technology do you feel will have the biggest impact on football betting?
Stuart: I see advances in second screen technology as being the most likely to impact football betting. The ability to serve up relevant and targeted markets directly to your phone based on the actual game your watching is an interesting prospect – a Shazam for football betting if you like.
In the sport itself, the introduction of Video Assistant Referees should impact on betting. I can envisage new markets being created around its use.
SBC: What key agenda, debate or discussion do you want to hear at BOFCON 2017?
Stuart: The question of whether or not the North American market is warming to the idea of legalised sports betting is of key interest given our US sports focussed brand for the UK market, redzonesports.com
Check out the full agenda and plans here for this year’s international trade show and sports betting conference today (#bofcon2017)