Interviews

Ahead of the ‘Betting on Football Conference’ (#BOFCON – 21 April @ Stamford Bridge), Colossus Bets CEO & Founder Bernard Marantelli assesses football betting innovation, as operators and suppliers try to deliver further engaging products to more demanding consumers.  Marantelli a live betting expert and renowned professional punter details why football is a premium product for operators and suppliers to focus innovation …

Peter Greenhill, recently recruited as Head of eBusiness by Equiom Group, explains how his new firm fits into the gaming eco-system and why it decided to become a sponsor of the Asian Spring Social, organised by AGBrief and SBC.  SBC: Hi Peter, great to catch up. As a gaming and eBusiness leadership veteran, what attracted you to join the Equiom Group …

Betway is betting big on esports. As one of the foremost promoters of esports amongst the UK’s major bookmakers, it recently sponsored a Betway Fight Night between Team Fnatic and Team Astralis. We spoke to Director of Marketing and Operations at Betway Anthony Werkman about this, how its carving out a reputation in esports communities and the particular need for a separate …

We’re into the month of March, and the Cheltenham Festival is nearly upon us. So it was only right that we caught up with the resident horse racing guru at bettingexpert, Stephen Harris. We asked him how he feels about Cheltenham, how easy (or difficult) it is to pick a race winner, and how confident he is feeling about his …

RankR is aiming to become the home of esports, where the community can meet to find an opponent for any game, join a team (or build and manage one) or find upcoming events and read news from the industry as a whole.  Whilst the past year has seen an increasing number of esports suppliers and operators, in varying capacities, the …

Having launched BtoBet’s ‘B Neuron- intelligent sports betting platform’ at ICE 2016, SBC caught up with CEO and Co-Founder Alessandro Fried, who details his company’s core aim of catering for modern digital consumers’ habits and trends.   An industry veteran Fried, tells SBC that betting development must learn engagement mechanisms and learnings from outside the industry as the majority of …

On Monday Ladbrokes announced a deal which gives them exclusive naming rights to two of the biggest events in Snooker next month. We caught up with PR Manager Jessica Bridge to discuss the deal and its importance to Ladbrokes as part of a growing portfolio of sporting sponsorships. SBC: Hi Jessica. Ladbrokes recently signed a deal with World Snooker to …

Late last year, The Football League and its primary sponsor and partner Sky Bet agreed a new three year title sponsorship deal. Sky Bet has sponsored the League since 2013 and this latest deal will commence in August 2016, running until at least 2019. We caught up with Ed Martin, Head of Sponsorship for Sky Bet, to reflect on the …

Based in Tel Aviv, Commologic is an igaming supplier and start-up which has made a superb start to 2016 after agreeing a deal with Unibet to supply the operator with its BetUP second screen live betting product. BetUP is focussed on entertainment and fan engagement in that it allows customers to bet quickly and easily on any device on, mostly, …

Having recently been appointed GVC Holdings’ Chief Operating Officer, Shay Segev will be in charge of integrating and driving strategy for the merged enterprise of GVC assets and bwin.party Entertainment, one of the  industry’s largest projects. A leading industry figurehead on multi-channel strategies and new device integration, Shay Segev spoke to  SBC at ICE 2016, shedding insight on betting operator and supplier ongoing focuses on …