Interviews

Just two weeks after JDG Sport was hired by Betfred to optimise title sponsorship of the 2017 Super League, we caught up with Managing Director James Gordon to discuss the use of agencies for activating sponsorship and reaction to the number of gambling companies getting involved in Rugby League. JDG Sport, a provider of sports content and marketing services, will …

With less than two weeks to go until the biggest horse racing meet of the year, we caught up with Jacob Johns, one of the leading horse racing tipsters at odds comparison site Easyodds, to find out more about his company’s preparation for The Festival and how he expects the bookmakers to respond after the ‘Worst Ever Cheltenham’ in 2016. …

Following Front Runner’s sponsorship deal with the bookmaker Mr Green, we had a chat with Ryan Scarratt of niche sports channel Front Runner. The new free to view sports channel has taken an interesting approach to broadcasting in 2017 when the bulk of similar companies are reflecting the paid subscription model. From showing ice hockey to poker and MMA it’s focused …

Natalie Berenato, Head of Marketing and Affiliates at operator Betcart, explains the firm’s attention to detail when it comes to customer, and affiliate, care. SBC: Hi Natalie, Can you provide SBC readers with a breakdown of Betcart services and provisions? What does this new brand bring to the betting market? Natalie Berenato: Betcart, although young, is not exactly new to the …

A year since launching its ‘Managed Trading Services’ (MTS) at ICE 2016, SBC catches up with Heath Cram Director of Business Development for Sportradar AG to discuss the product latest developments amid an ever-changing sports betting market. Cram details to SBC readers how Betradar has utilised all key corporate components and competencies to build effectively managed trading services for all …

Alexandru Teodorescu, the Chief Product Officer at Oddslife, spoke to SBC News about re-positioning the company within the market, his preparation for ICE and LAC, and a move into eSports. SBC: You’ve been going through some intensive R&D at Oddslife – what have you been working on? AT: Indeed, we’ve been through some very busy months here at Oddslife, researching …

Will Duff Gordon CEO & Founder of Total Performance Data (TPD) wants to bridge the significant data gap between horseracing and bookmakers to bring optimal markets and services to the betting consumer. A horseracing enthusiast, Gordon details to SBC that beyond repairing racing’s damaged relationship with betting stakeholders, the sports now needs to embrace and further its data dynamics through …