Yevhen Krazhan, CSO at GR8 Tech.
A fresh concept recently ushered in by GR8 Tech has been accompanied by a commitment to delivering on the significant pledge of helping clients achieve ever-elevated ambitions.
The Heavyweight Club is billed as the place where the next champions of iGaming will be forged. The concept promises to deliver the knockout punch in the ongoing battle for supremacy in such a congested environment.
Elaborating on this, CSO, Yevhen Krazhan, spoke to SBC News to address the thought process behind and ambitions of the Heavyweight Club, how it will ultimately enable clients to soar beyond their wildest dreams, and what impending upgrades we can expect to witness.
SBC News: To begin, could you talk us through the Heavyweight Club, and how and why was this concept born?
Yevhen Krazhan: The idea behind the Heavyweight Club came quite naturally. We’ve always seen parallels between elite sports and high-performing operators — both need structure, power, and the ability to deliver under pressure.
When we’re working with operators, our platform was initially built for high volumes, resilience and loads, and this is what we want to prove by running this campaign.
The platform is a good fit, and is sportsbook driven. A lot of revenue that we deliver to clients will be generated by the sportsbook, which is definitely an area that is underestimated.
So, this concept reflects what we’ve already been doing operationally: supporting operators who need to perform at scale, under tight timelines, and with no room for error.
SBCN: What would you stipulate as the overarching ambitions that you hope to achieve as a result of introducing the Heavyweight Club?
YK: It’s about highlighting what we already enable — resilience, performance, and scale. When we work with clients, we don’t just offer a product; we push them forward. We help structure their operations, optimise tech, and enter new markets with confidence. The campaign brings a sharper focus on that.
SBCN: How exactly do you believe that this will empower operators to achieve above and beyond their expectations?
YK: First, it means access to a platform that’s battle-tested. We’ve already launched with major clients in demanding geographies — where payment systems, traffic flows, and user acquisition strategies have to be spot on.
Second, our in-house CRM is not just a feature — it’s a core asset. It’s proven, flexible, and tailored to high-performing sportsbook and casino brands. And third — we offer dedicated support. Operators aren’t left in the queue. We work closely, we iterate fast, and we make sure business goals are being met.
SBCN: What kind of findings or feedback have you had regarding this concept thus far?
YK: Very positive. Clients recognise the value of direct access and real partnership. Heavyweight Club resonated because it’s not just marketing – it reflects how we work.
Also, with our partnership with Ready to Fight by Oleksandr Usyk, it naturally clicks. The message is clear: we support those who put in the work, stay consistent, and perform at the highest level — just like Usyk does.
SBCN: How has this altered GR8 Tech’s overarching approach to markets and product development?
YK: We have always put a great emphasis on branding, because in this industry when a brand is strong, it definitely attracts more attention. But before we become confident about branding strongly, we want to make sure the product is in place.
Unlike many small start-ups or alternative little platforms, we feel that the product has always been good to have, powerful and strong in terms of up-times and latencies.
Therefore, we have passed through the stage of making the product good. Now we’re developing a full marketing campaign, just to make sure the product is becoming available at the most affordable prices to our masses of clients in the market.
SBCN: And final one, how can we expect this to develop progress and update as you move forward?
YK: We’ll definitely release some new products a couple of times per year. I think by the end of the year we will be releasing the new crypto enabled platform for both casino and sports.
In the middle of this year, which is already between H1 and H2, we will be releasing new functionalities related to agent networks and agent systems as part of our affiliate offering, which will also be powered by a lot of traffic and affiliate partnerships inside.
I think when we are talking about the innovative approach towards marketing, we’re also not forgetting to bring the product along with new things like crypto, which is hand in hand with iGaming, as well as getting closer to the player base.
