Interviews

Area for interviews

How vital is personalisation for acquisition and retention within sports betting?

SBC News How vital is personalisation for acquisition and retention within sports betting?

The increasing cost of user acquisition has proven to be a critical pain point for many across the sports betting ecosystem, with the addition of FTDs proving to be an increasingly challenging and costly exercise. In the concluding portion of a latest SBC News roundtable, the role of personalisation in acquisition and retention, as well as how the industry can …

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Roundtable: A strong retention strategy serves as a roadmap for acquisition

engagement

The increasing cost of user acquisition has proven to be a critical pain point for many across the sports betting ecosystem, with the addition of FTDs proving to be an increasingly challenging and costly exercise. In a two-part SBC News roundtable special, a quartet of industry experts will share their insights on the current state of user acquisition in the …

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DailySpin: hyped-up Brazil, marketing strategies & multiplayer slots

SBC News DailySpin: hyped-up Brazil, marketing strategies & multiplayer slots

The ability to gather efficient, trustworthy and independent comparisons have become a starting block for consumers across a plethora of industries, with the gambling industry certainly not immune As black market issues continue to comprise a dominant talking spot when it comes to the global agenda, the necessity for consumers to be efficiently directed to legalised entities has become paramount. …

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OddsMatrix: Building on the “knowledge and experience” of FSB

SBC News OddsMatrix: Building on the "knowledge and experience" of FSB

Earlier this year, SBC exclusively revealed that EveryMatrix had acquired sportsbook solutions provider FSB Technology (FSB) in an all-cash deal for an undisclosed sum. Two months down the line, Oddsmatrix’s Head of Sales, Ivan Rozić, joined SBC’s Multimedia Editor, James Ross, to discuss what he described as the “biggest” acquisition in the company’s history. Upon completion of the deal, EveryMatrix …

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Gabsys: Engineering solutions for all igaming ecosystems

SBC News Gabsys: Engineering solutions for all igaming ecosystems

The SBC Summit places its spotlight on Gabsys, and its unique development of sportsbook platforms and online casino systems overseen by a team of 800 IT professionals. Chief Operating Officer Aris Gabrielyan states that Gabsys is committed to building trust and transparency with partners, helping them scale individual market requirements efficiently through tailored technology and the engineering of customised systems …

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JohnnyBet CEO: “It’s Crucial Not to Lose Sight of What’s Important in the Pursuit of Profit.”

SBC News JohnnyBet CEO: “It’s Crucial Not to Lose Sight of What’s Important in the Pursuit of Profit.”

Julian Pawlukiewicz, CEO of JohnnyBet, opens up in this exclusive SBC News interview about the company’s impressive growth from its early days as a small startup to its current status as a prominent player in the global gaming sector. He explains how JohnnyBet ensures top-notch quality and consistency across diverse markets through a robust team culture, cutting-edge strategies, and a …

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William Scott: Sustainability is key as gambling markets in Africa reach inevitable maturity

SBC News William Scott: Sustainability is key as gambling markets in Africa reach inevitable maturity

The SBC Summit  in Lisbon will place a spotlight on leadership’s view of the evolving dynamics and makeup of African gambling markets. William Scott, Chairman of Golden Matrix Group (GMGI), believes that there is no doubt that African markets will grow in significance for Western operators. As such, Western stakeholders must respect the regulatory frameworks, which are at different stages …

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Bayes Esports looks at Dota 2 through a betting lens

Bayes Esports Dota 2

Boasting strong social elements that intrinsically connect players on a global basis, esports’ popularity has undoubtedly skyrocketed. With this in mind, Bayes Esports has chosen to embark on an education session on just what makes Dota 2 such a popular title. In addition to the above, Senior Software Architect Ben Steenhuisen builds on a long history of working with esports …

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