Area for interviews

Stian Hornsletten, EveryMatrix: Closing the gap from sports to casino


Multi-vertical operators have been keen to narrow the gap between sportsbook and casino content, boosting the cross-sell opportunity in the absence of live sports.  We asked Stian Hornsletten (pictured above), CCO for igaming software provider EveryMatrix, about appealing to sports punters with casino-integrated content. He discussed where virtual sports fit in, how his company’s game development unit has added a …

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Alternative betting markets: short-term filler or long-term fixture?


Non traditional sports betting content ranging from table tennis to Nicaraguan or Belarusian soccer and Taiwanese baseball have been unexpectedly thrust into the spotlight for sports betting operators hoping to salvage some of the revenues lost to COVID-19. Yet, are these ‘niche’ sports just short-term filler for sports betting operators, or should we expect to see them as part of …

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James Frendo / Simo Dragicevic: Playtech leads product disciplines in the age of sustainability

Playtech executives James Frendo (Director of Casino) and Simo Dragicevic (CEO of BetBuddy) talk to SBC about how a ‘sustainability-first approach’ to product development has changed the FTSE tech group’s thinking and culture with regards to tackling the industry’s current demands and complexities.  ______________ SBC: Hi Team, can you detail to SBC audiences Playtech’s commitment towards sustainable development. When was this programme …

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George Fotopoulos, Vermantia: The future for retail betting


To say that retail betting has faced an uphill battle would be an understatement. The sector has faced legislative and regulatory challenges on a global scale, now combined with the lockdown measures in response to the COVID-19 outbreak. It is, therefore, now more important than ever that operators adapt to the high-street environment – however it might look post COVID-19 …

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Ivo Marinovic, NSoft: How Lucky Six is proving enduring appeal in time of crisis

Lucky Six

Number-based games have always provided a bridge between the sportsbook and casino sectors for NSoft, whose unique offering includes Roulette, Next Six, Lucky X and Keno, as well as Lucky Six – still its most lucrative game despite launching almost a decade ago. Now more than ever, NSoft has seen the advantages of number-based games acknowledged by sportsbook operators left …

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OptaJoe and the search for the perfect sports insight


Ahead of his attendance at the Stats Perform booth (C3) at the SBC Digital Summit (today and Thursday), we sat down with Duncan Alexander from the Stats Perform sports data team. Alexander explained how he and his fellow statisticians support marketing and content teams, as well as more on his search for the perfect sports insight and the new Opta …

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EPIC: Education and research is key to mitigating problem gambling 

In recent weeks, government officials have called upon the gambling industry to ramp up protection measures and provide additional funding for problem gambling treatment during the COVID-19 lockdown.  Speaking to SBC, EPIC Risk Management CEO Paul Buck explained that while additional funding for treatment would be welcome, further support for both research and education is key in mitigating gambling related …

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Jacob Kalms – 20Shots: Making fantasy betting a reality

As the race to offer ever more varied and engaging markets to punters continues, a start-up B2B supplier has made the familiar experience of fantasy football games the central theme of its fixed-odds betting product.   20Shots has developed software that allows operators to offer a range of fixed-odds fantasy football markets, with fans able to bet on the performance of …

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Betgenius: Why esports betting is crucial during and after the COVID-19 crisis

Esports has provided sports betting and gaming operators with some much needed relief during financially unstable times brought about by COVID-19. However, now attention is turning to its validity after the virus threat level recedes and how the esports industry will ultimately fit into the betting sector.  Siim Ühtid, Esports Trading Manager at Betgenius, spoke to SBC News about why …

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Mike Ciavarella: No Tweaking… A rebuilt Newgioco is the real deal for US Wagering

Newgioco Group Chairman and CEO Michele (Mike) Ciavarella has led an eight-year project to launch the Italian legacy outfit in the US, seeking to be the best-prepared technology incumbent tackling the world’s biggest and most diverse sports market. Speaking to SBC, Ciavarella details that technology stakeholders will face a rude awakening if they simply ‘copy-paste’ European strategies to US market …

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