Interviews

Area for interviews

Vitali Matsukevich: operators must embrace a diversified approach to igaming KPIs

Vitali Matsukevich, COO, SOFTSWISS

Off the back of launching the ‘iGaming KPIs: Casino and Sports Betting Glossary’, SOFTSWISS Chief Operating Officer Vitali Matsukevich sat down with SBC News to discuss some of the factors that igaming operators must consider when assessing performance. Matsukevich pinpointed some of the traps that many betting and gaming companies fall into when looking at different metrics, before explaining why …

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Tiago Pereira: LeBull.pt challenger vision for Portugal

SBC News Tiago Pereira: LeBull.pt challenger vision for Portugal

Amid looming consolidation across Western European betting markets, Portugal stands out as a fresh market for online sportsbook competition. SBC taps into the expertise of Tiago Pereira, market lead for LeBull.pt, who cites bright prospects for new challengers in the Portuguese arena. SBC: Hi Tiago, thanks for this interview. Having worked for Betano and Entain, you are a seasoned executive …

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Epom: exploring seasonality in advertising and how to deal with it

Epom: exploring seasonality in advertising and how to deal with it

Lina Lugova, Chief Marketing Officer at Epom, shares some deeper insight into the ways that seasonality impacts advertising. In a new survey, 86% of gamers turn off gaming websites because of excessive or irrelevant emails, text messages and push notifications, while influences such as major sporting events, good weather, major holidays, the financial crisis and political figures all have an …

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Bayes Esports and Team Snowball address the challenge of going global

Bayes Esports Team Snowball

Team Snowball’s CEO, Yun Hyeon Yoon, and Ahilleas Papantos, Director of Partnerships, Bayes Esports, talk partnerships, South Korean esports and the roll out of fan engagement solutions to a global audience.  Firstly, Ahilleas, can you tell us a bit about how this partnership with Team Snowball came about?  Ahilleas Papantos: Prior to joining Bayes Esports as the Director of Partnerships, …

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On the GRID: Why you cannot succeed in esports without official data

Mikael Westerling, Chief Sales Officer and Co-Founder of GRID

Esports has grown into an independent and successful betting vertical over the last few years. With innovative strategies emerging from the industry’s major players, successful tailor-made products from new entrants, and increased regulatory activity in the esports-betting space, esports has a bright present and strong future in the betting space. However, there’s one major challenge inhibiting esports betting from reaching …

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Silvia Paleari, IBIA: Integrity concerns shape South America’s betting foundations

SBC News Silvia Paleari, IBIA: Integrity concerns shape South America's betting foundations

Silvia Paleari, Director of Public Affairs at the International Betting Integrity Association (IBIA) provides an extensive view on the evolving dynamics impacting sports betting regulations across South American markets. As the governments of Brazil, Peru, and Chile move to regulate online gambling, the IBIA plays a crucial role in advocating for well-regulated and secure sports betting markets, ensuring the protection …

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Ruzanna Elchyan, BetConstruct: showcasing industry’s innovations at the B.F.T.H. Arena Best FTN Game Awards

SBC News Ruzanna Elchyan, BetConstruct: showcasing industry’s innovations at the B.F.T.H. Arena Best FTN Game Awards

Ruzanna Elchyan, Head of Gaming at BetConstruct, puts the B.F.T.H. Arena Best FTN Game Awards under the spotlight as she explains how the event is encouraging new levels of innovation across the industry. Elchyan walks us through the thought process when creating the B.F.T.H. Arena Best FTN Game Awards before giving us a sneak peek into what studios can expect …

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Joey Levy, Betr: Exploring the macro future of micro-betting

SBC News Joey Levy, Betr: Exploring the macro future of micro-betting

Microbetting and gamification are intrinsically linked and pose immense value for the development of global sports betting, emphasises Joey Levy, CEO of Betr, in an interview before his appearance at the SBC Summit Latinoamerica. Due to take the stage on a panel examining the trend of microbetting, Levy spoke to SBC Media ahead of the Miami event to reflect on …

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From Ukraine to the UK: GG.BET expands its international reach

SBC News From Ukraine to the UK: GG.BET expands its international reach

In the last few years, we have seen many gambling companies expand their international footprint. And there are many reasons for this.  Entering new markets can be a way of tapping into unexplored revenue streams, providing operators access to a player base that might not have been familiar with your offering.  GG.BET recently announced that it would be expanding its …

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