Area for comment pieces

Richard Hayler: IBAS – The Ombudsman from abstract concept to a workable reality

Industry leadership, MPs and wider stakeholders are all in agreement that UK gambling requires a sector-specific ombudsman to rectify consumer concerns and reputation. Betting dispute and settlement expert Richard Hayler Managing Director of IBAS, underlines that the creation of an ombudsman will be no easy undertaking for participants who must understand and accommodate the intricacies of gambling products, practices and …

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Euro 2020: Operator eyes smiling but lessons learned for domestic football return

Euro 2020

Thomas Molloy, Sportsbook Director at Pronet Gaming, reflects on a unique and record-breaking Euro 2020. It may have ended in heartbreak for Gareth Southgate’s men, but while England failed in their quest for glory in the Euro 2020 final against Italy, operators we spoke to around the world were left smiling after a very positive tournament experience. In all the …

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Sportsflare: Introducing the only BetBuilder in esports


Over recent years we have become increasingly accustomed to seeing the BetBuilder tab appear as an option for matches on our favourite sportsbooks, but the product has so far eluded the esports punter. Until now. Sportsflare, a New Zealand-based tech company focused on providing innovative new betting experiences for esports, has become the first to offer same-game parlay betting around …

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Sweden requires bigger regulatory objectives to balance gambling marketplace

A deep dive on the prospects and realities of Sweden’s regulated online gambling marketplace opened the ‘Key Markets’ track on day one of the CasinoBeats Summit Malta. “Three years on from its re-regulation in 2019, Swedish gambling has faced perhaps the toughest balancing act of any European marketplace in the context of its liberalisation and regulation.” This was an observation …

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Martin Lycka: From the abyss of agony to the peak of ecstasy… and sometimes back!

In his monthly column for SBC, Martin Lycka, Entain’s Senior Vice President of US Regulatory Affairs & Responsible Gambling, believes cake is in order for some of those regulatory regimes that have turned agony into ecstasy… Dear reader,  I can hardly believe that I am welcoming you to the third season of my SBC column. but here we are at …

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BetInvest: Taking a content-driven approach to sports betting

In order to maximise the lifetime value of newly acquired customers, investment in content should be of increasing importance to betting operators, writes Stanislav Mykhailov - Head of B2B Department at BetInvest

In order to maximise the lifetime value of newly acquired customers, investment in content should be of increasing importance to betting operators, writes Stanislav Mykhailov – Head of B2B Department at BetInvest Ltd – who stressed that a greater emphasis should be placed on content-driven betting experiences as opposed to just client capture. As is the case for streaming platforms, …

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David Clifton: What does the future hold with a new UKGC CEO?

Licensing expert David Clifton, Director at ‎Clifton Davies Consultancy, tries to read the runes (or the many strategy documents) to discern what the new Gambling Commission (UKGC) CEO has to deal with during his 18 month tenure. The last month has seen the arrival of a new, albeit ‘interim’, Chief Executive at the Gambling Commission. With an employment background of …

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Trustly: Setting the benchmark for payments in online gaming

Vasilije Lekovic, Director of Gaming at Trustly, reflects on the ways in which Trustly’s Pay N Play®  is raising the bar for online gaming payments, highlighting his belief that the solution is helping to revolutionise the ways in which operators onboard and verify their users.  Founded in 2008, Trustly is a regulated financial institution that is today the global leader …

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Solid account management boosts pandemic growth for Neosurf

account management

Neosurf has recorded growth rates in excess of market expectations during the pandemic period, underpinned by its focused ‘solid account management’ strategy. Putting people as important as profit in the quest for brand loyalty has been crucial for the popular payments platform, which enables gamers and gamblers to pay online without credit card usage and without disclosing personal information. It …

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EveryMatrix: Bridging the knowledge gap between esports and sports betting


Malte Hegeler, Head of Product Development at OddsMatrix, writes for SBC News on how bridging the knowledge gap between esports and sports betting can help towards a more lucrative future. The world of esports can often appear impenetrable for those who did not grow up immersed in its most iconic titles. For the uninitiated, watching a Dota 2 event can …

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