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WTC: Gibraltar success stories and “future-proof” business

Gibraltar

In the second of a two-part series, World Trade Center Gibraltar Senior Advisor Brian Stevendale highlights two of the biggest success stories for business in Gibraltar, before two WTC inhabitants share details of its fun and COVID safe environment. Office space success stories Lottoland is the obvious Gibraltarian gaming success story. It started off with 15m2 of Gibraltarian office space …

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How can affiliates remain important to operators?

affiliates

Gone are the days when affiliates could build a review page for a gambling product, apply some SEO and sit back in anticipation of their audience. That’s the view of Ellen Learmonth, who manages the affiliate program for Golden Euro Affiliates (a partner of Safe Affiliate Programs).  Just a few months after sharing her concerns over the “unusual relationship” between …

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Winning Post: Stormont wants an overhaul of ‘hopelessly out of date’ gambling regulations

Taking edited excerpts from its Winning Post, industry strategic consultancy Regulus Partners observes some familiar narratives at play as a devolved Stormont plans its intended review of the Northern Irish Betting, Gaming, Lotteries and Amusements Act 1985. UK: Regulation – Gambling Review VII – Regulatory Thinking…Belfast and Slow This week saw the launch of yet another review of gambling in …

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SIS: Offering an omni-channel experience for online and retail customers

retail

Rachel Coulson, Head of Product Proposition at SIS, highlights how operators can adjust their online sportsbook offering to optimise engagement with both online and retail customers within the current climate. Retail has long been the cornerstone of the betting industry in many countries and for a significant proportion of bettors it is the place where they will always choose to …

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WTC: Why you should move your gaming business to Gibraltar

Gibraltar

In the first of a two-part series, Brian Stevendale – a 20-year veteran of the Fairhomes Group, an Investment and Property Development Group located in the World Trade Center Gibraltar – writes for SBC News about the gaming-friendly ecosystem on ‘the Rock’ and why so many enjoy doing business in the sun. Julian Jarvis is the CEO at Pragmatic Play, …

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Winning Post – Flip-flopping Number 10 wants control of Gambling Act reforms

Regulus Partners observes odd Downing Street movements, as PM Boris Johnson seeks direct control of UK gambling reforms. Facing a daunting end-of-year schedule, ensuring that the UK economy can withstand a COVID-19 winter and Brexit fallout… Regulus asks why is Boris picking on gambling? UK: in Parliament – Casinos reel from ‘curfew’ as Johnson preaches morality “As flies to wanton …

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Fonbet marketing: Alexey Khobot on promotion in an era of restrictions

marketing

Alexey Khobot, who joined Fonbet shortly after its launch in 1994, created the company’s first software and now develops robots, spoke to SBC about its early approach to marketing and the ways in which legislative restrictions have influenced promotions. Early years – the reasons for no marketing “The company has been around for over 25 years, but only recently started …

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How TVBET is capturing attention with its content creation

Generating high-end, modern content is a key component to elevating the customer experience when it comes to live games, explained TVBET, whose representatives wrote the following article for SBC News about its aim for continuous improvement and the creative process behind some of their game mechanics. Currently, live games are growing in popularity among players, with a small number of …

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Scott Longley: Penn prepares for its ‘one chance’ with Barstool

US wagering to date has been dominated by conservative marriages between US casino giants and established European sportsbook operators. Flipping the script, last January Penn National acquired controversial US sports publisher Barstool for $450m, stating its intent to develop America’s dominant mass-market sportsbook proposition. Scott Longley explains why if you are still a ‘sportsbook romantic’… you should really care about …

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Neel Davda, Bold360: Taking contact deflection to the next level

Davda, Bold360

We know all about the use of artificial intelligence (AI) based solutions for ‘deflecting’ simple user questions to virtual assistants, or agents, but how do we define what these are? And are the ‘typical case’ questions still the most popular? For Bold360 – the AI conversational software arm of LogMeIn – the answer lies in “white box AI visibility”, which …

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