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The Premier League’s decision to phase out gambling shirt sponsorships by the end of the 2025/26 season proved to be a significant moment for the sports’ storied history with betting partners. However, this has not deterred bookmakers from seeking to capitalise on the maximum visibility of the league while the opportunity remains. With the new season just a few weeks …

Rupert Huelsey, Co-Founder, Chief Technology Officer and Chief Operating Officer at Tally, looks at how adopting a smarter approach to marketing could pay dividends as sportsbooks cut back on lavish acquisition campaigns. Until recently, money was no object for the biggest sportsbook operators in the US sports betting space. Acquisition of bettors was the number one concern and the huge …

No lazy summer for bookmakers, as once again they are tasked with pricing a FIFA World Cup tournament. England travel to Australia and New Zealand as the tournament’s joint-favourites alongside Team USA. Can the Lionesses deliver World Cup glory in what is guaranteed to be the biggest-ever sporting event for women’s sport… __________________ SBC: Following the success of last year’s …

Rob Egan, Business Development Director at The Unit, looks at how free-to-play games have transitioned from their earliest implementations and how player segmentation could be key to their future success Since operators first began to launch free-to-play (F2P) games, the entire landscape for the game type has changed. At that time, the focus was on using the games to acquire …

The government has pledged to reorganise the UK Gambling Commission (UKGC) to become a more capable and intelligence-led regulator overseeing UK Gambling’s statutory remit and future challenges. David Whyte Senior Associate at Harris Hagan, provides his legal eye on which new or enhanced regulatory powers will be granted to the Commission and its impact on licensees adjustment to UK gambling’s …

Optimisation and automation have become key buzzwords for the iGaming industry in 2023…Golden Whale Production’s Claudia Heiling sheds insights on the development of GWP’s LOOPS to help operators further refine their business processes by unlocking the power of machine learning. In the rapidly evolving world of iGaming, if you’re not moving forward, you’re standing still – and while many companies …

 Codey Parsons, Player Protection Analysts at LiveScore Group, share his deeply personal journey from a youth marked by confusion and struggle to the realization and acceptance of his transgender identity. This poignant and empowering journey illustrates the trials, complexities and triumphs of transitioning, underlining the importance of acceptance, understanding, and the need for a supportive workplace in a world that …