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Jason Spiller, Dire Wolves: Neosurf more than just a sponsor for esports

Dire Wolves

Jason Spiller, owner of New Zealand-based esports team Dire Wolves, explains why corporate partners such as Neosurf should not be seen as just financial sponsors, but more as responsible contributors to the whole esports ecosystem. Given that nearly two thirds of New Zealand parents use gaming to supplement their childrens’ education, as revealed in the 2020 Digital New Zealand Report, …

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Winning Post: The curious case of Portugal

Once deemed as an unworkable marketplace following its 2016 tax and regulatory reforms, Europe’s biggest operators are eyeing returning to compete in Portugal. Regulus Partners examines whether Portugal can continue to defy expectations and maintain its growth appeal catering to an enlarged igaming marketplace, or will it follow the all-too-familiar script of other European markets, where growth is drained by …

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Martin Lycka: Gambling taxation with representation…

Martin Lycka, Entain Plc’s Senior Vice President of US Regulatory Affairs & Responsible Gambling, comments on the thorny yet unavoidable issue of industry taxation and why operators may hiss at feeling short-changed… Jean Baptiste Colbert, the Sun King’s First Minister of State, once quipped that “the art of taxation consists in so plucking the goose as to obtain the largest …

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BETER: Extending the reach of ESportsBattle

EsportsBattle

Even though esports is still in a formative phase, the market is snowballing – having become the ‘sport of choice’ for operators throughout the coronavirus pandemic.  For BETER, the increased interest in esports presented a myriad of new opportunities to expand the reach of ESportsBattle. Let the ESportsBattle commence The ESportsBattle platform is powered by BETER. This means that BETER …

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NSoft: All eyes on Brazil – the largest market potential in Latin America

NSoft: All eyes on Brazil - the largest market potential in Latin America

NSoft’s long-term retail experience will become an invaluable asset for betting and gaming operators eyeing the biggest emerging markets in Latin America (LatAm) including Brazil. That’s because of the established retail preferences of its players, said NSoft’s Regional Sales Manager Carlos Vargas, who provided SBC News with the following analysis of the strengths which characterise the Brazilian market. Brazil – …

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Esports: A perfect uplift for post-pandemic betting markets

Esports: A perfect uplift for post-pandemic betting markets

As many companies have sought to find alternative events to keep their players entertained throughout the last 12 months, Stanislav Mykhailov, Head of B2B Department at BetInvest, highlights the reasons why esports can offer a welcome boost for betting and gaming companies in a post-pandemic landscape. The COVID-19 pandemic has had a huge impact on the world as we know …

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(A)I was wrong: The iGaming content epiphany for All-in Global

translation

Google describes an epiphany as a moment of sudden and great revelation or realisation. It is typically seen as a positive thing, but what if it threatened the entire basis of your company? All-in Global chairman Roy Pedersen was wrestling with such an epiphany before embracing the new future for his company, a combination of artificial intelligence and human editing …

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Frenetic and data-rich: Why Pinnacle believes esports is undoubtedly a ‘betting sport’

Consistently found in the top four of Pinnacle’s best performing sports, and even higher with many of its B2B partners, esports has more than proven itself to be a popular betting product explained Ben Cove (pictured), Chief Marketing Officer at Pinnacle.  But despite the solid betting trends, some have argued that esports is simply not a ‘betting sport’. Cove gives …

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Using lived experience to shape Safer Gambling Training

lived experience

Safer Gambling Training (a programme created by charities YGAM and Betknowmore UK) kick starts its series of features for SBC examining the critical discipline of improving education for all industry stakeholders. Ben Davies, Head of Safer Gambling Partnerships at Betknowmore UK, explains why learning from lived experience can fundamentally change betting’s algorithmic approach to engaging in the deep nuances of …

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