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With Bet Builder set to be the sports betting sector’s flagship product in 2024 and beyond, Olivier Kaplan, an expert in online sports betting with more than 20 years of experience with Française des Jeux and Betclic, analyses the evolution of betting products over the past 25 years. For nearly 10 years now, almost all sports betting operators have been …

Ahead of ICE London next month, Will Whitehead, Commercial Director at mkodo, underlines the importance of collaborating with front end experts when it comes to elevating the user experience.   SBC: Let’s talk about the role that operators play in shaping the future of app user experience and how working with front end and UX experts, like mkodo, can help operators …

The news that the board of Unibet’s parent company Kindred Group has approved a €2.6bn cash offer from La Française des Jeux (FDJ) comes at a crucial time for the online gambling industry in France, and further rocks the competitive landscape of European gambling across all verticals… For FDJ the announcement follows its acquisitions of Premier Lotteries Ireland and ZEturf …

Football is ingrained in Brazil’s history, heritage and culture. Ricardo Pisani, Business Development Manager at Genius Sports, states that engaging Brazil’s football audiences will be a challenge for bookmakers like no other…   No other country on earth has won more World Cups than Brazil. Brazilians have a saying that while basketball and volleyball are the country’s top sports, football …

As part Jake Pollard’s ongoing ‘Market Make-up‘ series examining European betting markets unique intricacies and dynamics for engaging audiences. Propus Partners gathered data from UK bookmakers for the Premier League weekend of 12-14 January and analysed how the country’s bookmakers offered bet builders and the margins they applied to them. Global Prominence  Over the last few years, ‘bet builders’, or …

As the sports betting sector kicks into gear for the New Year, IGT’s Joe Asher shares some of his predictions for the next 12 months. He anticipates a greater focus on acquiring more customers in existing locations and the continued market dominance of FanDuel and DraftKings. Few sectors would benefit more from a crystal ball than the sports betting industry. …

The Market Make-up series continues as Jake Pollard and Propus Partners monitor German sportsbook offerings.  Though Germany sees a conformity on margin controls, bookmakers contrast by offering a wide range of unique betting markets and features like bet builders, and significant variation in the number of markets and overrounds applied across different operators. ____________________ As part of its ongoing series …

CIS gambling expert, Viktoriya Zakrevskay, Founding Member and Deputy Chair of the Ukrainian Gambling Council (UGC) shares her insights from the SBC Summit Tbilisi, as regional stakeholders still view Ukraine’s market ambitions positively. The recent symposiums held at the SBC Forum Tbilisi, sparked an illuminating discussions centered on Ukraine’s burgeoning gambling industry. Nestled on the border between Eastern Europe and Central …

Alan Pepperell, Retail Director, Spotlight Sports Group, offers some fascinating insight into the changing face of the UK’s retail betting sector and how the industry is focusing on digitising horse racing in betting shops to make them a destination to enjoy live sports events. The betting shop revolution In the past few decades betting shops have seen several potential threats …

Oliver Lietz, CEO of Nanocosmos, shared some interesting insights around micro betting and how his company is working to enable it by delivering real-time streaming 24/7/365 to reach anyone, anytime, anywhere. While the precise definition of microbetting may still be a matter of debate, one consensus is clear: thanks to real-time video streaming, it is fostering greater fan engagement than …