Features

As I write this, the global gambling industry community has this week once more descended on London for the return of the ICE 2022 conference. Many of them may have thought that, by now, the potential future UK gambling regulatory landscape would already have been made clear, bearing in mind initial indications that the Government White Paper on the Gambling …

The gambling industry has changed substantially over the last few years, most notably with the growing influence of the online sphere on how we consume information and entertainment.  Speaking in the latest SBC Leaders magazine, Betsson Group CEO Pontus Lindwall explained that when he first entered the online gambling industry in 1996, the sector was very much in its infancy. …

With a presence in five different continents, the notion of ever-changing regulations is no novelty for Silvia Almeida, the media buying lead that coordinates, controls, and defines the unequivocal pathway of circa 150 media buyers at Clever Advertising. But this does not mean that the performance media agency can rest on its laurels – as it places compliance at the …

Regulus Partners digs deep as to why the Committee of Advertising Practice (CAP) decided to introduce tough new measures to control the appeal and engagement of gambling advertising with young audiences. To the surprise of observers, the UK’s advertising monitor has moved ahead of regulatory judgements on industry marketing standards that were due to be settled by the government’s review …

“BetConstruct has found a neat way to translate chaos into harmony”, the company’s Head of Business Development Anna Poghosyan told SBC News, as she discussed the company’s new  igaming platform, Spring, and its igaming console, SpringBME.  Ahead of ICE next week, Poghosyan gave us a sneak peak of what we can expect from BetConstruct at the event before explaining why …

Seeking a further edge on competitors, sportsbooks have fine-tuned all components of their betting product, yet their day-to-day content remains somewhat static. Mike Grenham, Managing Director of Planet Sport Group’s B2B betting arm, tells SBC why bookmakers need to build their live content competencies to service the needs of modern sports audiences… SBC: Hi Mike, can you explain the development …

The need for inclusive player support across diverse global markets means the gaming industry has more incentive than most to lead the way in automated customer support, argues Curtis Matlock, CEO of Proto. Automated live chat is a very different proposition today compared to just a couple of years ago. Gone are the days where AI chatbots could only spit …