Features

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David Clifton: Licensing Expert – Musings on a pending White Paper

SBC News David Clifton: Licensing Expert – Musings on a pending White Paper

As I write this, the global gambling industry community has this week once more descended on London for the return of the ICE 2022 conference. Many of them may have thought that, by now, the potential future UK gambling regulatory landscape would already have been made clear, bearing in mind initial indications that the Government White Paper on the Gambling …

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Pontus Lindwall: Positioning Betsson as a leading technology company

SBC News Pontus Lindwall: Positioning Betsson as a leading technology company

The gambling industry has changed substantially over the last few years, most notably with the growing influence of the online sphere on how we consume information and entertainment.  Speaking in the latest SBC Leaders magazine, Betsson Group CEO Pontus Lindwall explained that when he first entered the online gambling industry in 1996, the sector was very much in its infancy. …

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Avid defenders of compliance: How Clever Advertising navigates the difficulties of collecting traffic

SBC News Avid defenders of compliance: How Clever Advertising navigates the difficulties of collecting traffic

With a presence in five different continents, the notion of ever-changing regulations is no novelty for Silvia Almeida, the media buying lead that coordinates, controls, and defines the unequivocal pathway of circa 150 media buyers at Clever Advertising. But this does not mean that the performance media agency can rest on its laurels – as it places compliance at the …

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Technamin: Adding a sportsbook platform just ‘makes sense’ for casino operators

SBC News Technamin: Adding a sportsbook platform just ‘makes sense’ for casino operators

Casino operators can extend the reach of their content to new audiences by adding a sportsbook platform to their portfolio, Technamin CEO Suren Khatchatryan told SBC. Speaking ahead of ICE, the CEO shed some light on why a tailored platform is integral to the overall betting experience before highlighting his reasons why now is the perfect time for casino operators …

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Winning Post: UK gambling forced to grow-up on advertising standards

SBC News Winning Post: UK gambling forced to grow-up on advertising standards

Regulus Partners digs deep as to why the Committee of Advertising Practice (CAP) decided to introduce tough new measures to control the appeal and engagement of gambling advertising with young audiences. To the surprise of observers, the UK’s advertising monitor has moved ahead of regulatory judgements on industry marketing standards that were due to be settled by the government’s review …

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Anna Poghosyan, BetConstruct: harmony amid the chaos

SBC News Anna Poghosyan, BetConstruct: harmony amid the chaos

“BetConstruct has found a neat way to translate chaos into harmony”, the company’s Head of Business Development Anna Poghosyan told SBC News, as she discussed the company’s new  igaming platform, Spring, and its igaming console, SpringBME.  Ahead of ICE next week, Poghosyan gave us a sneak peak of what we can expect from BetConstruct at the event before explaining why …

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Mike Grenham: Planet Sport – Live betting is no place for static content

SBC News Mike Grenham: Planet Sport - Live betting is no place for static content

Seeking a further edge on competitors, sportsbooks have fine-tuned all components of their betting product, yet their day-to-day content remains somewhat static. Mike Grenham, Managing Director of Planet Sport Group’s B2B betting arm, tells SBC why bookmakers need to build their live content competencies to service the needs of modern sports audiences… SBC: Hi Mike, can you explain the development …

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Abelson Info: PIPs is satisfying the ‘growing appetite’ for player-related markets

SBC News Abelson Info: PIPs is satisfying the ‘growing appetite’ for player-related markets

Operators must prepare to meet the increased demand for soccer player markets in 2022, as more bettors – driven by trends from the US and advancements in player data, become accustomed to the growing availability of statistics and bet builder products. Reuben Thomas – Commercial Director at Abelson Info – tells us about Player Incident Pricing & Settlement, or PIPs, …

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