Features

In an interview with InsiderSport, Viktor Hoffmann – recently appointed Global Marketing Director at VBET -detailed why the partnership with Arsenal sends the perfect message for the VBET brand and its UK ambitions, as well as how the operator can maximise the partnership to expand its global footprint.  ________________ InsiderSport: Firstly, can you tell us how much it means to be associated with a …

SBC spoke to the manager of BetBlocker Duncan Gracie, who detailed the product journey of BetBlocker, as well as how the app is aiming to boost the prevention of problem gambling.  ___________ SBC: Over the last year or two, we have seen a huge shift towards responsible gambling and the implementation of measures to prevent problem gambling – why do …

If you are still wondering how to make your online betting offer standout from your competitors, you can go in a couple of directions, according to Jakub Myszkorowski, Chief Commercial Officer at STATSCORE. The simple one is, of course, to make your odds more competitive but does this put your bottom line at financial risk? The second offer is, he …

SBC’s fortnightly ‘Betting on Sports webinar series‘ continues on Wednesday 24 July 2019 with ‘Luckbox – Breaking the Esports Betting Barrier’, an exclusive in-depth look at the development and launch of the new esports betting platform. As a start-up aiming to conquer a discipline that has proved challenging for established bookmakers, Luckbox is perhaps the industry’s most intriguing ventures. The …

Companies looking to diversify their offerings in a bid to enter into emerging markets frequently hit challenges in resource, focus and market knowledge. Ross Haselhurst, Commercial Director at Bede Gaming, explains how partnering with the right platform is essential to unlocking elusive opportunities.  SBC: With more markets regulating, what benefits do you see in a modular approach to integration? RH: …

Vasilije Lekovic, Director of Gaming Accounts at Trustly, spoke to SBC News about the impact Pay N Play® has on the registration and account verification process, how it has become an “industry standard” in Sweden, and why a new addition to the Pay N Play family is ready to revolutionise conversion from affiliate websites.  SBC: Can you quickly summarise what …

Some of the leading suppliers to the sports betting industry offered their insights into the future for sportsbook personalisation based on automated customer segmentation, advanced behavioural analysis and predictive AI-driven models. The next round table participant was BtoBet, represented by its Chairman Alessandro Fried. SBC: What role does pricing and risk have to play in the differentiation of a sportsbook …