Features

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Peter-Paul de Goeij: ‘Advertising is crucial’ for operators interested in Dutch market

SBC News Peter-Paul de Goeij: ‘Advertising is crucial’ for operators interested in Dutch market

Online betting and gaming made its debut in the Netherlands this week, following a lengthy legislative debate and regulatory development, and according to Peter-Paul de Goeij, Managing Director of the Netherlands Online Gambling Association (NOGA), operators must understand the ‘crucial’ role of advertising when making their entry. Speaking to SBC’s Global Relationship Director, Kelly Kehn, on the latest episode of …

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Visan Khaniev: Why the quick Alpha Affiliates scale-up is a consequence of sustainable growth

Alpha Affiliates

Alpha Affiliates is scaling up on a rapid level having passed the 1 million active players mark last year. The company, launched in 2012, continues to expand its presence in the affiliate market, now collaborating with 10,000+ partners all over the world. We spoke to COO Visan Khaniev about all things affiliate marketing, including expansion plans, the tightening of regulations, …

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nanocosmos: Sitting in the front row for interactive live streaming

nanocosmos

nanoStream Cloud from nanocosmos has become a well known B2B live streaming solution for platform providers across the iGaming industry, especially since mobile use and games “on the go” have become increasingly important.  Offering an ultra-low latency live streaming solution that works well on mobile devices and with iOS was the starting point for nanocosmos to enter the iGaming market …

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Ruslan Bangert, PokerMatch International: Combining unshakeable traditions with innovations

SBC News Ruslan Bangert, PokerMatch International: Combining unshakeable traditions with innovations

Integrating new and exciting technologies can be fundamental to attract younger, more ‘tech savvy’ bettors to your poker room. However this risks ostracising the older, more ‘traditional’ bettor. The key to meeting the needs of both demographics, according to PokerMatch International CEO Ruslan Bangert, is to blend unshakeable traditions with technical innovations.  SBC: Millennials and Generation Z bettors have become …

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Clever Advertising: The ‘lean’ buying method to maximise CIS opportunity

CIS

Our job is to actively listen to the market and act on it, said Marcos Oliveira, CCO at Clever Advertising – a ‘lean’ performance media agency with a balanced business model helping sportsbook and casino operators to identify the best affiliate sites to maximise their media investment, including for emerging markets across the CIS region. SBC: First of all, can …

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Oren Cohen Shwartz: Betting on player experience to bring a higher margin

Oren Cohen Shwartz: Betting on player experience to bring a higher margin

Delasport is on a fast track to achieving a global leader position within the betting and casino markets as it plans to make the brand name synonymous with the need for stand-out sports betting solutions. Speaking to SBC News, Delasport’s newly appointed CEO Oren Cohen Shwartz discussed Delasport’s role within the global betting ecosystem, the vision for the company and …

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Raj Sanjanwala selected as new COO for BetMakers’ Global Tote division

SBC News Raj Sanjanwala selected as new COO for BetMakers’ Global Tote division

Global Tote, a division of BetMakers Technology Group, recently announced the appointment of Rajen “Raj” Sanjanwala to the role of Chief Operating Officer.  Praised as an experienced technology professional with extensive experience in the international pari-mutuel wagering industry, Sanjanwala previously served as the Head of Tote Development for Sportech Racing and Digital, and most recently as Chief Technology Officer for …

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James Everett: Why Africa is a home away from home for BetGames

Africa

The Lithuanian-based BetGames has expanded into territories across the globe, such as the UK, Malta, Latvia, Estonia and Italy. However, the company’s most prominent area of success has been Africa, more specifically the South African market.  Speaking to SBC News, BetGames’ Sales Director James Everett elaborates on how and why the region has become such a successful voyage for the …

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SBC Leaders: We must not homogenise the Latin American market

SBC News SBC Leaders: We must not homogenise the Latin American market

Latin America is a region which has caught the attention of many looking to expand their international footprint over the last few years. But when looking at this market, betting operators must be wary of homogenising the region according to Logrand Entertainment COO Lenin Castillo. In the front-cover interview for the latest edition of SBC Leaders magazine, which is available …

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Better Collective Spotlight: The science behind Mindway AI’s Gamalyze

SBC News Better Collective Spotlight: The science behind Mindway AI’s Gamalyze

As Better Collective continues to enhance its focus on responsible gambling, Mindway AI and its Gamalyze tool is playing a key role in delivering an early risk assessment for players. That’s according to Rasmus Kjaergaard, CEO of Mindway AI. As part of this month’s Better Collective Spotlight, Kjaergaard spoke with SBC News about Mindway AI’s Gamalyze tool and the ways …

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