Features

6 of the Best – W2 Global Data’s Gary Pine

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This week’s 6 of the Best comes from Gary Pine, Chief Product Officer at W2 Global Data. Keep reading for more on Pine’s eight-day Asian adventure, his ‘go to’ album, where to find the best atmosphere in world rugby and why weekend lycra is now “the order of the day”. Best Holiday Having recently returned to the office from a Christmas break in …

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Motti Colman, Optimove: Taking a higher-level view of an operator’s performance

Customer retention specialist Optimove has launched iGaming Pulse, a new industry benchmark that will empower operators to both understand their strengths and analyse their weaknesses when it comes to marketing products. We spoke to Motti Colman, the company’s Director of New Business, to find out more. SBC: How will iGaming Pulse help sports betting operators to optimise marketing actions and …

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LeoVegas sets 50% regulated market revenue target for 2019

The end of a long and ultimately successful road towards gambling market liberalisation in Sweden has put one of its own – Stockholm-listed LeoVegas AB – on target to break the 50 per cent barrier for revenues derived from regulated markets. ________________ LeoVegas has told SBC Magazine that it expects to derive more than 50 per cent of its revenues …

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Simon Banks: Star Sports – Delivering on talent resources amid changing industry values

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With the aim of diversifying its business portfolio, Star Sports launched its new recruitment contingent Star Recruitment back in January with the aim of providing tailored staffing solutions to the global gambling industry. SBC caught up with Simon Banks, a sector resourcing and talent development veteran, who is heading up the new vertical as its Chief Executive Officer. We asked …

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Matthew Imi: Sky Racing – The first month and adapting to industry challenges

On 1 January of this year, Sky UK launched its new channel, Sky Racing , which took Sky’s dedicated sports channel tally up to 11, has been broadcasting race fixtures from both the UK and around the world. It has been headed by the long term At the Races chief executive, Matthew Imi. SBC caught up with Imi to discuss how Sky …

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Jacob Lopez: OPTIMA – Technological innovation in the sports betting industry

Artificial intelligence (AI) has become a growing part of business in the 21st century, with more and more industries integrating it into everyday solutions. In fact, gaming operators have started to base their choice of platform provider around the adoption of new technologies, including AI, which can ensure a  better quality of service for its customers. In an interview originally …

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Genius Sports: Power behind the Price – Why premium data should be at the heart of sports betting

Data rights may not be a subject matter that sets heart rates pumping, yet as the betting sector expands its global profile, its incumbents will face greater scrutiny with regards to sports data management, integrity and collaborations. Through betting/data subsidiary Betgenius,  Genius Sports has developed one of the world’s fastest growing data and technology enterprises, detailing to SBC why in 2019 …

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SIS: Evolving your product offer to meet bettors’ needs

Paul Witten, Product Director at SIS, highlights why non-stop live betting opportunities available throughout the day are key to driving future business growth within the sports betting industry. As the international betting industry prepares to make its way to London for the biggest trade show of the year, you can be sure that there will be plenty of exhibitors unveiling …

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Nathan Rothschild: GTG – Take your shot on Super Bowl LIII engagement

A year on from PASPA’s federal repeal, liberalising the US sports betting market. Nathan Rothschild, co-founder & partner at Genius Tech Group details that Super Bowl LIII presents the industry’s first test at proving its audience engagement credentials… _______________ The usual level of excitement generated at this time of year by the Super Bowl has been compounded within the gambling …

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Sportradar’s Felix Geyr: Improving the efficiency of ad:s spend

Sportradar - Copyright: kbuntu / 123RF Stock Photo

Earlier this month, Sportradar launched ad:s, the firm’s full-service marketing offer for sports betting operators. We caught up with Felix Geyr, Managing Director of Sports Media at Sportradar, for his take on the new service, how it can help operators increase their customer numbers, and why its customisable combination of automated and non-automated data-driven marketing components makes it a truly …

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