Trustly – SBC Global Championship Headline Sponsor – Decreasing abandonment rates at the registration stage

Trustly has hailed the opportunity provided by this week’s SBC Global Championship, which doubles up as a celebration of 10 years in business for the global payments provider.

As the headline sponsor for tomorrow’s competition at Stamford Bridge (22 May), Trustly has also contributed nine players across two teams – ‘Trustly Avengers’ and ‘Vikings’.

We spoke to Trustly Gaming Director Samuel Barrett about his excitement for the event and preparations for the World Cup, including the launch of Pay N Play in-banner betting, a product which offsets high marketing costs by decreasing abandonment rates at the registration stage.

SBC: Why is Trustly getting involved with the SBC Global Championship 2018?

SB: It is a great opportunity for Trustly to be involved in a new sports betting event with key partners before the World Cup. Stamford Bridge is a unique setting and to have the opportunity to play there with our colleagues and partners will be very memorable for all of us. We’re also excited to be the main sponsor of this event.

SBC: How has Trustly been preparing for the World Cup – what challenges does the tournament throw up?

SB: At Trustly, we’ve been working very closely with our partners on creative marketing campaigns and bonus campaigns to ensure that anyone who wants to bet on a World Cup match can use Trustly.

Typically for big sporting events, we try to innovate and diversify our products as much as possible to ensure we are offering something unique to our partners and their players.

This year, we’ve worked hard to launch our Pay N Play in-banner betting, which allows the player to make a deposit and register themselves on a betting site, all within the betting slip on a third-party website.

This is incredible for acquisition, as typically marketing costs for the World Cup are very high. This also decreases abandonment rates at registration because the chance of abandonment is completely removed.

Still, the tournament poses some challenges. Mainly: Can we handle the high number of transactions? Our tech team is working really hard to ensure we can and we will be monitoring everything very closely over the course of the tournament.

SBC: It’s been a big year for Trustly – celebrating 10 years in business with new investors. What opportunities does that provide the company?

SB: It’s a really exciting time at Trustly. Nordic Capital recently invested in us and they have amazing experience in taking established payments businesses to the next level. As we look to expand outside of Europe and innovate our product further, the support from Nordic Capital will play a big part. We look forward to seeing what the next 10 years hold!

SBC: How has GDPR changed how Trustly does business?

SB: We’ve always cared deeply about privacy and worked hard with data protection, so in that sense, GDPR doesn’t change much for us. In the wake of the regulation, we have looked over all data processing within the company to ensure GDPR-compliance.

This has included updating our service and supplier agreements and routines for handling of personal data, for example regarding information to consumers and retention of data. Data protection will continue to be a highly prioritized matter for us and we will continue to build data protection awareness throughout the whole organization and when doing business.

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