Out-of-work football manager, Jose Mourinho fronts Paddy Power Games’ new campaign ‘Special’, promoting the bookmaker’s £40,000 daily jackpot prize. The nationwide campaign co-developed by creative advertising agency VVCP London sees a ‘humble Mourinho’ detail to audiences advice on ’what it takes to be special’ – spoofing the most controversial moments of Mourinho’s career. Publishing a blog post announcing the campaign, Paddy …
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Gambling industry charity GambleAware has outlined plans to research the role that the UK financial industry can play in the support of those who experience or are at risk of gambling-related harm as part of a three-year partnership with the University of Bristol’s Personal Finance Research Centre (PFRC). The new alliance will focus upon the mitigation of financial losses incurred by problem gambling …
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Manchester United has filed a US civil complaint against Select Management Resources a marketing representative of online bookmaker MoPlay, seeking $11 million (€9m) in compensation over unpaid sponsorship income. Sanctioned with Atlanta’s federal court against Select founder Roderick Aycox, Man Utd disputes its 2018 ‘global sponsorship agreement’ with Addison Global the operating company of MoPlay, which maintains Select and Aycox …
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This week, employers across the country participate in ‘National Inclusion Week’, which aims to promote wider diversity and inclusion across a number of different sectors. For global gambling, All-In Diversity Project (AiDP) continues to work towards establishing more inclusive corporate frameworks and cultures. Kelly Kehn, Co-founder of All-In Diversity, assess how incumbents have progressed on its inclusion directives, tackling complex issues …
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AFC Wimbledon Manager Wally Downes has been suspended by the League One club after the Football Association (FA) has issued charges for breaching betting rules. Downes, who has managed Wimbledon since 2018, has been charged by the FA for Misconduct under FA Rule E1(b), after it was found that he had placed eight bets on matches taking place between 30 …
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Operators are under more pressure than ever to spread their resources across, and deliver, within rapidly growing regulated markets. Alistair Boston-Smith, Chief Strategy Officer at Bede Gaming, explains how important it is for brands to select the right technology to get the most from their sports offering. Let’s not beat around the bush, seeking geographical expansion or product diversification are …
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Gibraltar-based Mansion Group has revamped its virtual sports offering, securing a multi-year agreement with IMG ARENA, the betting innovation studio of leading international sports agency and publisher IMG. Integrated through IMG ARENA’s existing partnership with Leap Gaming, Mansion has deployed a full suite of VS content across its UK online gambling portfolio. Moving forward, Mansion customers will benefit from instant …
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Following on from the Government’s defeat in the Supreme Court yesterday afternoon, Paddy Power has tipped Boris Johnson to become the shortest-serving Prime Minister in UK history. The bookmaker has slashed the odds on Johnson resigning his position as PM after the Supreme Court ruled his decision to suspend Parliament was unlawful, with odds now listed as 2/1 that he …
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UEFA has confirmed that it will establish a third European club competition ‘The UEFA Europa Conference League – UECL’, beginning in 2021. President Aleksander Ceferin confirmed the development of the UECL at UEFA’s executive committee meeting in Nyon (Switzerland), detailing that the competition would allow for ‘more clubs to participate and benefit’ from European football formats. At present details remain …
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William Hill has announced the fourteen contenders which will make up the long list for its 31st ‘Sports Book of the Year Award’ (SBOTY2019). The award, considered to be the bookmaker’s legacy competition, is regarded as the most prestigious prize in English sports literature. This year’s longlist has been whittled down from 151 submissions and sees acclaimed SBOTY past winners …
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