In time for Euro 2020’s tournament kick-off, Betfair has launched its new nationwide advertising campaign, featuring the tagline ‘Because we’re Betfair’. Working with creative agency Pablo London, Betfair states that it has taken a new direction to promote its brand as the ‘leader of the pack’ for sports betting. Featuring a CGI mammoth encased in ice, Betfair new advert …
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William Hill has lauded its newly signed title sponsorship of the three-day Northumberland Plate festival, confirmed in cooperation with the Arena Racing Company (ARC). The agreement will see William Hill benefit from prominent branding displayed around the racecourse, alongside race titles for the Saturday card and other feature races such as the Seaton Delaval Handicap, Hoppings Stakes and Gosforth Park …
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Entain anticipates that more than three million people will place bets on EURO 2020, with almost half of UK fans backing France to be the tournament’s winners. Ahead of the tournament starting tomorrow, Entain – the operating firm heritage bookmakers’ Ladbrokes and Coral – has revealed that its UK customers have placed the most bets so far with many putting …
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The UK Gambling Commission (UKGC) has confirmed the appointment of Andrew Rhodes as its new Interim Chief Executive. Rhodes will replace Sarah Gardner as the acting CEO of the Commission. Gardner took leadership of the regulator following the abrupt departure of Neil McArthur last March in light of regulatory failings surrounding the high profile collapse of Football Index. Updating stakeholders, …
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Norwich City has this morning announced that it has terminated its principal sponsorship with Asian facing bookmaker BK8 Sports. The sponsorship, which was confirmed on Monday, had been met with widespread criticism by fans of the club, who had uncovered ‘sexually provocative’ social media marketing campaigns published across BK8’s channels. Issuing a morning statement, Norwich City detailed – “The club …
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Even though esports is still in a formative phase, the market is snowballing – having become the ‘sport of choice’ for operators throughout the coronavirus pandemic. For BETER, the increased interest in esports presented a myriad of new opportunities to expand the reach of ESportsBattle. Let the ESportsBattle commence The ESportsBattle platform is powered by BETER. This means that BETER …
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Renowned academic, Dr Mark Griffiths an expert in addictive behaviours and treatment of problem gambling disorders, has joined the advisory board of Allwyn – the UK enterprise of Czech gambling conglomerate SAZKA Group seeking to become the next steward of the National Lottery. Griffiths who leads the Behavioural Addiction unit at Nottingham Trent University, will serve as lead advisor to …
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Smarkets has entered a new enterprise and innovation phase, having completed a Series-B funding round by securing a new investment from Susquehanna Growth Equity (SGE). The transaction marks the first capital raise by Smarkets since the firm’s inception in 2008, which saw it raise to £3.8 million to establish itself as a leading online betting exchange. Subsequent year-on-year growth has …
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Two of the leading suppliers to the igaming industry have picked Turkey as a team to watch ahead of their Euro 2020 opener against Italy in Rome on Friday. As a follow up to this exclusive roundtable on fan engagement, player acquisition and the impact of home advantage on pricing, we put our interviewees on the spot by asking them …
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The six Premier League clubs which participated in the breakaway European Super League (ESL) project earlier this year have agreed to a £20 million settlement. According to Sky Sports, the settlement between the clubs and the Premier League will ‘draw the line under’ the controversial proposed tournament, and amounts to roughly £3.5 million per team. Although the proposed tournament quickly …
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