PSV Eindhoven has called upon its season-ticket holders to offer feedback on the potential for future commercial partnerships between the team and an online gambling company.
Dutch newspaper Eindhovens Dagblad has confirmed that the football club had sent out letters to its fans requesting their views on gambling promotions, with a potential deal estimated to be worth between €1m (£900,000/$1.1m) and €1.5m per year.
Harrie Timmermans, the chairman of the PSV Supporters’ Association, commented on the consultation: “We have had internal discussions about this.
“It’s a bit of a grey area. This will soon be legal and will bring money to the club, but it is too easy to regard everything that brings in money as desirable.”
It has also been reported that a number of the country’s top teams, including Ajax and Feyenoord, are also reviewing the possibility of striking partnerships with gambling operators.
The news comes as Kansspelautoriteit (KSA), the Dutch regulator, is implementing further measures to open up the country’s gaming industry further.
Back in March of this year, KSA set out to gather the opinions from the gambling industry and stakeholders regarding player protection measures as part of an industry-wide consultation.
The country’s Senate approved the Remote Gaming Act after two and a half years of debate, with the Act due to come into force from July 1, 2020.