BtoBet prioritises player prop portfolio for Euro 2020

BtoBet is pushing on with its plans for Euro 2020 – a perfect “hunting ground” for player acquisition and revival – by providing bookmakers with a boosted sports betting package including more options for betting on star players and their statistics.

This package, said the industry supplier, has been designed to reflect today’s punters want for more data and analytical information to increase their engagement through in-play.

Davide Ruggeri, the firm’s Head of Sports, said that there is an ever-growing pool of players more interested in betting on the star players and their statistical performances rather than on the teams. 

He explained: “For most of them it’s a far more engaging and enjoyable betting experience and in-play player props aim to take this experience to a whole new level.”

Player prop markets, including those supplied through the BtoBet platform, allow sportsbook customers to bet on individual players markets in real-time. This is part of a diverse offering with a focus on in-play events with a “higher incidence of occurence” than goals.

Ruggeri added: “Keeping in mind that the upcoming Euro is also a perfect hunting ground when it comes to player acquisition and revival, operators should offer a diverse offering to create compelling new player-focused experiences that occur throughout the entire 90 minutes which eventually puts their brand on a higher level to the competition.”

To download ‘The Euro 2020 Challenge: Retaining your market share’, click HERE.

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