SBC News Voice of the Sports Betting Industry
GVC Holdings betting exchange property Betdaq has confirmed that it will be reintroducing its 0% commission offer ahead of the US Open 2019 for all tennis bets placed by both new and existing customers.
The betting exchange launched the same offer earlier in the year for the Wimbledon tournament, which saw a 307% year-on-year increase in matched bets, while active users were boosted substantially by 89% in comparison to 2018.
Betdaq Head of Marketing Mark Harkin commented on the announcement: “Since becoming a 2% commission exchange, we’ve witnessed strong levels of growth across our tennis markets which led us to offering 0% commission on all tennis bets during Wimbledon in July.
“That offer proved incredibly popular and we are thrilled to announce it will be rolled out again for the final Grand Slam of the year, the US Open.
“This once again shows our commitment to bringing our customers the best price on elite tennis matches as we strive to provide the best betting experience possible.”
The increase in bets placed has been attributed to the increased product offering made by Betdaq, as well as the introduction of its flat-rate 2% commission, both of which have reportedly led to a spell of growth in tennis markets over the past 12 months.
Earlier in the month, Betdaq confirmed that it had fulfilled a “key strategic aim” by launching its new fixed-odds sportsbook which will complement its 2% exchange and online casino.
The new sportsbook will be backed by a multi-channel marketing campaign that includes PR and social media activities with ex-England footballer Glen Johnson and above the line advertising starring renowned actor Ralph Ineson.
The entirely new sportsbook offers a shared Betdaq wallet, best odds guaranteed, full and partial cash out, live streaming and in-play betting with visualisations.
