With the rescheduled Euro 2020 tournament about to kick-off, sportsbooks will look to a variety of outbound and inbound channels to engage with fans and generate excitement. But according to Ross O’Connor, Director of Account Management at engagement specialists Xtremepush, it’s the old workhorse SMS that may yet prove to be the not-so secret weapon. He told SBC that at …
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The Advertising Standards Association (ASA) has published its updated ‘exposure report’ on age-restricted TV adverts, primarily related to the categories of alcohol and gambling. Tracking the events of a pandemic year, ASA reports of a significant change in children’s daily routines and behaviours impacting how they engage with advertising content. As a result of lockdown and imposed government restrictions, children …
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This year’s Royal Ascot will feature the biggest international media exposure for the prestigious UK racing festival, hosted from Tuesday 15th to Saturday 19th June. Preparing the festival for its public return, welcoming +12,000 spectators to its racecourse each day, Ascot Racecourse has selected HBA Media to serve as its lead international media rights distributor. Expanding Royal Ascot’s global coverage, …
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The International Betting Integrity Association (IBIA) has released its ‘optimum’ study into betting regulation, assessing 20 jurisdictions across six continents, finding no evidence of corruption across the vast majority of surveyed markets. Covering ‘a range of licencing models,’ the study collected fiscal and integrity data from multiple regulated betting operators – representing almost 50% of all commercial online betting activity …
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Michael Dugher, Chief Executive of the Betting and Gaming Council (BGC), has voiced his criticisms of calls for a ban on gambling advertising during the upcoming UEFA 2020 European Championship, stating that campaigners’ demands are ‘not backed up by the evidence’. Writing in parliamentary magazine The House, Dugher referenced ITV’s recent decision to ‘significantly reduce’ the number of gambling-related advertisements …
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Video content can be one of the best ways of interacting with new audiences both in the build up to and throughout a major sports tournament. With that in mind we caught up with Joe Ryan, Head of Video and Audio & Presenter at Better Collective, to discuss why ‘The Big Stage’ by bettingexpert has proved to be such a …
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Companies who fail to evolve will see their customer base slimming, said Catena Media’s Gloria Cereda in response to the roll out of bet365 Partners – a shiny new affiliate programme for the most successful online sports betting operator. Over the years, bet365 has been fully committed to enhancing its relationship with marketing partners by providing industry leading products, insights …
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Flutter Entertainment Plc has partnered with UK charity Missing People, to raise awareness and support the families of nearly 100,000 adults that were reported missing across the country last year. The FTSE100 betting group has announced that its UK facing brands of Paddy Power, Betfair, Sky Bet and PokerStars will promote its #TOGETHERFORMISSING campaign formed with Missing People. #TOGETHERFORMISSING, was …
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Martin Lycka, Entain Plc’s Senior Vice President of US Regulatory Affairs & Responsible Gambling, comments on the thorny yet unavoidable issue of industry taxation and why operators may hiss at feeling short-changed… Jean Baptiste Colbert, the Sun King’s First Minister of State, once quipped that “the art of taxation consists in so plucking the goose as to obtain the largest …
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Camelot UK has declared that National lottery sales have exceeded £8bn for the first time during 2020/21, resulting in the best-ever returns to good causes from sales revenue alone. During the financial year 2020/21(April-to-March 2021), the National Lottery recorded total sales of £8.37bn, registering a £468m improvement on the previous year results. Record sales were achieved against the backdrop of …
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